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Sprite Kembali Menjadi Minuman Ringan Resmi secara Global dalam Liga

NEW YORK, AS – Media OutReach Newswire – 20 Maret 2026 – The National Basketball Association (NBA) dan The Coca-Cola Company mengumumkan kemitraan pemasaran global terbaru pada hari ini, menghadirkan kembali Sprite® sebagai Mitra Minuman Ringan Global Resmi dalam liga.

Perjanjian ini menandai kembalinya salah satu kolaborasi merek yang paling ikonik di NBA, yang menyatukan kembali dua nama yang telah menjalin koneksi mendalam terhadap budaya basket selama beberapa dekade. Sprite, minuman ringan lemon-jeruk nipis terkemuka di dunia, akan menjadi mitra minuman ringan eksklusif dari NBA di seluruh dunia.

The Coca-Cola Company bermitra untuk pertama kalinya dengan NBA pada tahun 1986, dan selama hampir tiga dekade, Sprite telah membantu membentuk koneksi antara bola basket dengan para penggemar dalam olahraga, musik, mode, dan ekspresi diri. Dari dampak budaya “Obey Your Thirst” atau “Puaskan Dahagamu” di Amerika Utara, hingga turnamen streetball di Asia, kolaborasi yang dikemukakan oleh pemain di Amerika Latin, dan aktivasi yang didorong oleh budaya di seluruh Eropa dan Afrika, warisan Sprite dalam budaya bola basket telah terbentang lintas generasi dan benua. Sprite juga menjadi sponsor utama dari Slam Dunk Contest di NBA All-Star mulai 2003—2016. Bersama-sama, Sprite dan NBA telah membantu menentukan tampilan merek secara autentik dalam budaya di seputar permainan ini.

“Sprite selalu menjadi merek yang menyambut individualitas dan ekspresi diri. Nilai-nilai ini disambut dengan baik oleh para penggemar bola basket di seluruh dunia,” kata Kerry Tatlock, Wakil Presiden Eksekutif Kemitraan Pemasaran dan Media Global, NBA. “Kami sangat bersemangat untuk menyambut kembalinya Sprite ke dalam keluarga NBA dan menantikan kolaborasi bersama dengan cara-cara baru bagi para penggemar untuk menikmati permainan ini.”

“Basketball merupakan sentral dari DNA Sprite,” kata Manolo Arroyo, Wakil Presiden Eksekutif dan Pejabat Pemasaran Tertinggi Global, The Coca-Cola Company. “Bersatu kembali dengan NBA berarti berkreasi bersama untuk langkah berikutnya, melakukan eksperimen dengan pengalaman baru bagi penggemar, menjajaki format baru, dan menyapa generasi berikutnya di mana pun mereka berada. Bola basket bukanlah sekadar suatu permainan, melainkan juga penggerak budaya global, dan Sprite, bersama NBA, akan membantu menciptakan momen dan kenangan yang mendorongnya.”

Untuk memperdalam komitmennya terhadap para atlet yang mewujudkan orisinalitas dan individualitas yang berani, Sprite terus membangun relasi yang sudah terjalin dengan 2026 NBA All-Star Game MVP Anthony Edwards. Edwards merepresentasikan generasi baru dari para bintang global yang memiliki pengaruh sampai ke luar lapangan, sehingga menjadikannya sebagai mitra yang natural bagi Sprite.

“Saya menyukai Sprite yang selalu menjadi merek yang mendorong Anda untuk melakukan hal-hal dengan cara Anda sendiri,” kata Anthony Edwards, Penjaga Penyerang, Minnesota Timberwolves. “Rasanya luar biasa sebagai bagian dari kemitraan legendaris ini antara Sprite dan NBA. Saya sangat bersemangat untuk merepresentasikan merek ini, dan menunjukkan pentingnya kepada generasi berikutnya untuk bersikap jujur kepada diri sendiri.”

Berdasarkan perjanjian baru ini, Sprite akan diaktifkan di seluruh panggung global terbesar NBA, termasuk momen andalan liga, serta ajang internasional seperti NBA Global Games. Melalui kemitraan ini, para penggemar akan menyaksikan pengalaman imersif, rangkaian konten kustom di platform NBA, dan promosi eksklusif yang mendekatkannya dengan komunitas penggemar NBA.

Kolaborasi yang diperbarui ini dibangun di atas momentum terkini, yang meliputi pengenalan kaleng Sprite edisi terbatas dengan merek bersama, yang menampilkan tim NBA terpilih di pasar yang berpartisipasi, sehingga memberikan cara baru bagi penggemar untuk merayakan komunitas penggemar lokal dan kebanggaan regional. Melalui kampanye pemasaran global terpadu, penyampaian cerita yang mengutamakan platform digital, program retail, dan pengalaman penggemar dalam pasar, Sprite akan menghubungkan energi bola basket secara langsung dengan kesegaran sejati. Kemitraan ini dibangun di atas kemitraan Sprite yang sudah terjalin bersama keluarga NBA, termasuk kemitraan tim dengan 17 tim NBA.

Hashtag: #NBA #Cocacola

The issuer is solely responsible for the content of this announcement.

Tentang NBA

National Basketball Association (NBA) adalah organisasi olahraga dan media global dengan misi untuk menginspirasi dan menghubungkan orang-orang di mana pun melalui kekuatan bola basket. Dengan lima liga olahraga profesional, yaitu: NBA, WNBA, NBA G League, NBA 2K League, dan Basketball Africa League, NBA telah mengukuhkan kehadiran utamanya di kancah internasional dengan berbagai permainan dan program yang tersedia di 214 negara dan wilayah dalam lebih dari 50 bahasa, dan merchandise yang dijual di lebih dari 200 negara dan wilayah yang tersebar di tujuh benua. NBA menetapkan susunan pemain pada awal musim 2025—2026 yang menghadirkan 135 pemain internasional rekor dari 43 negara dengan rekor yang menyamai. Aset digital NBA meliputi NBA TV, NBA.com, NBA App, dan NBA League Pass. NBA telah menciptakan salah satu komunitas media sosial terbesar di dunia, dengan lebih dari 2,5 miliar “suka” dan pengikut dari seluruh dunia dalam semua platform liga, tim, dan pemain. NBA Cares, platform dampak sosial global dari NBA merayakan peringatan tahun ke-20, dalam mendorong perubahan terhadap berbagai persoalan yang dihadapi oleh penggemar dan komunitas dalam bidang kesehatan dan kebugaran, keterlibatan warga negara, keadilan sosial dan inklusi, serta keberlanjutan.

