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BANGKOK, THAILAND – Media OutReach Newswire – 13 July 2026 – The Department of Foreign Trade (DFT), Ministry of Commerce of Thailand, together with the Office of Small and Medium Enterprises Promotion (OSMEP), invites consumers in Guangzhou to experience the premium quality of Thai rice at “Thai Rice Roadshow: Think Rice Think Thailand – We Serve the Best Quality Rice to the World”. The event will take place from 17–19 July 2026 ,10:00 a.m.–10:00 p.m. at the outdoor plaza in front of Grandview Mall, Guangzhou, China.

The roadshow will bring together more than 28 Thai rice producers and rice product manufacturers to showcase and sell premium Thai rice and rice products, while raising awareness of Thai rice and promoting its consumption in the Chinese market.

Visitors will have the opportunity to discover the quality, diversity, and distinctive taste of Thai rice while meeting exhibitors from Thailand’s major rice-producing regions. Featured products include Thai Hom Mali Rice, White Rice, Thai Fragrant Rice, Glutinous Rice, and specialty varieties such as Riceberry Rice, Hom Nil Rice, and Sang yod Rice. The event will also feature the “Seven Stories of Thai Rice” exhibition, presenting the origins of Thai rice, traditional cultivation wisdom, unique characteristics, and nutritional value to help Chinese consumers gain a deeper understanding of Thailand’s rice heritage.

A major highlight of the event will be live cooking demonstrations by professional Thai chefs, with complimentary tastings of signature Thai rice dishes, including pineapple fried rice, lotus leaf rice, mango sticky rice, sticky rice with longan and goji berries, and banana sticky rice. Visitors can also purchase authentic Thai cuisine from Thai SELECT certified restaurants, a mark of authentic Thai ingredients and genuine Thai flavors.

Admission is free. Visitors are invited to explore, taste, and shop for premium Thai rice products throughout the three-day event.

To further promote Thai rice and encourage its consumption in Guangzhou, DFT will partner with three Thai SELECT restaurants—Mango Tree, Lian Restaurant, and Manmailai—to present the “Think Rice Think Thailand: Taste of Thai Cuisine” campaign from 18–24 July 2026. Customers ordering dishes from the Special Thai Rice Menu will be eligible for a lucky draw, with the grand prize of two round-trip air tickets between Guangzhou and Bangkok. Winners will also enjoy an exclusive Thai fine dining experience at Khao San Sek in Bangkok’s Song Wat district, created by Michelin-starred Chef Pichaya “Chef Pam” Soontornyanakij.

Hashtag: #DFT #OSMEP

The issuer is solely responsible for the content of this announcement.

香港 – Media OutReach Newswire – 2026年7月11日 – 由香港復康聯會及香港社會服務聯會合辦的第十一屆「香港展能節」，頒獎禮活動今日假啟德社區會堂圓滿舉行，逾400名嘉賓、參賽者及家屬出席活動，共同見證殘疾人士在技能比賽中的卓越成就。香港特別行政局政府勞工及福利局局長孫玉菡先生親臨主禮，並頒發獎項予各得獎者。

本屆「香港展能節」的各項比賽於5月順利完成，吸引約300名選手參與22個技能賽項，涵蓋資訊科技、創意設計、工藝及服務業等範疇，其中，創意攝影、英文文字處理、創意花藝及烹飪等項目最受歡迎。

參賽者表現亮麗，專業水準獲評判一致肯定，當中更有9個賽項（包括卡通人物設計、繪畫及廢物再造等）誕生了多於一名的一等獎得主。經過4天激烈競逐，大會合共頒發115個獎項，包括43個一等獎、55個二等獎及17個優異獎，參賽者充分展現專業實力與堅毅精神。

頒獎嘉賓陣容鼎盛，包括勞工及福利局局長孫玉菡先生、香港社會服務聯會行政總裁陳文宜議員、香港復康聯會主席張偉良先生、平等機會委員會主席林美秀女士、勞工及福利局康復專員姜梁詠怡女士、職業訓練局執行幹事唐智強先生，以及籌備委員會聯合主席許宗盛先生及譚永昌博士等。

