HONG KONG SAR – Media OutReach Newswire – 23 March 2026 – A principal dinner was held by the Government this evening (March 23), bringing together about 130 family office decision-makers from Asia, Europe, the Americas, Oceania, and Africa to set the stage for the fourth edition of the Wealth for Good in Hong Kong (WGHK) Summit themed “Building Lasting Legacies”, which will take place tomorrow (March 24).
The Chief Executive, Mr John Lee, speaks at the principal dinner of the Wealth for Good in Hong Kong Summit today (March 23).
“For many, the future may feel less certain, more complex, than it did when we were at this event a year ago. But rest assured: Hong Kong stands strong and unwavering – a city where capital, institutions and families can keep a firm footing, even as the world around them is shifting,” the Chief Executive, Mr John Lee, said in his welcome remarks. “More and more family offices are turning to Hong Kong. We are now home to over 3 380 single family offices – a 25 per cent increase in the past two years. More than half of them have second-generation members, or beyond, in leadership roles. This reflects the confidence that ultra-high-net-worth families have in Hong Kong as a base for wealth transfer between generations.”
The night was highlighted by a magnificent “human-robot lion dance” performance at the start, where traditional lion dancers performed alongside agile robot dogs, bringing the stage to life through vivid movements. The display was a seamless blend of cultural heritage and cutting-edge technology, embodying Hong Kong’s spirit of embracing both tradition and innovation, while echoing the Summit’s focus on frontier themes such as AI and robotics.
Set against a vibrant blend of heritage and innovation, attendees of the principal dinner had an enjoyable night filled with great food and lively exchanges. They were also impressed by the fascinating world-famous Hong Kong skyline, glamourised by photo spots decorated with neon light and retro Hong Kong vibes set up at an open area of the venue. The beautiful night scene created a more relaxing atmosphere for them to connect and share their ideas of bringing social impacts with their wealth.
Tomorrow, family office decision makers and successors from around the world will engage in thought leadership by speakers on three core themes – “Strategic Asset Management for Family Legacy”, “Cultural Value Foundation for a Thriving Market”, and “Smart Tech Innovation Driving Capital Appreciation”- as well as a fireside chat on “Sports and Philanthropy” at the WGHK Summit. These conversations aim to inspire participants in various ways towards building legacies, reinforcing Hong Kong’s status as the premier hub for global family offices for legacy planning and value creation.
Hashtag: #WGHK
The issuer is solely responsible for the content of this announcement.
HONG KONG SAR – Media OutReach Newswire – 23 March 2026 – DFI Retail Group (DFI or the Group) is pleased to announce its 2025 Sustainability Disclosure, highlighting the Group’s continued progress and commitment to advancing sustainability across Asia.
DFI Retail Group Sustainability Disclosure 2025
In 2025, DFI delivered strong progress on key sustainability commitments:
22% reduction in Scope 1 and 2 greenhouse gas emissions compared to the 2021 baseline, with a target of 50% reduction by 2030.
Waste diversion rate improved to 66%, up from 61% in 2024, with a target of achieving 80% by 2030.
Invested US$3.9 million in community initiatives across markets.
The Group also advanced Scope 3 decarbonisation across supply chain of four key commodities – rice, coffee, dairy and beef. Initiatives included the launch of 380 tonnes of Low-Carbon Rice achieving a minimum 30% on-farm emissions reduction, sourcing 100% deforestation-free certified coffee beans for 7CAFÉ Hong Kong, Macau, and Singapore, and IKEA, and partnering with The Mills Fabrica to launch the DFI Sustainability Innovation Challenge to identify global solutions for beef and dairy emissions.
Scott Price, Group Chief Executive, DFI Retail Group shared, “We remain committed to our purpose of sustainably serving Asia for generations with everyday moments. In 2025, we made clear progress on our pathway to reduce Scope 1 and 2 emissions by 50% by 2030, with investments in refrigerant management, energy efficiency and behaviour change initiatives across our operations. At the same time, we continued to deliver affordable, sustainable products that meet customer expectations, including the introduction of Low-Carbon Rice in Hong Kong and the expansion of our ‘Grounds to Green programme’ at 7Eleven. These efforts, together with disciplined waste and packaging management, keep us firmly on track to meet our 2030 sustainability targets.”