Tentang The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) adalah perusahaan yang khusus memproduksi minuman, dengan berbagai produk yang sudah terjual di lebih dari 200 negara dan wilayah. Tujuan perusahaan kami adalah menyegarkan dunia dan menciptakan perbedaan. Kami menjual beberapa merek yang bernilai miliaran dolar dalam berbagai kategori minuman di seluruh dunia. Portofolio merek minuman ringan bersoda kami meliputi Coca-Cola, Sprite, dan Fanta. Merek air, olahraga, kopi, dan teh kami meliputi Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak, dan Ayataka. Merk jus, produk olahan susu, dan minuman nabati kami meliputi Minute Maid, Simply, innocent, Del Valle, fairlife, dan AdeS. Kami terus melakukan transformasi pada portofolio kami, mulai dari mengurangi kandungan gula dalam minuman kami hingga menghadirkan berbagai produk baru yang inovatif ke pasar. Kami berupaya menciptakan dampak positif dalam kehidupan sehari-hari bagi orang-orang, komunitas, dan planet ini melalui pengisian kembali air, daur ulang kemasan, praktik pengadaan yang berkelanjutan, dan pengurangan emisi karbon di seluruh rantai nilai kami. Bersama mitra pembotolan, kami mempekerjakan lebih dari 700.000 orang, membantu memberikan peluang ekonomi bagi komunitas lokal di seluruh dunia. Ketahui lebih lanjut di www.coca-colacompany.com Ketahui lebih lanjut di Instagram, Facebook dan LinkedIn.

Sprite trở lại với tư cách là Nước giải khát chính thức của giải đấu trên toàn thế giới

NEW YORK, HOA KỲ – Media OutReach Newswire – Ngày 20/3/2026 – Hiệp hội Bóng rổ Quốc gia (NBA) và Công ty Coca-Cola hôm nay đã chính thức công bố thỏa thuận hợp tác mới trong hoạt động marketing trên toàn cầu, theo đó, mang nhãn hàng Sprite® quay trở lại với vai trò là Đối tác Nước giải khát chính thức toàn cầu của giải NBA.

Thỏa thuận này đánh dấu sự trở lại của một trong những hoạt động hợp tác thương hiệu mang tính biểu tượng nhất của NBA, tái hợp hai tên tuổi đã có mối liên kết sâu sắc với văn hóa bóng rổ trong nhiều thập kỷ. Sprite, thương hiệu nước giải khát chanh–lime hàng đầu thế giới, sẽ trở thành đối tác nước giải khát độc quyền của NBA trên phạm vi toàn cầu.

Công ty Coca-Cola lần đầu hợp tác với NBA vào năm 1986, và trong gần ba thập kỷ, Sprite đã góp phần định hình cách thức bóng rổ kết nối với người mộ điệu bằng thể thao, âm nhạc và thời trang cũng như sự thể hiện cá tính. Từ tầm ảnh hưởng văn hóa của chiến dịch “Obey Your Thirst” (Lắng nghe cơn khát của bạn) tại Bắc Mỹ, đến các giải bóng rổ đường phố (streetball) ở châu Á, những dự án hợp tác với sự tham gia dẫn dắt của các cầu thủ tại Mỹ Latinh, và các phong trào văn hóa tại châu Âu và châu Phi, di sản của Sprite trong văn hóa bóng rổ được kế tục và trải dài qua nhiều thế hệ và châu lục. Sprite cũng từng là nhà tài trợ chính cho cuộc thi Slam Dunk tại NBA All-Star từ năm 2003 đến 2016. Sprite và NBA đã cùng nhau góp phần định hình cách thức các thương hiệu xuất hiện một cách chân thực trong văn hóa xoay quanh môn thể thao này.

Kerry Tatlock, Phó Chủ tịch Điều hành phụ trách Quan hệ Đối tác Marketing Toàn cầu và Truyền thông của NBA cho biết: “Sprite luôn là một thương hiệu tôn vinh cá tính và sự thể hiện bản thân – những giá trị có sự cộng hưởng mạnh mẽ với người yêu thích môn bóng rổ trên toàn thế giới. Chúng tôi rất vui mừng được chào đón Sprite trở lại gia đình NBA và mong chờ được cùng làm việc với thương hiệu nhằm tạo ra những con đường trải nghiệm mới cho người hâm mộ trải nghiệm môn thể thao này.”

Manolo Arroyo, Phó Chủ tịch Điều hành kiêm Giám đốc Marketing Toàn cầu của Coca-Cola Company chia sẻ: “Bóng rổ là một phần cốt lõi trong DNA của Sprite. Việc tái hợp với NBA là để cùng nhau kiến tạo tương lai, trong đó thử nghiệm các trải nghiệm mới cho người hâm mộ, khám phá các format mới nổi và tiếp cận thế hệ tiếp theo theo cách riêng của họ. Bóng rổ không chỉ là một môn thể thao, đó là một động lực văn hóa toàn cầu, và Sprite, cùng với NBA, sẽ góp phần tạo nên những khoảnh khắc và kỷ niệm thúc đẩy động lực này.”

Tiếp tục củng cố cam kết với các vận động viên thể hiện cá tính mạnh mẽ và sự khác biệt, Sprite phát triển mối quan hệ hiện có với Anthony Edwards — Cầu thủ xuất sắc nhất (MVP) của NBA All-Star Game 2026. Edwards đại diện cho thế hệ ngôi sao toàn cầu mới, có sức ảnh hưởng vượt ra ngoài sân đấu, giúp anh trở thành đối tác lý tưởng của Sprite.