勞工及福利局局長孫玉菡先生熱烈祝賀各得獎者。他表示今屆展能節成功凝聚約300名參賽者，他們用實際行動向社會證明，只要有適當的培訓和機會，殘疾人士同樣能夠發揮所長，在各行各業中大放異彩。他提到政府透過推行各項支援措施，包括向僱主提供聘用殘疾人士的在職培訓津貼、資助僱主為殘疾僱員購買輔助儀器及改裝工作間等，鼓勵更多企業為殘疾朋友提供平等的就業機會。此外，政府亦持續優化「創業展才能」計劃，鼓勵成立更多聘用殘疾人士的社企，並設立「愛心僱主」獎章，以表揚積極聘請殘疾人士的僱主。

第十一屆香港展能節籌委會聯合主席譚永昌博士表示：「四年一度的展能節是復康界的重要盛事，旨在提供一個專業平台，彰顯殘疾人士的卓越技能與才華。我們期盼透過這項活動，進一步推動社會大眾肯定殘疾人士的工作能力，促進平等參與，攜手實踐傷健共融。」

同為籌委會聯合主席的許宗盛先生表示：「展能節得以順利舉行，有賴勞工及福利局、各主辦與協辦機構、賽項統籌、評判、義工們的無私奉獻，以及各位親友與夥伴機構的鼎力支持。我謹向所有為本屆賽事付出努力的人員致以崇高謝意。」

部分賽項的優秀獲獎者將有機會參與大會安排的一系列專業培訓工作坊，以進一步提升技能。經過選拔後的精英，將於明年五月代表香港遠征芬蘭赫爾辛基，參與「第十一屆國際展能節」，與世界各地頂尖選手同場競技，爭取榮譽。自1985年起，香港代表隊在國際賽事中屢獲佳績，大會期望新一屆代表隊繼續在國際舞台上發光發亮。

Hashtag: #社聯

The issuer is solely responsible for the content of this announcement.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 11 July 2026 – As global urban challenges evolve, Vietnamese Developers offer valuable insights into alternative development models.

For much of the past century, urban development followed a relatively straightforward equation: build housing, expand infrastructure and accommodate population growth. This formula is now showing its limitations. As climate risk intensifies, biodiversity declines and cities compete not only for investment but also for talent, developers around the world are now forced to redefine the very nature and purpose of what they build.

From the Gulf to Singapore, and from Scandinavia to Southeast Asia, large-scale urban projects are evolving into integrated ecosystems where mobility, green infrastructure, education, healthcare, digital services and environmental restoration are planned together. The industry paradigm has shifted from constructing buildings to designing places capable of sustaining both economic growth and quality of life over generations.

Vinhomes has initiated a comprehensive repositioning to navigate this global transition.

Known as Vietnam’s largest residential developer, the company is increasingly recognized not merely as a builder of housing projects, but as a creator of large-scale lifestyle ecosystems, communities where urban planning, technology, ecology and public services are conceived as parts of the same system.

When Nature Becomes Urban Infrastructure

For decades, environmental considerations were often introduced after a city’s masterplan had already been completed.

The emerging model reverses that sequence. Across many of its recent developments, Vinhomes operates on the principle that natural systems should become the starting point of planning. Hydrology, coastal conditions, biodiversity and existing vegetation are treated as design inputs that shape the urban layout from the earliest stages.

This philosophy marks a notable departure from conventional large-scale development, particularly in rapidly urbanising markets where natural landscapes have frequently given way to intensive construction.

With more than 30 developments across Vietnam and a land bank equivalent to roughly two-thirds the size of Singapore, Vinhomes has the unusual opportunity to test this planning approach at a metropolitan scale.

Rather than replicating identical urban formulas, each project is designed around the ecological characteristics of its location.

The company maintains that the long-term success of a city should ultimately be measured not by how much has been built, but by whether natural ecosystems continue to thrive decades after residents have moved in. That perspective aligns with an increasingly influential school of urban planning in which green infrastructure is viewed as essential public infrastructure.

Factors Compelling Cities Toward Regeneration

Environmental, Social and Governance (ESG) frameworks have become standard across global investment. Urban planners, however, are beginning to question whether sustainability alone is sufficient.

Maintaining today’s environmental conditions may no longer be enough if tomorrow’s cities must also respond to rising temperatures, sea-level change and growing demographic pressures.