Erica Chan, Group Chief Legal, Sustainability and Corporate Affairs Officer added, “Strong governance and transparency remain central to how we deliver on our sustainability ambitions. By streamlining our disclosure and enhancing our materiality assessment, climate scenario analysis, and transition plan, we are aligning with global standards such as IFRS S1 and S2. This ensures stakeholders gain a clear, holistic view of our progress and priorities, while reinforcing our commitment to creating long-term value across People, Products, and Planet.”
In 2025, DFI continued to be guided by its Sustainability Framework, centred on the three pillars of People, Products and Planet, with Governance as the cornerstone. This framework remains integral to the Group’s approach, ensuring robust leadership and oversight while driving initiatives that empower people, expand sustainable product choices, and reduce environmental impact across operations and supply chains.
Highlights of 2025 Initiatives:
People: DFI Group and its business formats continued to support communities through Our Community Giveback initiatives, investing US$3.9 million and reaching 1.25 million beneficiaries across 12 markets. The Health and Beauty segment launched professional health services at Mannings and Guardian, extending access across more than 450 pharmacies in all markets. For team members, capability building was strengthened through major initiatives such as the launch of DFILEARN, enhanced leadership programmes, and structured career development frameworks, empowering growth across all levels of the business. At the same time, DFI upheld rigorous standards for suppliers, maintaining 100% ethical audits of Own Brand factories in high-risk countries and reinforcing responsible practices across supply chains through comprehensive assessments, audits, and engagement.
Products: In 2025, 48% in-scope Own Brand products carried third-party sustainability certificates, up from 28% in 2024. At the same time, 83% Own Brand plastic packaging component that is recyclable, reusable or compostable, keeping us on-track to meet the target of at least 85% by 2030. The expansion of the 7Eleven’s ‘Grounds to Green” Coffee Grounds Upcycling Programme further reflected our efforts to embed circularity principles where relevant. The programme repurposed used coffee grounds into natural fertiliser to grow fresh produce, which was then incorporated into 7-SELECT juices and ready-to-eat items.
Planet: DFI recorded a 22% reduction in Scope 1 and 2 emissions in 2025, compared to our 2021 baseline, on track towards our 50% reduction target by 2030. As refrigerant leaks remain one of the primary sources of these emissions, the Group continued upgrading refrigeration systems and, in April 2025, commissioned the first CO₂-based natural refrigerant system in Hong Kong’s food retail sector at the Cloudview Market Place store in North Point. This was followed by the installation of a sub-critical CO₂ refrigeration system in Oliver’s The Delicatessen in Central Hong Kong in September 2025, marking important milestones in advancing low-carbon operations across the portfolio. Waste diversion improved from 61% to 66% in 2025, as part of our efforts to achieve 80% waste diversion by 2030.
By embedding sustainability into our strategy, operations, and value chain, we are not only tackling today’s challenges but also building a resilient, responsible business that creates lasting value for our customers, communities, and the environment.
For detailed information on the various sustainability initiatives undertaken by DFI, please refer to the Sustainability Disclosure in the Integrated Annual Report 2025. To learn more about DFI’s efforts, please visit DFI’s website.
The issuer is solely responsible for the content of this announcement.
About DFI Retail Group
DFI Retail Group is a leading Asian retailer driven by its purpose to ‘Sustainably Serve Asia for Generations with Everyday Moments’. As at 31 December 2025, the Group and its associates operated 7,580 outlets and employed more than 79,000 people across 12 markets.
The Group is committed to delivering quality, value and service to consumers across the region through trusted brands, strong local market positions, and a broad retail ecosystem supported by extensive store networks, digital capabilities and efficient supply chains.
DFI Retail Group and its associates operate a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.
GUANGZHOU, CHINA – Media OutReach Newswire – 23 March 2026 – Trip.com, a leading global travel service provider, reports growing demand for travel to China, with Guangzhou and Zhuhai emerging as popular destinations among international visitors, particularly from Southeast Asia, including Malaysia.