Anthony Edwards, hậu vệ của Minnesota Timberwolves chia sẻ: “Tôi thích việc Sprite luôn là một thương hiệu khuyến khích bạn làm mọi thứ theo cách của riêng mình. Được trở thành một phần của quan hệ hợp tác huyền thoại giữa Sprite và NBA là điều tuyệt vời. Tôi rất hào hứng khi đại diện cho thương hiệu và truyền cảm hứng cho thế hệ tiếp theo về sức mạnh của việc sống đúng với bản thân.”

Theo thỏa thuận mới, Sprite sẽ xuất hiện tại các sự kiện toàn cầu lớn nhất của NBA, bao gồm những cột mốc quan trọng của giải đấu cũng như các sự kiện quốc tế như NBA Global Games. Thông qua hợp tác này, người hâm mộ sẽ được trải nghiệm các hoạt động tương tác sống động, chuỗi nội dung riêng trên các nền tảng của NBA và các chương trình khuyến mãi độc quyền giúp họ gần gũi hơn với cộng đồng mộ điệu giải NBA.

Sự hợp tác được tái thiết này cũng dựa trên đà phát triển gần đây, bao gồm hoạt động ra mắt các lon Sprite phiên bản giới hạn mang thương hiệu đồng hợp tác với một số đội NBA tại các thị trường đang tham gia – mang đến cho người hâm mộ những cách thức mới để thể hiện tình yêu đội bóng và niềm tự hào khu vực. Thông qua một số chiến dịch marketing toàn cầu tích hợp, ưu tiên nội dung số, chương trình bán lẻ và trải nghiệm người hâm mộ tại địa phương, Sprite sẽ kết nối năng lượng của bóng rổ với cảm giác giải khát đỉnh cao. Mối quan hệ hợp tác này cũng tiếp nối các kết nối hiện có giữa Sprite và hệ sinh thái NBA, bao gồm quan hệ hợp tác với 17 đội bóng NBA.

Hashtag: #NBA #Cocacola

The issuer is solely responsible for the content of this announcement.

Giới thiệu về NBA

Hiệp hội Bóng rổ Quốc gia (NBA) là một tổ chức thể thao và truyền thông toàn cầu với sứ mệnh truyền cảm hứng và kết nối mọi người trên khắp thế giới thông qua sức mạnh của bóng rổ. Hoạt động tập trung với năm giải đấu thể thao chuyên nghiệp gồm: NBA, WNBA, NBA G League, NBA 2K League và Basketball Africa League, NBA đã tạo dựng được sự hiện diện quốc tế tầm vóc với các trận đấu và chương trình phát sóng tại 214 quốc gia và vùng lãnh thổ bằng hơn 50 ngôn ngữ, cùng các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ trên cả bảy châu lục. Danh sách cầu thủ của NBA vào đầu mùa giải 2025-26 ghi nhận kỷ lục 135 cầu thủ quốc tế đến từ 43 quốc gia. Các nền tảng kỹ thuật số của NBA bao gồm NBA TV, NBA.com, NBA App và NBA League Pass. NBA đã xây dựng một trong những cộng đồng mạng xã hội lớn nhất thế giới với hơn 2,5 tỷ lượt thích và người theo dõi trên toàn cầu trên tất cả các nền tảng của giải đấu, đội bóng và cầu thủ. NBA Cares – nền tảng tác động xã hội toàn cầu của NBA đang kỷ niệm 20 năm thành lập – thúc đẩy những thay đổi liên quan đến những vấn đề mà người hâm mộ và cộng đồng quan tâm, bao gồm sức khỏe và thể chất, sự tham gia của công dân, công bằng xã hội và hòa nhập, cũng như sự phát triển bền vững.

Giới thiệu về Công ty Coca-Cola

Coca-Cola (sàn chứng khoán NYSE: mã KO) là công ty cung cấp đồ uống toàn diện với các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ. Mục tiêu của công ty là mang lại sự tươi mới cho thế giới và tạo ra sự khác biệt. Chúng tôi sở hữu nhiều thương hiệu trị giá hàng tỷ đô la với nhiều danh mục đồ uống trên toàn cầu. Danh mục nước giải khát có gas của chúng tôi bao gồm Coca-Cola, Sprite và Fanta. Các thương hiệu nước, đồ uống thể thao, cà phê và trà gồm có Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak và Ayataka. Các thương hiệu nước trái cây, sản phẩm từ sữa giá trị gia tăng và đồ uống có nguồn gốc thực vật gồm Minute Maid, Simply, innocent, Del Valle, fairlife và AdeS. Chúng tôi không ngừng chuyển đổi danh mục đầu tư – từ việc giảm lượng đường trong đồ uống đến mang các sản phẩm đổi mới ra thị trường. Công ty hướng tới việc tạo tác động tích cực đến cuộc sống của con người, cộng đồng và hành tinh thông qua hoạt động bổ sung lượng nước để hoàn trả lượng nước tiêu thụ, tái chế bao bì, thực hành cung ứng bền vững và giảm phát thải carbon trong toàn bộ chuỗi giá trị. Cùng với các đối tác đóng chai, chúng tôi sử dụng hơn 700.000 lao động, góp phần mang lại cơ hội phát triển kinh tế cho các cộng đồng địa phương trên toàn thế giới. Tìm hiểu thêm tại www.coca-colacompany.com và theo dõi chúng tôi trên Instagram, Facebook và LinkedIn.

Cushman & Wakefield Interpretation Report Highlights Eight Impact Areas for Real Estate Market

HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – Global real estate services firm Cushman & Wakefield has released its China’s Two Sessions 2026: Interpreting the Government Work Report publication. Against a backdrop of increasingly complex domestic and international conditions, the 2026 government work report outlines more flexible and adaptive targets for national economic development. These policy directions will have a profound influence on the real estate sector. The market’s transition from focusing on incremental expansion to revitalizing and optimizing existing assets — combined with the accelerating integration of artificial intelligence across industries —will reshape market structures, redefine asset values, and reconfigure spatial development patterns in far-reaching ways.