Vinhomes’ strategic response is crystallized in its ESG++, a framework that extends beyond conventional ESG principles by introducing two additional objectives: Regeneration and resilience.

The distinction is subtle but important.

Regeneration implies restoring ecological systems rather than simply reducing environmental impact. Resilience focuses on designing cities capable of adapting to changing climatic, technological and social conditions over many decades.

Projects such as Vinhomes Green Paradise Can Gio and Vinhomes Global Gates Ha Long are intended to demonstrate how these concepts can be incorporated into large-scale urban planning, combining renewable energy, smart infrastructure and ecological restoration within a single development model.

This shift highlights a growing global consensus: the success of next-generation cities will ultimately be measured by their ability to adapt to increasingly complex environmental challenges.

Vietnam’s Urban Story Is Becoming Part of a Global Conversation

For many international audiences, Vietnam remains associated primarily with its cultural heritage and natural landscapes. Urban development may become an equally important part of that story.

Rapid urbanisation, expanding infrastructure investment and a national commitment to achieve net-zero emissions by 2050 have created conditions in which entirely new urban models can be planned without many of the legacy constraints facing older cities.

This developmental opportunity is capturing increasing global interest.

Commenting on Vinhomes Green Paradise’s participation in the global 7 Wonders of Future Cities initiative, Jean-Paul de la Fuente, Director of the New7Wonders Organisation, described Vietnam as undergoing a “transformative step change” in its national identity and global positioning. He pointed to the country’s progress in reducing the carbon footprint of urban mobility as an example of coordinated action between government and the private sector that offers valuable insights extending beyond Southeast Asia.

For Vinhomes, participation in international platforms such as 7 Wonders of Future Cities is therefore less about showcasing a single project than about contributing to a broader discussion on how rapidly developing economies might approach urban growth differently. The company’s evolution mirrors a wider shift taking place across the global property sector.

Increasingly, the core value proposition for developers is no longer anchored in how many buildings they can deliver. Instead, it centers on whether they can create cities that remain economically competitive, environmentally resilient and socially relevant long after construction has ended.

Hashtag: #Vinhomes

https://vinhomes.vn/en

The issuer is solely responsible for the content of this announcement.

ĐẶC KHU HÀNH CHÍNH HỒNG KÔNG – Media OutReach Newswire – Ngày 13 tháng 7 năm 2026 – Đại học Trung văn Hồng Kông (Chinese University of Hong Kong – CUHK) đã tăng 14 bậc trên Bảng xếp hạng Đại học Thế giới Quacquarelli Symonds (QS) 2027 mới nhất, vươn lên vị trí thứ 18 thế giới, theo đó, lần đầu tiên góp mặt trong Top 20 trường đại học hàng đầu thế giới. Thành tựu này cho thấy nhà trường đã có sự cải thiện đáng kể ở nhiều tiêu chí quan trọng, bao gồm danh tiếng với nhà tuyển dụng, mạng lưới nghiên cứu quốc tế và tỷ lệ sinh viên quốc tế, đồng thời nhà trường vẫn duy trì được số điểm tuyệt đối ở tiêu chí tỷ lệ giảng viên quốc tế.

Chất lượng học thuật xuất sắc và tầm ảnh hưởng toàn cầu từ các hoạt động nghiên cứu củaCUHK

CUHK tiếp tục khẳng định chất lượng học thuật của mình trên Bảng xếp hạng các trường đại học tốt nhất toàn cầu 2026–2027 của U.S. News & World Report, với vị trí thứ 28 thế giới và thứ 5 tại châu Á, đồng thời tiếp tục là trường đại học hàng đầu tại Hồng Kông trong bốn năm liên tiếp. Trường có 15 ngành học nằm trong Top 50 thế giới, trong đó có 5 ngành thuộc Top 10, bao gồm Giáo dục và Nghiên cứu Giáo dục (hạng #1), Tiêu hóa và Gan mật (hạng #2), Khoa học Máy tính (hạng #7), Nghệ thuật và Nhân văn và Trí tuệ Nhân tạo (đồng hạng #9)

CUHK – Nơi biến những ý tưởng táo bạo trở thành những nghiên cứu có sức ảnh hưởng