According to Trip.com, improved accessibility, a vibrant food scene, and the availability of first-timer-friendly destinations are contributing to this trend.
Among the key drivers is Chimelong Resort, a leading entertainment and hospitality brand in China, known for its integrated resort model combining theme parks, marine attractions and safari experiences. These offerings position the resort as a one-stop destination for travelers seeking diverse experiences ranging from thrill rides to wildlife encounters.
At Chimelong Ocean Kingdom in Zhuhai Hengqin, visitors can explore marine attractions through a panoramic aquarium viewing panel measuring 8.3 meters in height and 39.6 meters in width. Signature experiences include the “Polar Explorer” roller coaster, which simulates travel through icy terrain, and the interactive “Battle of the Pirates” water-based attraction, offering seasonal family entertainment.
The Chimelong Spaceship, a space-themed indoor marine science park, is marketed as one of the world’s largest indoor amusement parks, combining marine life exhibits such as orcas with immersive attractions including the “Bermuda Storm” motion simulator and “Deep Sea Submarine.”
In Guangzhou, Chimelong Safari Park features over 300 species of animals, including the world’s only surviving giant panda triplets — Mengmeng, Shuaishuai and Kuku, representing a milestone in panda conservation. In late 2024, Mengmeng gave birth to a cub, Mei Zhu, further enhancing the park’s appeal to visitors.
Trip.com data indicates increasing interest in family-friendly attractions, edutainment experiences and wildlife tourism, with integrated resorts playing a central role in itinerary planning.
Through its platform, Trip.com enables seamless booking of transportation, accommodation, attraction tickets and travel packages, offering a one-stop travel solution. Indicative pricing available on the platform includes:
Accommodation options across Chimelong resorts further support diversified travel needs. In Guangzhou, visitors can choose from Chimelong Hotel, Chimelong Xiangjiang Hotel and Chimelong Panda Hotel, featuring themes such as wildlife, Lingnan culture and family-oriented panda experiences.
In Zhuhai Hengqin, accommodation options include Chimelong Spaceship Hotel, Chimelong Penguin Hotel, Chimelong Hengqin Bay Hotel and Chimelong Circus Hotel, catering to a wide range of traveler preferences.
As demand for experiential and integrated travel continues to grow, Trip.com expects destinations such as Chimelong Resort to remain key drivers of China’s tourism development.
Hashtag: #Tripcom
The issuer is solely responsible for the content of this announcement.
SHIYAN, CHINA – Media OutReach Newswire – 22 March 2026 – On March 21, the world’s first “International Taijiquan Day,” jointly organized by the Wushu Sports Administration Center of the General Administration of Sport of China, the Chinese Wushu Association, the Hubei Provincial Department of Culture and Tourism, the Hubei Provincial Sports Bureau, and the Shiyan Municipal People’s Government, officially opened. As one of China’s four main venues, Shiyan staged a themed performance at Wudang Mountain under the banner “Wudang of the World; Taiji for Humanity,” and simultaneously launched the “Hundreds of Countries, Thousands of Cities, Ten Thousand Events” Cloud Taiji global flash mob, inviting Taijiquan enthusiasts worldwide to perform Taiji together and witness this historic moment.
9:00 a.m., nearly a thousand guests, inheritors and Taiji culture enthusiasts from across China and abroad gathered at the foot of Wudang Mountain. Landmark sites around the world—Times Square in New York, the Eiffel Tower in Paris, the Sydney Opera House, the Egyptian Pyramids, and others—joined via video link to “dance the charm of Taiji” in unison. Taijiquan practitioners of all ages, genders and ethnicities synchronized to lift the creatively conceived global flash mob “Hundreds of Countries, Thousands of Cities, Ten Thousand Events.” Correspondingly, Yuzhen Palace—covering nearly 60,000 square meters—was transformed into a sea of Taiji: 1,000 practitioners dressed in white performed the nine postures of Wudang Taijiquan together, creating an unprecedented global relay of Taiji culture and a cross ocean cultural resonance, vividly illustrating the profound meaning of ” civilizations have become richer and more colorful with exchanges and mutual learning.”