Macroeconomic Stability Strengthens the Foundation for Commercial Real Estate Stabilization

China’s core economic targets for 2026 are clearly defined, with GDP growth set between 4.5%–5%, balancing the dual objectives of stabilizing growth and adjusting structure. This forms a strong macro foundation for the stabilization and gradual recovery of the commercial real estate sector. Between 2024 and 2025, GDP growth remained steady at around 5.0%. For 2026, the fiscal deficit ratio is maintained at a relatively high 4.0%, with RMB4.4 trillion in local special‑purpose bonds. The quota for ultra‑long‑term special treasury bonds is further expanded to RMB1.3 trillion. Coordinated fiscal and monetary policies will continue to support leasing demand recovery and improved business sentiment in the commercial property market.

Accelerated Industry Transformation Sees Quality Enhancement of Existing Assets Become the Core Theme

The report emphasizes a three‑pronged approach of “city‑specific policies to control new supply, reduce inventory, and improve quality”, while encouraging diverse channels to revitalize existing housing stock and advancing the construction of “good homes.” This marks an accelerated shift from incremental expansion to quality enhancement of existing assets. In 2024, China’s real estate value‑added as a proportion of GDP was just 6.3%, far below the 12.56% average of developed economies. This reflects a structural imbalance characterized by heavy investment in development and insufficient focus on services and leasing. The ongoing transition will make asset management, property services, and leasing operations increasingly central to asset valuation.

Consumption‑Driven Momentum Creates a New Growth Window for Retail Properties

Consumption‑boosting policies are injecting new vitality into the retail property market. The government work report allocates RMB250 billion of ultra‑long‑term special treasury bonds to support product upgrades and replacement, complemented by RMB100 billion in coordinated fiscal‑financial funds — creating a RMB350 billion consumption stimulus package. In 2025, China’s total retail sales of consumer goods exceeded RMB50 trillion, with per‑capita GDP reaching USD13,953, signaling a critical inflection point where service‑oriented consumption accelerates. With services currently accounting for just 46.1% of consumption, there remains significant room for growth. Policies promoting “high‑quality service consumption” and “new consumption scenarios,” combined with the promotion of staggered school holidays in spring and autumn, will create opportunities for high‑quality shopping centers focused on experiential and social retail formats.

AI‑Powered Intelligent Economy Drives an Upgrade in Office Market Demand

The rapid evolution of the intelligent economy is reshaping office market demand. The work report calls for expansion of “AI+,” wider deployment of intelligent agents, and accelerated development of large‑scale computing clusters, indicating the transition of AI into commercialized and scaled applications. In 2025, China’s core digital economy industries accounted for more than 10.5% of GDP, with the target set at 12.5% during the 15th Five‑Year Plan. AI‑related companies are expected to become key new leasing drivers in 2026. This will also stimulate a fresh investment cycle for data centers and industrial parks, with core computing hub cities — in the Beijing‑Tianjin‑Hebei region, Yangtze River Delta, and the Guangdong‑Hong Kong‑Macao Greater Bay Area — set to benefit first.

Capital Market Reforms Expand, Enabling a Full “Investment–Financing–Management–Exit” Cycle for Commercial Real Estate

Capital market reforms continue to support expansion in commercial real estate investment. The work report calls for deepened reform of comprehensive investment and financing mechanisms, expanded exit channels for private equity and venture capital, and accelerated growth of the public REITs market. By 2025, China’s public REITs issuance exceeded RMB210 billion, making it the largest REITs market in Asia. In 2026, commercial public REITs enter their first year of development, with pilots extended to hotels and commercial offices. This establishes a “dual‑engine” landscape of “infrastructure + commercial real estate” and enables a more complete investment‑financing‑management‑exit cycle

Further Opening‑Up Boosts Cross‑Border Logistics and Foreign Investment Demand

China’s opening‑up objectives in 2026 feature two core characteristics: expanding services sector openness to attract foreign investment, and promoting standardized, high‑quality development of cross‑border e‑commerce. In 2025, China’s cross‑border e‑commerce imports and exports totaled RMB2.75 trillion, with growth outpacing overall trade for the fourth consecutive year. The sector’s demand for high‑specification warehouses — characterized by high density and rapid turnover —continues to rise. Cushman & Wakefield data shows that the warehouse market is experiencing volume growth alongside price adjustment, with notable regional differences. As cross‑border e‑commerce becomes more regulated, and cold‑chain logistics demand continues to expand, green‑certified, intelligent high‑spec warehouses are expected to gain a competitive advantage.

Advancement of New Urbanization Brings Opportunities for Urban Clusters and Urban Renewal

A notable highlight among 2026 urbanization policies is the first‑ever proposal to build “innovation‑driven industrial communities and business communities.” This concept breaks the traditional boundary between industrial parks and business districts, fostering integrated complexes that combine office, commercial, and residential functions. The report also supports the development of world‑class city clusters in the Beijing‑Tianjin‑Hebei region, the Yangtze River Delta, and the Greater Bay Area, while enhancing the dual‑city Chengdu‑Chongqing Economic Circle and accelerating growth in the middle‑Yangtze city cluster — further intensifying regional differentiation in the commercial property market. Urban renewal and revitalization of existing stock assets are core pillars of the current urbanization strategy. Policies promoting the reuse of existing land and idle buildings align closely with efforts to revitalize existing housing stock. For owners and operators of prime urban assets, regeneration projects offer strategic opportunities for repositioning and value enhancement.

