Thursday, 6 August 2026 Stay informed. No noise.

「全球人才高峰会周」 3月18日至19日重临香港 诺贝尔奖得主、北京大学校长及商汤联合创始人领衔参与

聚焦人工智能(AI)时代的人才生态发展 巩固香港为亚洲第一国际人才枢纽

香港 – Media OutReach Newswire – 2026年3月4日 – 香港特别行政区政府劳工及福利局与香港人才服务办公室(香港人才办),将于3月中旬盛大举办「全球人才高峰会周」(高峰会周),聚焦教育、科技与人才一体化发展,通过国际论坛、大型博览会及多元交流活动,促进区域人才交流,探索未来人才趋势。

[ 香港人才服务办公室(香港人才办)3月2日公布「全球人才高峰会周」活动安排,包括「国际人才论坛」、「机遇汇人才博览展」及九项卫星活动的亮点,于3月17日至29日期间举行。图示(左起)DayOne数据中心有限公司服务交付总监周锡晨、劳工及福利局局长孙玉菡、香港人才办总监陈海劲、安永咨询服务有限公司合伙人郑添之出席新闻发布会。
[ 香港人才服务办公室(香港人才办)3月2日公布「全球人才高峰会周」活动安排,包括「国际人才论坛」、「机遇汇人才博览展」及九项卫星活动的亮点,于3月17日至29日期间举行。图示(左起)DayOne数据中心有限公司服务交付总监周锡晨、劳工及福利局局长孙玉菡、香港人才办总监陈海劲、安永咨询服务有限公司合伙人郑添之出席新闻发布会。

在2024年首届活动圆满举办的基础上,本届高峰会周分为三大环节:3月18日及19日的「国际人才论坛」和「机遇汇人才博览展」,以及3月17日至29日期间携手合作伙伴举办的九个卫星活动,全方位构建国际人才交流平台,进一步彰显香港作为国际人才枢纽及国家人才门户的双重角色。

香港在瑞士洛桑国际管理发展学院的《2025年世界人才排名》中跃升为亚洲第一,创下历来最高排名。香港特区政府劳工及福利局局长孙玉菡表示:「正值全球人才生态快速转型的关键时刻,高峰会周旨在探讨人才发展、政策与机遇的新思路,配合国家发展,打造香港成为国际高端人才集聚高地。

香港人才办总监陈海劲期望通过这个国际人才盛事,推动跨地域、跨领域的人才合作,与各方携手提供交流平台,协助全球人才在香港把握机遇,了解职业发展渠道,前瞻人才生态的未来发展。

国际人才论坛 | 3月1819日

论坛以「汇聚全球智慧」为主题,云集海内外政商学界顶尖领袖。

首日邀请2010年诺贝尔经济学奖得主皮萨里德斯教授(Christopher Pissarides)发表主题演讲,并由香港赛马会行政总裁应家柏及麦肯锡大中华区主席倪以理分享新时代的人才生态,随后设有三场专题讨论,围绕高峰会周三大核心议题:

  • 教育— —「引领未来:教育转型与人才培养的战略前瞻」,探讨如何通过跨地域及与产业合作推动创新,培育未来人才。讲者包括北京大学校长龚旗煌教授、香港科技大学校长叶玉如教授、牛津大学高等教育学教授(荣休)马金森(Simon Marginson)教授、昆山杜克大学美方校长及常务副校长奎尔奇(John Quelch)教授,以及香港大学经管学院经济学教授兼副院长邓希炜教授。
  • 科技— —「科技赋能:塑造创新导向的人才策略」,探讨人工智能时代的创新科技如何助力人才招揽和培育。讲者包括蚂蚁国际大中华区总经理李咏诗、商汤集团联合创始人及首席科学家林达华博士、安拟集团联合创办人兼主席及Outblaze创办人兼首席执行官萧逸,以及KESK创始人兼首席执行官阿卜杜拉赫曼(Basima Abdulrahman)。
  • 人才— —「在变化中领先:技能发展与人才续航」,探讨人工智能及数码科技如何影响人才发展策略。讲者包括CFA协会全球合作伙伴关系及客户解决方案董事总经理穆迪(Paul Moody)、SEEK集团执行官(人工智能)威特(Grant Wright)、领英亚太区人才与学习解决方案副总裁阿南德(Ruchee Anand),以及DFI零售集团首席人力资源与文化官徐敬慧。

次日上午设有专题讨论和卫星活动合作伙伴专场,下午举行「共建国家高水平人才高地交流会」闭门会议,邀请内地城市及澳门特别行政区政府代表出席,促进知识交流、合作与高端人才网络发展。

论坛只限受邀嘉宾出席,香港人才办将安排网上全球同步直播。

完整讲者阵容及议程详情,请浏览:gts.hkengage.gov.hk/zh-CN/speaker-list

机遇汇人才博览展 | 3月18日及19日

博览展汇聚约70家大型企业、教育与科技相关机构及政府部门,为参加者提供最新行业信息及多元化支援服务,展示粤港澳大湾区的无限机遇。博览展设有多个主题展区,让参加者与跨国企业、服务供应商直接交流。活动免费入场,现已开放预先登记。

九项卫星活动 | 3月1729日(2026年新增)

本届首次将活动延伸为约一周的系列活动,香港人才办联同合作伙伴共同举办九大卫星活动,包括区域会议、招聘会及企业颁奖典礼等,提供一站式信息与人脉交流平台。期间,香港人才办将与国际青年商会签署合作协议,深化国际推广合作。

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Hashtag: #GlobalTalentSummit #香港人才

The issuer is solely responsible for the content of this announcement.