That day also saw the global release of the “Meet Wudang; Practice Taiji” Wudang Taiji Nine Postures tutorial video, with live demonstration by Yang Qunli—Chinese wushu 9th grade, creator of the Wudang Taiji Nine Postures, and representative inheritor of the provincial intangible cultural heritage Wudang martial arts project. The Taiji cultural performances included a grand thousand person Taiji exhibition, the combined song and martial performance “Taiji of the World Meets Wudang,” the martial rooted “Quest for Wudang,” a Wudang Taiji costume show and global release of design results, and the strongly traditional “Ode to Wudang Taiji,” together offering the world a splendid Taiji cultural feast.
On November 5, 2025, the UNESCO General Conference designated March 21 as “International Taijiquan Day.” This is the first UNESCO international day named for a martial art, marking Taijiquan—an invaluable part of Chinese traditional culture—as formally recognized global shared cultural heritage.
Wudang Mountain is an important birthplace of Taiji culture. Today, Wudang has established 57 martial arts promotion centers domestically and internationally, attracting over 3 million Taijiquan practitioners from more than 150 countries and regions as “foreign disciples,” and helping promote Taijiquan practice to over 500 million people worldwide. Every year tens of thousands of international visitors come to Wudang to study, practice martial arts and pursue health. Shiyan has successively hosted large events including the International Wudang Taiji Culture Festival, the Wudang Taiji International Fellowship Competition, the World Taijiquan Health Conference, and the World Traditional Wushu Festival.
In recent years, Shiyan has leveraged Wudang Taiji cultural heritage to accelerate breakthroughs in Hubei tourism and Wudang development, extend industrial chains, and vigorously develop industries such as pilgrimage tourism and ecological wellness. The city is building globally influential tourism products and internationally aligned tourism environments, forging “Wudang of the World, Taiji for Humanity” into an important emblem of Chinese traditional culture in external exchanges. At the same time, Shiyan is actively promoting public Taijiquan classes into communities, schools, government agencies and enterprises so that this thousand year old martial art “enters ordinary households.”
The issuer is solely responsible for the content of this announcement.
Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a stable, private, and internationally accessible place to live and invest.
PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s evolution from a world-renowned holiday island into a mature international residential community is entering a new phase, supported by expanding long-haul connectivity and sustained global confidence in Thailand as a safe and welcoming destination.
The island has recorded consistent growth in long-term residents and international property buyers, reflecting a broader shift among globally mobile families seeking stability, quality of life and secure residency pathways. Phuket offers privacy, natural beauty and international-standard infrastructure within a country known for hospitality and political stability.
Thailand welcomed more than 35 million international visitors in 2025. Long-haul arrivals exceeded 11 million, rising 13% year-on-year and generating approximately 668 billion baht in tourism revenue. Despite short-term geopolitical fluctuations, long-term demand for Thailand as a stable and accessible destination has remained resilient.
Connectivity continues to strengthen with new direct long-haul services from Europe, including Paris, London and Scandinavia. Improved access is driving interest in extended stays, family relocation and residential investment, as visitors increasingly explore long-term living options.
Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses and well-developed infrastructure. High-speed connectivity and direct air links to more than 80 cities ensure seamless access to global business and travel networks while maintaining privacy and lifestyle comfort.
Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of condominium purchases, underscoring sustained international confidence.
Thailand’s structured long-term visa framework provides renewable residency pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, offering multi-year entry privileges.
At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, Laguna Phuket includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences linked by scenic lagoons. Residents from over 70 nationalities call it home.
The next phase includes approximately 5,000 additional residences across Laguna Phuket and neighbouring Laguna Lakelands, reflecting sustained confidence in Phuket’s long-term residential future.
Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket, reinforcing its commitment to the island’s continued development.
Phuket today represents more than a luxury retreat. It has matured into a secure, internationally integrated residential market offering stability, privacy and long-term clarity for globally minded families. Hashtag: #BanyanGroup
The issuer is solely responsible for the content of this announcement.
Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a secure, globally connected and structurally mature place to live and invest.
PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s transformation from a leisure destination into an established international residential market continues to gain momentum, supported by expanding air connectivity and rising interest from globally mobile investors and families.