Green Transformation Prompts Sustainability Certifications to Become a Key Competitive Advantage

The work report dedicates a standalone section to the green transition, announcing dual controls on total carbon emissions and intensity, as well as new policy tools such as zero‑carbon parks and a national low‑carbon transition fund. In 2025, China’s national carbon market saw 235 million tons of allowances traded, with transaction value reaching RMB14.63 billion, up approximately 24% year‑on‑year. Carbon costs have become an increasingly important factor in corporate leasing and location decisions. With 97.9% of newly built urban buildings in 2024 meeting green standards, green retrofits of existing buildings are gaining momentum. Commercial properties certified under LEED, WELL, and China’s Green Building Label standard enjoy notable advantages in rental premiums and tenant attraction.

Sabrina Wei, Chief Policy Analyst and Head of Research, North China, Cushman & Wakefield, said, “The 2026 government work report outlines a clear development vision for commercial real estate characterized by macroeconomic stability, targeted policies, and structural transformation. A GDP growth rate of 4.5%-5% will provide market stability, a RMB350 billion consumption stimulus will activate demand for retail properties, “AI+” will reshape the office market; capital market reforms and public REITs will enable a full “Investment–Financing–Management–Exit” cycle, urban renewal will unlock values of existing assets, and green certification will define new competitiveness for the industry. As the real estate industry transitions from a construction‑focused model to one centered on operations and services, institutions with strong capabilities in asset management and high‑quality operational service delivery will be best positioned to capture the emerging opportunities of this transformative new cycle.”

To access the full report please click here.
Hashtag: #CushmanWakefield

The issuer is solely responsible for the content of this announcement.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (www.linkedin.com/company/cushman-&-wakefield-greater-china).

SHENZHEN, CHINA – Media OutReach Newswire – 20 March 2026 – On March 18, Qianhai, a flagship hub for institutional opening-up, high-end services and technological innovation in southern China, officially opened the application portal for the Qianhai OPC (One-Person Company) International Community and launched its global OPC Mavericks Program. Adhering to the philosophy of “All Innovation, Zero Distraction”, the initiative aims to build the world’s leading ecosystem for AI-driven one-person companies.

Widely recognized as a pioneering zone for China’s institutional opening-up and a key innovation node in the Guangdong-Hong Kong-Macao Greater Bay Area, Qianhai leads the country in piloting cross-border cooperation, regulatory innovation and business-friendly reforms. It has grown into a highland for advanced services, tech research and development, and entrepreneurial ecosystems, connecting global talents, capital and technologies with the massive market of the Greater Bay Area.

The OPC Mavericks Program targets six elite groups: academic pioneers, tech veterans, global AI competition winners, elite prodigies, influential open-source contributors, and outstanding graduates in AI and computer science. Eligible projects should leverage generative AI, large language models, AI agents and automation to build sustainable closed-loop businesses.

As the world’s first vertical accelerator dedicated to OPCs, the community provides a tailor-made AI launchpad with the SENSE ecosystem and the “Eight Zeros” guarantee to remove startup barriers: supported office space up to 200㎡ for two years, talent housing up to 50㎡ per person, annual free computing power up to 50P, free LLM trials, Greater Bay Area market access, collateral-free loans, high-risk-tolerance seed funding, annual talent rewards up to 600,000 RMB, and one-stop services for visas, finance, IP, taxation and global internet access.

To help global innovators experience opportunities in the region, Qianhai offers the Shenzhen-Hong Kong 72-Hour Experience Pass, which was officially launched in 2025. This pass provides streamlined entry arrangements, guided visits to tech platforms, enterprises and research institutions in both cities, and on-site insights into the OPC entrepreneurship environment. It serves as a key channel for global talents to fully explore cooperation and development prospects in the Greater Bay Area.

The program supports AI solopreneurs to turn ideas into scalable businesses. Qualified applicants can submit core founder resumes and project pitch decks to inqianhai@qhidg.com to join the program and embrace new opportunities in the Greater Bay Area.

Hashtag: #Qianhai #GreaterBayArea #AIInnovation #GenerativeAI #StartupEcosystem #AIEntrepreneurship

The issuer is solely responsible for the content of this announcement.

Campaign highlights wellness, culture and meaningful travel across the Kingdom featuring international creators including British singer-songwriter Henry Moodie.

BANGKOK, THAILAND – Media OutReach Newswire – 20 March 2026 – The Tourism Authority of Thailand (TAT) invites travellers worldwide to rediscover balance through the global Healing Journey Thailand campaign, guided by the communication concept Healing is the New Luxury. Launched in January 2026, the campaign reflects Thailand’s tourism strategy focused on high-value, wellness-led, purpose-driven travel, positioning the Kingdom as a destination where travellers reconnect with themselves through cultural encounters and restorative journeys.

Henry Moodie plays a central role, with his storytelling shaping the campaign narrative. His journey, featured in the campaign film premiered at The Cinema at Selfridges London, follows travels through Krabi and Trang, from Ko Muk and Ko Kradan to the Na Muen Sri community, highlighting Thailand’s living culture and spirit.

The campaign presents creator-led experiences in the Kingdom, reflecting a global shift in luxury from material to meaningful engagement.

In southern Thailand, Swedish creators Malin & Jules (@Malinandjules) explored “hidden luxury” in Chumphon and Ranong through slow living, coffee culture, island life on Ko Phayam, hot springs and a garden lunch.

In northern Thailand, Casey Pickup (@howtotravelfulltime) and Kseniia Kalenyk (@kseniia.journey) explored Chiang Mai‘s heritage through Lanna arts and craft workshops, including Nuat Fon, Lanna massage inspired by Fon Leb dance, Yam Khang massage, concluding with a Ping River dinner cruise and sound healing meditation.

In the historic Sukhothai, Aytan Abbasli (@aytanabbasil) and Mia Emilie Persson (@miaemiliepersson) explored UNESCO-listed sites, Sukhothai silver craftsmanship, Tin Chok textiles and community life at Baan Na Ton Chan, concluding with merit-making at Wat Traphang Thong.