CUHK là môi trường lý tưởng cho các nghiên cứu có tầm ảnh hưởng, với sự hỗ trợ của khoảng 300 viện và trung tâm nghiên cứu cùng bốn phòng thí nghiệm trọng điểm cấp quốc gia được Bộ Khoa học và Công nghệ Trung Quốc phê duyệt. Chia sẻ về môi trường học thuật tại CUHK, Zhamilya Zhirenova, nghiên cứu sinh Tiến sĩ ngành Khoa học Y sinh đến từ Kazakhstan, cho biết thời gian nghiên cứu tại Trung tâm Phục hồi Thần kinh – Cơ – Xương (Centre for Neuromusculoskeletal Restorative Medicine – CNRM), trung tâm nghiên cứu thuộc chương trình InnoHK do CUHK hợp tác thành lập với Karolinska Institutet của Thụy Điển, đã giúp cô mở rộng nền tảng kiến thức chuyên môn của mình.

Không giống mô hình nghiên cứu truyền thống vốn chủ yếu diễn ra trong phòng thí nghiệm của trường đại học, Zhamilya có cơ hội tích lũy vốn kinh nghiệm phong phú tại Hong Kong Science Park, môi trường nghiên cứu năng động mang đậm tính thực tiễn của doanh nghiệp công nghệ sinh học thực tế. Cô chia sẻ: “Nơi đây giống một công ty công nghiệp hơn, và tôi đã có những trải nghiệm thực sự vô giá.” Đối với những nhà nghiên cứu mong muốn phát triển sự nghiệp ngoài lĩnh vực học thuật, việc sớm được tiếp cận với môi trường làm việc và yêu cầu của ngành công nghệ sinh học mang lại lợi thế đáng kể.

Ươm mầm thế hệ nhà khoa học tiên phong của tương lai

Đội ngũ học giả của CUHK quy tụ nhiều chuyên gia nổi tiếng thế giới với những đóng góp mang tính đột phá trong các lĩnh vực nghiên cứu. Họ đóng vai trò cố vấn cho thế hệ các nhà nghiên cứu trẻ, góp phần xây dựng một môi trường học thuật năng động, khuyến khích tư duy đổi mới và sáng tạo

Tại Trung tâm Novostics (Centre for Novostics), một trung tâm nghiên cứu thuộc chương trình InnoHK chuyên phát triển công nghệ chẩn đoán phân tử, Yasine Malki, nghiên cứu sinh Tiến sĩ ngành Hóa bệnh học đến từ Hồng Kông, cho biết một trong những điểm nổi bật nhất trong quá trình học tập tại CUHK chính là sự hướng dẫn tận tình của các giáo sư.

Dưới sự hướng dẫn của Giáo sư Dennis Lo, Phó Hiệu trưởng kiêm Chủ tịch CUHK và là một trong những nhà tiên phong trong lĩnh vực chẩn đoán phân tử, Yasine có cơ hội hợp tác với những chuyên gia về công nghệ phân tử, tin sinh học và các bác sĩ – nhà khoa học, khắc họa rõ nét cách tiếp cận năng động, liên ngành của CUHK trong nghiên cứu khoa học y sinh

Thông qua những kết quả nổi bật trên các bảng xếp hạng quốc tế mới nhất, CUHK tiếp tục khẳng định tầm ảnh hưởng của các hoạt động nghiên cứu và học thuật của mình. Nhằm thu hút tài năng nghiên cứu xuất sắc trên toàn cầu, trường cung cấp nhiều chương trình hỗ trợ tài chính hấp dẫn, tiêu biểu là Chương trình Học bổng Tiến sĩ Hồng Kông (Hong Kong PhD Fellowship Scheme – HKPFS) dành cho khóa tuyển sinh 2027–2028, tài trợ hơn 1,81 triệu đô la Hồng Kông (tương đương khoảng 232.420 đô la Mỹ) cho mỗi nghiên cứu sinh đủ điều kiện. Thời gian nhận hồ sơ bắt đầu từ ngày 1 tháng 9 năm 2026.

Hashtag: #CUHK

The issuer is solely responsible for the content of this announcement.