The island has seen steady growth in long-term residents and international property buyers, reflecting a broader shift toward geographic diversification and lifestyle-driven asset allocation. Increasingly, Americans are exploring markets that combine quality of life with infrastructure reliability and clear long-term residency pathways.
Compared with many major U.S. coastal cities, Phuket offers significantly lower living costs while maintaining international-standard healthcare, hospitality infrastructure and strong global connectivity.
Thailand welcomed more than 35 million international visitors in 2025, including approximately 1.2 million from the United States. Long-haul arrivals exceeded 11 million, up 13% year-on-year and generating approximately 668 billion baht in tourism revenue, underscoring continued international confidence.
Thailand is accessible from the U.S. via major hubs including Tokyo, Seoul, Hong Kong, Singapore and Bangkok, with travel times comparable to many trans-Pacific routes. Expanding airline networks are further improving access through key Asian gateways.
Improved connectivity is driving interest in extended stays, remote work flexibility and international property ownership, with more visitors exploring long-term residency alongside leisure travel.
Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses, premium retail and dining, and reliable high-speed connectivity. The island combines resort-style living with the infrastructure required for full-time residence.
Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of prime condominium purchases, reflecting broad global participation. Direct air links to more than 80 cities reinforce integration into global travel networks.
Thailand’s long-term visa framework provides renewable pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, aligning property ownership with multi-year entry privileges.
At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, it includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences. Approximately 5,000 additional residences are planned across Laguna Phuket and neighbouring Laguna Lakelands.
Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket.
Phuket today represents more than a resort destination. It has matured into a stable, internationally integrated residential market offering infrastructure reliability and long-term growth potential for American families and investors seeking global diversification. Hashtag: #BanyanGroup
The issuer is solely responsible for the content of this announcement.
About Laguna Phuket
Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences.
Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities. The property division offers a range of residences, apartments, and villas, perfect for those seeking permanent homes or investment opportunities.