Nature and adventure shaped the Khao Yai journey of Naziha Banu Fathima (@the_fatimablejournal) and Khaled Mohamed Abdulla Hamad Aljneibi (@alsinaani_khalid000), combining sustainability with outdoor activities including park trekking, forest glamping and dialogue at Khao Yai Art Forest.

In Phang-Nga, Patrick James Mitchell and Meghan Celina McPhee (@megsandpat) experienced harmony with nature at Samed Nangshe Viewpoint, Surin Islands diving, bamboo rafting, and in Khao Lak with a fire show and sound healing by the Andaman Sea.

Together, these journeys reflect Thailand’s identity, where travel is shaped by quality and sustainability. Guided by Healing is the New Luxury, the campaign advances TAT’s Value over Volume strategy, encouraging travellers to engage with landscapes, culture and communities, fostering support for sustainable tourism growth.

Hashtag: #Healingjouneythailand #Healingisthenewluxury #Amazingthailand

The issuer is solely responsible for the content of this announcement.

Hashtag: #cregis #cregisnexus #卓越企業級數字資產基礎設施品牌 #CEOShawnYan

https://www.cregis.com
https://www.linkedin.com/company/cregis
https://x.com/0xCregis

The issuer is solely responsible for the content of this announcement.

Cregis

關於 Cregis Cregis 是全球領先的企業級数字資產基礎設施提供商，為機構客戶提供安全、可擴展且合規的解決方案。 其核心產品——基於 MPC 的自託管錢包、錢包即服務（Wallet-as-a-Service）、支付引擎和Cregis Nexus——助力交易所、金融科技平台、金融托管机构和 Web3 企業充滿信心地管理數字資產。
Cregis 已在全球範圍內服務超過 3,500 家企業，賦能企業加速 Web3 轉型並開拓新的數字資產機遇。
請瀏覽官方網站：www.cregis.com

如有查詢，敬請聯絡： Cregis Technology LTD 電郵 ：marketing@cregis.io

HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – CREGIS, a leading Hong Kong-based digital asset infrastructure provider, recently announced that its privatized deployment solution, CREGIS Nexus, has officially been honored with the “Excellent Brand of Enterprise Digital Asset Infrastructure” award. The award was presented by Mr. Joseph Chan Ho-lim, Under Secretary for Financial Services and the Treasury of the Government of Hong Kong, to CREGIS Founder and CEO, Shawn Yan. This distinction not only recognizes CREGIS’s technical prowess but also marks its standing alongside industry leaders such as HSBC, AXA Hong Kong, ICBC (Asia), Bank of China(Hong Kong), and CITIC Bank (International) in driving innovation within Hong Kong’s financial ecosystem.

In the convergence of traditional finance and digital assets, fiduciaries—represented by custodian banks and trust companies—have long faced challenges regarding security, compliance, and high technical barriers. Relying solely on third-party services often means forfeiting critical control, while building internal systems entails prohibitive costs and risks. The CREGIS Nexus solution provides global licensed custodians, trust companies, and professional trustees with institutional-grade infrastructure that aligns with existing compliance and risk control frameworks, ensuring they maintain absolute “Asset Control.”

“We are standing at a turning point in the evolution of financial infrastructure,” said Shawn Yan, Founder and CEO of CREGIS. “For institutions bearing fiduciary responsibilities, asset security and compliant governance are paramount. Privatized deployment offers the highest level of autonomy, transparency, and business resilience.”

CREGIS serves over 3,500 corporate clients and manages over $300 billion in transaction assets. The company has maintained a record of zero incidents over the years, with its business among financial institution clients growing at an annual rate of over 50%. This is because “Security Autonomy” and “Compliance Controllability” are at the core of CREGIS’s mission.

The core advantage of the CREGIS Nexus solution lies in its reshaping of the underlying trust model. It deeply integrates TEE (Trusted Execution Environment) technology and seamlessly incorporates bank-grade Hardware Security Modules (HSM) compliant with FIPS 140-2/3 standards. This ensures that private keys are never exposed throughout their lifecycle, and all critical computations are completed within a client-controlled physical environment or a hardware-protected TEE secure zone, eliminating single points of failure and external interference.

CREGIS also addresses the complexities of operational and governance compliance. Its unique Declarative Intent Gateway (DIG) technology allows institutions to transform internal risk policies, compliance mandates, and trust agreement terms into programmable, immutable business logic. This ensures that every asset operation is not only cryptographically secure but also automatically executed at the business intent and compliance levels, with full auditability. This “Rules-as-Code” capability aligns perfectly with Hong Kong’s maturing digital asset regulatory regime.

As a company with its global strategic headquarters in Hong Kong, CREGIS has introduced a “Tripartite Oversight” logical architecture for licensed institutions. This framework technically separates asset operational rights, ownership, and audit supervision rights, providing custodians and trustees with a ready-to-use digital upgrade solution that meets licensing requirements.

“CREGIS is closely monitoring the legislative progress of the licensing regime for digital asset custody service providers by the Financial Services and the Treasury Bureau(FSTB) and the Securities and Futures Commission(SFC),” Yan added. “Once the relevant regulatory framework is formally implemented, we plan to officially submit our application for a Hong Kong digital asset custody service license, leveraging the institutional-grade security and compliance capabilities built upon the CREGIS Nexus solution.”

Hashtag: #cregis #cregisnexus #CEOShawnYan

https://www.cregis.com
https://www.linkedin.com/company/cregis
https://x.com/0xCregis

The issuer is solely responsible for the content of this announcement.

About CREGIS

CREGIS is a world-leading provider of enterprise-grade digital asset infrastructure, offering secure, scalable, and compliant solutions for institutional clients. Its core products—including MPC-based self-custody wallets, Wallet-as-a-Service (WaaS), payment engines, and CREGIS Nexus—empower exchanges, fintech platforms, financial custodians, and Web3 businesses to manage digital assets with confidence. CREGIS has served over 3,500 enterprises globally, enabling them to accelerate their Web3 transformation and unlock new digital asset opportunities.