Giới thiệu về CUHK

Được thành lập vào năm 1963, Đại học Trung văn Hồng Kông (The Chinese University of Hong Kong – CUHK) là trường đại học nghiên cứu tổng hợp hàng đầu với danh tiếng và thứ hạng thuộc nhóm dẫn đầu thế giới.

Tọa lạc tại trung tâm châu Á, CUHK lấy việc kết hợp hài hòa giữa truyền thống và hiện đại, cũng như gắn kết Trung Quốc với phương Tây làm tầm nhìn và sứ mệnh của mình. Trường có 8 khoa, bao gồm: Khoa Nghệ thuật, Khoa Quản trị Kinh doanh, Khoa Giáo dục, Khoa Kỹ thuật, Khoa Luật, Khoa Y, Khoa Khoa học và Khoa Khoa học Xã hội. Cùng với Trường Sau đại học, CUHK hiện cung cấp hơn 300 chương trình đào tạo bậc đại học và sau đại học. Tất cả các khoa đều tích cực thúc đẩy hoạt động nghiên cứu trên nhiều lĩnh vực, với mạng lưới các viện và trung tâm nghiên cứu chuyên nghiên cứu liên ngành chất lượng hàng đầu.

香港 – Media OutReach Newswire – 2026年7月13日 – 香港中文大學（中大）在最新公布2027年的 《QS 世界大學學科排名》中表現卓越，躍升14位至全球第18名，首次躋身全球20強；同時更在多項關鍵指標上均顯著提升，包括僱主聲譽、國際研究網絡及國際學生比例，而國際教員比例一項更繼續穩奪滿分。

與此同時，中大在《美國新聞與世界報道》2026 至 2027 年全球最佳大學排名中亦名列全球第 28 位、亞洲第 5 位，連續第四年穩居全港之冠。大學共有15個學科躋身全球前50名，其中五個學科位列前10名，包括教育與教育研究（第1名）、腸胃及肝臟科（第2名）、計算機科學（第7名），以及藝術與人文學科與及人工智能（均列第9名）。

香港中文大學︰讓創新理念轉化為具影響力的研究成果

中大致力為研究計劃提供卓越的發展環境，校內設有約300個研究院及中心，以及4個經中國科學技術部核准下成立的全國重點實驗室。來自哈薩克的生物醫學博士生 Zhamilya Zhirenova 表示，她透過參與由中大與瑞典卡羅林斯卡學院（Karolinska Institutet）共同成立的 InnoHK 研究中心——神經肌肉骨骼再生醫學中心（CNRM）的研究，深化專業知識；並於香港科學園與業界高度接軌的科研環境中累積豐富實戰經驗：「這裡感覺更像一間生物科技公司，經驗非常珍貴」。對有志拓展學術界以外發展路向的研究人員而言，及早了解產業的運作節奏與專業要求，無疑是一種獨特優勢。

培育下一代科學創新者

中大學者享譽全球，更在各自研究領域屢創突破。他們不僅在學術前沿開創突破，更積極培育新一代研究人才，引領研究生拓展學術視野，孕育創新科研成果。來自香港的化學病理學博士生 Yasine Malki目前正在InnoHK 研究中心的創新診斷科技中心（Centre for Novostics）進行研究。在中大校長兼分子診斷學先驅盧煜明教授的指導下，Yasine 與分子技術、生物資訊學及臨床醫學等不同領域的專家緊密合作，充分體現中大跨學科科研的獨特優勢。

為吸納全球頂尖人才，大學為學生提供豐厚的資助與獎學金支援。以 2027/28 年度香港博士研究生獎學金計劃（HKPFS）為例，得獎者可獲逾 181 萬港元（約 232,420 美元）的獎學金及研究資助。新一輪申請將於 2026 年 9 月 1 日開始接受報名。

Hashtag: #香港中文大學

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關於香港中文大學

香港中文大學（中大）成立於1963年，為一所享譽國際的研究型綜合大學，在世界大學中名列前茅。中大位處於亞洲的中心地帶，一直秉持「結合傳統與現代，融會中國與西方」之使命。大學設有八個學院，包括文學院、工商管理學院、教育學院、工程學院、法律學院、醫學院、理學院及社會科學院，連同研究院，共開設超過300個本科及研究生課程。中大各學院積極參與廣泛的研究領域，設有多個研究所及研究中心，於優質的跨學科研究中各有專精。

HONG KONG SAR – Media OutReach Newswire – 13 July 2026 – The Chinese University of Hong Kong (CUHK) has climbed 14 places in the latest Quacquarelli Symonds (QS) World University Rankings 2027 to rank 18th globally, entering the global top 20 for the first time. This milestone reflects significant improvements across key indicators, including employer reputation, international research network, and international student ratio, while retaining a full score in international faculty ratio.