About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
About Banyan Group Residences
Banyan Group Residences is the property development arm of leading hospitality pioneer the Banyan Group, which is listed on the stock exchanges of Thailand and Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The group’s main residential brands are the flagship luxury Banyan Tree Residences as well as Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark and the pioneering new Laguna Lakelands.
นิวยอร์ก, สหรัฐฯ – Media OutReach Newswire – 20 มีนาคม 2569 – National Basketball Association (NBA) และ The Coca-Cola Company ประกาศความร่วมมือทางการตลาดระดับโลกครั้งใหม่ โดยนำสไปรท์กลับมาเป็นเครื่องดื่มซอฟต์ดริงก์ประจำลีกอย่างเป็นทางการอีกครั้ง
ข้อตกลงดังกล่าวถือเป็นการกลับมาของหนึ่งในความร่วมมือด้านแบรนด์ที่เป็นเอกลักษณ์ที่สุดของ NBA โดยนำสองชื่อที่มีความผูกพันกับวัฒนธรรมบาสเกตบอลมาอย่างยาวนานกลับมาร่วมงานกันอีกครั้ง โดย สไปรท์ เครื่องดื่มเลมอน-ไลม์ชั้นนำของโลก จะเป็นพันธมิตรเครื่องดื่มซอฟต์ดริงก์แต่เพียงผู้เดียวของ NBA ในระดับโลก
The Coca-Cola Company เริ่มจับมือกับ NBA ครั้งแรกในปี 1986 และตลอดเกือบสามทศวรรษที่ผ่านมา สไปรท์มีบทบาทสำคัญในการเชื่อมโยงบาสเกตบอลเข้ากับแฟน ๆ ผ่านกีฬา ดนตรี แฟชั่น และการแสดงออกตัวตน ตั้งแต่แคมเปญ “Obey Your Thirst” ที่สร้างอิทธิพลทางวัฒนธรรมในอเมริกาเหนือ ไปจนถึงการแข่งขันสตรีทบอลในเอเชีย ความร่วมมือกับผู้เล่นในลาตินอเมริกา และกิจกรรมที่ขับเคลื่อนด้วยวัฒนธรรมในยุโรปและแอฟริกา มรดกของสไปรท์ในวัฒนธรรมบาสเกตบอลถูกส่งต่อสู่หลายเจเนอเรชันและครอบคลุมหลายทวีป นอกจากนี้ สไปรท์ยังเคยเป็นผู้สนับสนุนหลักของการแข่งขัน Slam Dunk Contest ในงาน NBA All-Star ระหว่างปี 2003 ถึง 2016 ด้วย เรียกได้ว่าความร่วมมือระหว่างสไปรท์และ NBA ได้ร่วมกันกำหนดแนวทางที่แบรนด์สามารถเข้ามามีบทบาทในวัฒนธรรมของกีฬาได้อย่างแท้จริง
Kerry Tatlock รองประธานบริหารฝ่าย Global Marketing Partnerships and Media ของ NBA กล่าวว่า “สไปรท์เป็นแบรนด์ที่ให้ความสำคัญกับตัวตนและการแสดงออกในแบบที่เป็นตัวเองมาโดยตลอด ซึ่งเป็นคุณค่าที่สอดคล้องอย่างลึกซึ้งกับแฟนบาสเกตบอลทั่วโลก เรารู้สึกยินดีอย่างยิ่งที่ได้ต้อนรับสไปรท์กลับสู่ครอบครัว NBA อีกครั้ง และตั้งตารอที่จะได้ร่วมมือกันเพื่อสร้างประสบการณ์ใหม่ ๆ ให้แฟน ๆ ได้สัมผัสกับเกมในรูปแบบที่หลากหลายยิ่งขึ้น”
Manolo Arroyo รองประธานบริหารและประธานเจ้าหน้าที่ฝ่ายการตลาดของ The Coca-Cola Company กล่าวว่า “บาสเกตบอลคือหัวใจสำคัญของแบรนด์สไปรท์มาโดยตลอด การกลับมาร่วมมือกับ NBA ครั้งนี้คือการร่วมกันสร้างสรรค์สิ่งใหม่ไม่ว่าจะเป็นการทดลองประสบการณ์ใหม่ ๆ สำหรับแฟน ๆ การร่วมสำรวจรูปแบบการนำเสนอที่กำลังเกิดขึ้น และการเข้าถึงคนรุ่นใหม่ในพื้นที่ของพวกเขา บาสเกตบอลไม่ใช่แค่เกมกีฬา แต่เป็นพลังขับเคลื่อนทางวัฒนธรรมระดับโลก และสไปรท์จะร่วมกับ NBA เพื่อช่วยเติมเต็มช่วงเวลาและความทรงจำที่หล่อหลอมวัฒนธรรมนั้น”