Official Website: www.cregis.com
Inquiries: Cregis Technology LTD
Email: marketing@cregis.io

诺贝尔得奖者肯定香港汇聚吸引全球高端人才　融入国家助力成为高科技枢纽

香港 – Media OutReach Newswire – 2026年3月20日 -香港特别行政区政府劳工及福利局与香港人才服务办公室（香港人才办）联合在港举办”全球人才高峰会周”（高峰会周），两大重点活动 “国际人才论坛”及”机遇汇人才博览展”一连两日举行，共吸引超过一万人次实体参加，以及超过17万人次观看线上直播，连场主题演讲、专题讨论及交流活动，进一步凸显香港的国际人才枢纽和国家人才门户双重优势。

“国际人才论坛”的重量级演讲嘉宾之一、2010年诺贝尔经济学奖得主皮萨里德斯教授（Christopher A Pissarides），亲临香港出席。他在演讲中表示，香港在金融、商贸等传统行业具备明显优势，并拥有世界一流的教育体系。随着粤港澳大湾区高端科技的迅速发展，尤其是毗邻深圳这一硬件与工业人工智能的中心，具备充分条件发展成为区域高科技枢纽，进一步强化这座国际都会对全球人才的吸引力。

他表示：”香港是一个充满活力的服务型经济体、拥有高质量的人才库与生产力、积极的政府政策配合支持，以及蓬勃的创业文化。这些优势明确香港在大湾区的独特角色，也将是香港持续吸引国际人才集聚的关键。”

皮萨里德斯教授强调，人工智能正全方位影响各个生产及工作领域。其定位是人力资源的辅助工具，以提高工作效率和员工福祉为本，而非替代人力的技术。他预期，通晓人工智能开发与应用推广的人才，比如工程师和数据分析师，将走在新一轮全球人才竞争的前沿。

香港具独特优势吸引国际人才安心发展

香港特别行政区行政长官李家超3月18日在香港会议展览中心为高峰会周主持开幕礼并致辞。他表示，香港快速发展成为国际人才枢纽，有赖一套全面而具前瞻性的策略推动，将人才发展与经济转型、科技进步和区域协作融合。香港在这方面的努力备受肯定，并在国际管理发展学院《2025年世界人才排名》中跃升至全球第四位，高踞亚洲榜首。

李家超指，香港将继续保持开放，深化国际交往，并紧密对接国家发展战略。教育、创新及基建政策将持续优化，确保香港继续成为孕育创新意念和企业的沃土，让全球人才在这里感受到欢迎、重视和支持。他强调，经济指标与科技成就固然重要，但人的发展是最终目标，而香港将继续以人为本，规划未来愿景。

全球正值创新科技与人才发展转型的关键时刻，作为高端人才枢纽，香港正借助「全球人才高峰会周」促进区域人才合作，展示多元发展机遇，汇聚政商学界领袖洞见，共同探索未来人才趋势。

高峰会周聚焦教育、科技与人才一体化发展为主題，展开连场交流研讨。演讲嘉宾包括香港赛马会行政总裁应家柏及麦肯锡大中华区主席倪以理，分别探讨高端人才需求的演变趋势，以及创新科技如何重塑中国的人才发展格局。

专家领袖前赡教育、科技与人才一体化發展格局

论坛同时为教育、科技和人才分别进行专题研讨，邀请来自学术、创新科技和人力资源等行业领袖，包括北京大学校长龚旗煌教授、商汤集团联合创始人兼首席科学家林达华博士、领英亚太区人才解决方案副总裁阿南德（Ruchee Anand）等，展望未来人才生态的面貌，并且探讨不同行业如何通过跨地域、跨领域合作，培育面向未来的人才。

此外，香港人才办在高峰会周期间迎来逾100位来自中国内地和澳门特别行政区负责人才工作的政府单位代表，以及内地顶尖大学的代表参与。与会者分享各地引才、留才、育才和用才的宝贵经验，探讨”十五五”规划下的人才招揽和培育方针。

特区政府近年推出一系列人才入境措施，吸引海内外人才来港发展，并为他们提供多元化落户支援。今届高峰会周另一重点活动，是与论坛同步举行的”机遇汇人才博览展”，汇聚约70家企业、教育与科技机构及政府部门，设有五个主题展区，为参与者介绍香港的人才入境政策举措、行业信息、落户香港支援服务等，同时展示粤港澳大湾区的职业发展前景。

高峰会周由即日起至3月29日，香港人才办联同合作伙伴举办九项卫星活动，涵盖区域会议、招聘会及企业颁奖典礼等，构建全方位专业交流平台。当中包括香港人才办与国际青年商会香港总会（JCIHK）签署合作协议，未来香港人才办将会借力商会遍及全球114个国家和地区超过150,000青年领袖会员网络，触达并邀请全球人才前来探索香港及粤港澳大湾区的发展机遇。

在2024年首届高峰会圆满举办的基础上，本届高峰会周扩展为一系列以推动教育、科技与人才一体化发展为核心的主题活动。高峰会周紧随香港在瑞士洛桑国际管理发展学院《2025年世界人才排名》中跃升为亚洲第一这一历史性突破举行，充分展现香港对全球人才的强大吸引力。想了解高峰会周的精彩内容及皮萨里德斯教授的精辟见解，请浏览gts.hkengage.gov.hk/zh-CN/video-gallery 或关注香港人才办社交媒体。

Hashtag: #HongKongTalentEngage #香港人才服务办公室

The issuer is solely responsible for the content of this announcement.