CUHK’s Academic Excellence and Global Research Impact

CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).

CUHK: Where Bold Ideas Become Impactful Research

CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.

Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.

Nurturing the Next Generation of Scientific Innovators

Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.

At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.

Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.

Hashtag: #CUHK

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About CUHK

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.

沉浸式體驗帶動商品收藏熱潮　延伸奇妙回憶

香港 – Media OutReach Newswire – 2026年7月11日 – 隨著體驗式旅遊興起，賓客更加重視旅程中的參與和沉浸式體驗。香港迪士尼樂園度假區（香港迪士尼）近年持續透過創新的互動體驗及特色商品，將零售融入樂園故事之中，與賓客建立更深層次的情感連結，讓商品不只是紀念品，更成為旅程體驗的一部分。

今年4月於灰熊山谷推出的「鋼牙奇奇與大鼻帝帝幸運淘金桶」互動體驗，直至6月底參與次數已突破30,000次，成為園內人氣項目之一。活動結合角色故事、現場互動及驚喜元素，深受賓客歡迎，並進一步帶動園區氣氛。

香港迪士尼樂園度假區商品總監顧正偉表示：「現今賓客不只購物商品，而是在尋找能夠代表旅程故事的紀念品。我們希望透過不同互動體驗，讓商品成為樂園體驗的延伸。無論是一個毛公仔、一枚徽章，或是一件飾物，其價值不只在於商品本身，更在於它所承載的獨特回憶。」

這種以故事與互動體驗為核心的策略已融入不同園內體驗。例如，美國小鎮大街期間限定的Pixar爆谷快閃店，讓賓客從大型爆谷桶造型裝置中親手夾出「爆谷」，並即場與演藝人員揭曉隱藏其中的Pixar好友毛公仔，增加互動感；而位於奇妙夢想城堡旁的白雪公主許願洞推出全新「夢想之鎖」體驗，讓賓客透過儀式感滿載的體驗留下專屬紀念。

迪士尼經典徽章交換文化延續旅程體驗

迪士尼經典的徽章交換文化多年來一直是賓客探索樂園及與他人交流的重要體驗。今年6月開業的「大街精品店」特設多個徽章展示區，為這項傳統注入新活力。賓客除了可與演藝人員交換徽章，亦可與其他收藏愛好者交流分享，在尋找心儀款式的過程中發掘驚喜。每枚徽章不僅是收藏品，更承載獨特回憶，讓收藏成為旅程的延伸。

20周年限定商品售逾356萬件 Pixar及Marvel新項目接力登場

香港迪士尼20周年慶祝活動於6月圓滿結束，吸引大量本地及海外旅客到訪，並帶動商品銷售持續增長。自去年6月底至今，樂園累計售出超過350萬件20周年限定商品，當中「SouvenEARS」系列銷量達約60萬件；而以遊樂設施及園區元素為主題的盲盒系列，亦於2025財政年度錄得逾50萬件銷量，反映具故事元素及收藏價值的商品持續受到賓客歡迎。

來年，香港迪士尼將繼續豐富度假區內體驗內容，全新的 Pixar 主題及 Marvel 主題體驗將陸續登場，進一步擴展娛樂及零售體驗。透過持續創新，香港迪士尼致力回應賓客對深度體驗的需求，提升對本地、內地及國際旅客的吸引力，鞏固其作為區內旅遊地標的領導地位。

Hashtag: #香港迪士尼

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Immersive experiences fuel collectible merchandise craze and extend magical memories

HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.

Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.

David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’

David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center

This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.

Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit

Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.

More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up

New Pixar and Marvel Experiences on the Way

Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.

Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.

Hashtag: #HongKongDisneylandResort

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