สไปรท์ยังคงเดินหน้าตอกย้ำความมุ่งมั่นในการสนับสนุนนักกีฬาที่กล้าเป็นตัวของตัวเองในเส้นทางของตัวเอง โดยต่อยอดความร่วมมือที่มีอยู่กับ Anthony Edwards ผู้เล่นทรงคุณค่าของ NBA All-Star Game ปี 2026 ทั้งนี้ Edwards เป็นตัวแทนของนักกีฬารุ่นใหม่ระดับโลกที่มีอิทธิพลขยายออกไปไกลที่ไม่จำกัดอยู่แค่ในสนามแข่งขัน ทำให้เขาเป็นพันธมิตรที่สอดคล้องกับแบรนด์สไปรท์อย่างลงตัว
Anthony Edwards ผู้เล่นตำแหน่งการ์ดของ Minnesota Timberwolves กล่าวว่า “ผมชอบที่สไปรท์เป็นแบรนด์ที่ผลักดันให้คุณได้ทำสิ่งต่าง ๆ ในแบบของตัวเองมาโดยตลอด การได้เป็นส่วนหนึ่งของความร่วมมือระดับตำนานระหว่างสไปรท์กับ NBA เป็นเรื่องที่ยอดเยี่ยมมาก ผมตื่นเต้นที่จะได้เป็นตัวแทนของแบรนด์ และส่งต่อพลังให้คนรุ่นใหม่เห็นถึงความสำคัญของการเป็นตัวเอง”
ภายใต้ข้อตกลงใหม่นี้ สไปรท์จะเข้ามามีบทบาทในเวทีสำคัญระดับโลกของ NBA ไม่ว่าจะเป็นช่วงเวลาในกิจกรรมหลัก ๆ ของลีก รวมถึงอีเวนต์ระดับนานาชาติอย่าง NBA Global Games โดยแฟน ๆ จะได้สัมผัสประสบการณ์แบบอิมเมิร์สซีฟ คอนเทนต์ซีรีส์เฉพาะบนแพลตฟอร์มของ NBA และแคมเปญสุดเอ็กซ์คลูซีฟที่จะพาไปสัมผัสความพิเศษของการเป็นแฟน NBA มากยิ่งขึ้น
ความร่วมมือครั้งใหม่นี้ต่อยอดจากกระแสความสำเร็จล่าสุด รวมถึงการเปิดตัวสไปรท์แบบกระป๋องรุ่นลิมิเต็ดที่ร่วมออกแบบกับทีม NBA ในตลาดที่เข้าร่วม มอบอีกหนึ่งช่องทางให้แฟน ๆ ได้ร่วมเฉลิมฉลองทีมโปรดและความภาคภูมิใจในระดับภูมิภาค นอกจากนี้ สไปรท์ยังเตรียมจัดแคมเปญการตลาดระดับโลกแบบบูรณาการ ทั้งการเล่าเรื่องในรูปแบบดิจิทัล กิจกรรมหน้าร้าน และประสบการณ์สำหรับแฟนในแต่ละตลาด เพื่อเชื่อมพลังของบาสเกตบอลเข้ากับความสดชื่นที่สุดแสนจะลงตัว ความร่วมมือนี้ยังต่อยอดจากความสัมพันธ์ที่สไปรท์มีอยู่กับครอบครัว NBA ซึ่งรวมถึงความร่วมมือกับทีม NBA ทั้งหมด 17 ทีม
Hashtag: #NBA #Cocacola
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เกี่ยวกับ NBA
สมาคมบาสเกตบอลแห่งชาติ (NBA) เป็นองค์กรด้านกีฬาและสื่อระดับโลก ที่มีพันธกิจในการสร้างแรงบันดาลใจและเชื่อมโยงผู้คนทั่วโลกผ่านพลังของบาสเกตบอล NBA ประกอบด้วยลีกกีฬาระดับอาชีพ 5 ลีก ได้แก่ NBA, WNBA, NBA G League, NBA 2K League และ Basketball Africa League และมีการดำเนินงานในระดับนานาชาติอย่างกว้างขวาง โดยการแข่งขันและคอนเทนต์สามารถเข้าถึงได้มากกว่า 50 ภาษาใน 214 ประเทศและเขตแดน และมีสินค้าจำหน่ายในกว่า 200 ประเทศและเขตแดน ครอบคลุมทั้ง 7 ทวีป ไม่เพียงเท่านั้น รายชื่อผู้เล่น NBA ในช่วงเริ่มต้นฤดูกาล 2025-26 ยังมีผู้เล่นนานาชาติสูงสุดเป็นประวัติการณ์จำนวน 135 คน จาก 43 ประเทศ Tสินทรัพย์ดิจิทัลของ NBA ครอบคลุม NBA TV, NBA.com, NBA App และ NBA League Pass และยังได้สร้างชุมชนบนโซเชียลมีเดียที่ใหญ่ที่สุดแห่งหนึ่งของโลก ด้วยยอดการกดถูกใจและผู้ติดตามรวมกว่า 2.5 พันล้านบัญชีจากทุกลีก ทีม และผู้เล่น นอกจากนี้ NBA Cares ซึ่งเป็นแพลตฟอร์มด้านผลกระทบทางสังคมระดับโลกของ NBA ที่ดำเนินงานครบ 20 ปี ยังมุ่งขับเคลื่อนการเปลี่ยนแปลงในประเด็นสำคัญของแฟน ๆ และชุมชน ทั้งด้านสุขภาพและความเป็นอยู่ การมีส่วนร่วมของภาคพลเมือง ความยุติธรรมทางสังคมและการไม่แบ่งแยก ตลอดจนความยั่งยืน
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