关于香港人才服务办公室

香港人才服务办公室是香港特别行政区政府劳工及福利局辖下的办事处，致力在全球不同市场推广香港的优势、机遇、各项人才入境计划和人才办提供的服务，吸引各地多元人才来港发展。人才办也为来港人才在生活、工作、子女教育等方面提供全方位一站式支援服务，帮助他们落户香港，快速融入社会，并留港作长期发展。

Nobel Laureate affirms Hong Kong’s strengths in attracting global high-calibre talent, contributing to the country’s drive to become a high-technology hub

HONG KONG SAR – Media OutReach Newswire – 20 March 2026 -The Labour and Welfare Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Talent Engage (HKTE) are jointly hosting the Global Talent Summit Week (GTS Week) in Hong Kong. The two flagship events — the International Talent Forum and the CareerConnect Expo — were held over the past two days, drawing over 10,000 participants and 170,000 live-stream views. Through a series of keynote sessions, panel discussions and networking opportunities, the events further solidified Hong Kong’s dual advantages as an international talent hub and the country’s gateway for talent.

Among the distinguished speakers at the International Talent Forum was Professor Christopher A Pissarides, 2010 Nobel Laureate in Economic Sciences. In his keynote address, he said that Hong Kong possesses clear strengths in traditional industries such as finance and commerce, and is home to a world-class education system. With the rapid development of advanced technology across the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) — in particular its proximity to Shenzhen as a hub for innovation hardware and industrial artificial intelligence (AI) — Hong Kong is well placed to develop into a regional high-tech hub, further strengthening its appeal to global talent.

“Hong Kong possesses a vibrant service-based economy, a high-quality talent pool and productivity, proactive government policies, and a thriving entrepreneurial culture. These strengths define Hong Kong’s unique role within the GBA and will be key to its continued ability to attract international talent,” he said.

Professor Pissarides emphasised that AI is having a comprehensive impact across all areas of production and work. He stressed that AI should be positioned as a tool to complement human resources — designed to enhance productivity and improve employee well-being, rather than to replace the workforce. He anticipated that proficiency in AI development and application, such as engineers and data analysts, would be at the forefront of the coming wave of global talent competition.

Hong Kong’s Unique Advantages Attracting Global Talent to Thrive with Confidence

Mr John Lee, the Chief Executive of the HKSAR, officiated at the opening ceremony of the GTS Week and delivered the opening address at the Hong Kong Convention and Exhibition Centre(HKCEC) on the 18^th March. He said that Hong Kong is fast rising as an international talent hub, driven by a comprehensive and forward-looking strategy that integrates talent development with economic transformation, technological advancement and regional co-operation. Such efforts have been widely recognised, with Hong Kong rising to fourth globally and first in Asia in the International Institute for Management Development’s World Talent Ranking 2025.

Mr Lee said that Hong Kong will continue to uphold openness, deepen international engagement and align closely with national development strategies. Policies in education, innovation and infrastructure will be further refined to ensure Hong Kong remains a fertile ground for ideas and enterprises, where global talent feels welcomed, valued and supported. He stressed that while economic indicators and technological achievements are important, human development remains the ultimate goal, and Hong Kong will continue to place people at the centre of its vision for the future.

At a critical juncture in the global transformation of innovation, technology and talent development, Hong Kong — positioned as a regional nexus for high-calibre talent — is leveraging the GTS Week to foster international talent collaboration, showcase diverse development opportunities and garner insights from government, business and academic leaders on future talent trends.

Centred on the integrated development of education, technology and talents, the GTS Week includes a series of discussions and exchanges across multiple sessions. Speakers so far have included Mr Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club, and Mr Joe Ngai, Chairman of McKinsey & Company Greater China, who discussed the evolving demand for skilled professionals and how innovation is reshaping China’s talent development landscape.

Experts and Leaders Envision the Future Landscape of Education, Technology and Talents

The Forum also held panel discussions on education, technology and talents, bringing together industry leaders including Professor Gong Qihuang, President of Peking University; Dr Lin Dahua, Co-founder and Chief Scientist of SenseTime Group Limited; and Ms Ruchee Anand, Vice President of Talent Solutions of Asia Pacific at LinkedIn. They examined the emerging talent ecosystem and explored how cross-border and cross-sector collaboration could nurture future-ready talent.

During the GTS Week, HKTE welcomed around 100 government representatives responsible for talent development in the Chinese Mainland and the Macao SAR, as well as delegates from leading universities in the Mainland to take part. They shared valuable experiences from various regions in talent attraction, retention, nurturing and recruitment, and explored strategies for talent attraction and development under the National 15th Five-Year Plan.

In recent years, the HKSAR Government has introduced a series of talent admission measures to attract and facilitate talent from around the world to develop their careers in Hong Kong, and settle down in the city.

Another highlight of this year’s GTS Week was the CareerConnect Expo, held concurrently with the Forum at the HKCEC. The Expo brought together around 70 corporations, educational and technology institutions, and government departments across five thematic zones, presenting Hong Kong’s latest talent admission policies and industry information, settlement support services, and career prospects across the GBA.

GTS Week continues until March 29, with nine satellite events covering regional conferences, career fairs and corporate award ceremonies, establishing a comprehensive platform for professional networking and information exchange. These include the signing of a cooperation agreement between HKTE and Junior Chamber International Hong Kong (JCIHK). Leveraging JCIHK’s network of over 150,000 young leaders and members across 114 countries and regions worldwide, HKTE will reach out and invite global talent to explore development opportunities in Hong Kong and the GBA.

Building on the success of its inaugural edition in 2024, this year’s GTS Week has expanded into a series of events, themed around the integrated development of education, technology and talents. The GTS Week follows Hong Kong’s historic ascent to the top position in Asia on the International Institute for Management Development (IMD) World Talent Ranking 2025, fully demonstrating Hong Kong’s strong appeal to global talent.

To learn more about the highlights of the GTS Week and Professor Pissarides’ insightful views, please visit gts.hkengage.gov.hk/en/video-gallery or follow HKTE on social media.

Hashtag: #HongKongTalentEngage

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About Hong Kong Talent Engage

Hong Kong Talent Engage, an office under the Labour and Welfare Bureau of the Government of the Hong Kong Special Administrative Region, is committed to promoting Hong Kong’s advantages, opportunities and various talent admission schemes in different global markets while providing comprehensive one-stop support services for incoming talents to facilitate their settlement and integration into the new environment for long-term development.