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Geopolitical instability and interconnected risks raise fears of Black Swan scenarios

  • Around 50% of companies see supply chain paralysis and a global internet outage as the two most plausible Black Swan scenarios in the next five years.
  • Geopolitical noise around the globe masks risks from high-impact climate, health, and future technology risks.
  • Different risk perceptions between multinational enterprises and small and medium-sized businesses.

SINGAPORE – Media OutReach Newswire – 4 March 2026 – Despite seeming predictable in hindsight, Black Swans are unexpected or unforeseen events that are highly disruptive and economically damaging. Examples include the 9/11 attacks of 2001 in the US, the 2008 global financial crisis, and the Covid-19 pandemic. Allianz Research estimates cumulative global GDP losses from the pandemic between 2020 and 2023 to be in the region of US$12trn.In addition to the huge financial and business costs, such events typically have long-lasting implications, resulting in geopolitical and societal shifts that continue many years after the initial event. According to new Allianz Risk Barometer analysis, more than half of the 3,000+ respondents (51%) identify a global supply chain paralysis due to a geopolitical conflict as the most plausible Black Swan scenario globally which could impact their company in the next five years. Fear of a global internet outage ranks second (47%) which reflects the increasing awareness of cyber and artificial intelligence (AI) risks among business leaders.

Respondents in Asia Pacific also identified a global supply chain paralysis and global internet outage as the two most plausible Black Swan scenarios; the former is ranked first in China and Hong Kong, Singapore, and South Korea, while the latter is ranked first in Australia, India, Japan, Malaysia, and Thailand.

Allianz Commercial CEO Thomas Lillelund comments: “Although Black Swan events are not seen to be immediately likely, these rare, high-impact scenarios are perceived as increasingly plausible and should be considered by executive boards given their potential consequences. Growing interconnectivity across both physical and digital supply chains means disruptions now cascade much faster and can turn into major losses. In today’s fragmented geopolitical environment, companies must double down on resilience and integrated risk management to ride out the next perfect storm.”

Geopolitics is a key driver for Black Swans
Given the current geopolitical environment, it is no surprise that supply chain paralysis resulting from a geopolitical conflict is regarded as the most plausible Black Swan scenario. The threats of tariffs, trade wars and protectionism, as well as disruption to supply chains and shipping caused by regional conflicts in the Middle East and Russia / Ukraine are at the top of every board agenda. Allianz Research estimates that cumulative GDP losses over a two-year horizon triggered by a global supply chain disruption on the scale of the war in Ukraine could total US$1.5trn. In fact, political-related risks stand out as a leading potential trigger for Black Swan events, according to respondents. Mass social unrest and political instability is regarded as the fourth most plausible scenario globally (29%) and is a top three risk in the Americas (31%) and Africa and the Middle East (41%) regions, as well as in France (42%), for example. A sudden collapse of a major financial institution or a sovereign debt crisis, leading to a global liquidity crisis and severe market volatility ranks third (30%).

Interconnectivity and interdependency of both physical and digital supply chains are potentially increasing vulnerability at a time of geopolitical uncertainty, rapid advances in technology, and climate change. Businesses and global supply chains are also more vulnerable to Black Swan events due to growing concentrations of economic activity reliant on a limited number of critical suppliers and products in areas like AI and digital services, semiconductors, rare earth processors and transition technologies.

Company size influences risk perception
Global supply chain paralysis due to a geopolitical conflict halting the movement of goods and raw materials ranks top for both large (>US$500mn annual revenue, 55% of responses) and mid-sized companies (US$100mn+ to US$500mn, 52%). In contrast, smaller companies (<USS$100mn) are most concerned about the impact of a global internet outage (45%), which is the #2 scenario for larger and mid-sized businesses. The third most plausible Black Swan for mid-sized and smaller companies is the sudden collapse of a major financial institution, while larger companies are more concerned about the risk of simultaneous climate disaster and energy grid failure, such as a heatwave triggering wildfires and widespread blackouts. Multinational enterprises have the advantages of bigger budgets and more diversified portfolios and therefore feel they are better prepared to mitigate the risks of an event such as a major internet outage than their smaller and medium-sized counterparts.

Awareness of Black Swans and the need to build resilience has increased in recent years, but businesses can never fully prepare for rare high impact events such as a global outage or an unforeseen climate-related catastrophe. Building organizational agility, fostering a risk-aware culture and developing scalable response plans for a range of scenarios remain the most practical steps to best prepare for Black Swan events. Insurers can play a critical role in helping businesses strengthen their resilience in areas such as cyber risk and support more informed decisions when assessing and selecting critical suppliers,” says Michael Bruch, Global Head of Risk Consulting Advisory Services, Allianz Commercial.

Hashtag: #AllianzCommercial


The issuer is solely responsible for the content of this announcement.

About Allianz Commercial

Allianz Commercial is the center of expertise and global line of Allianz Group for insuring mid-sized businesses, large enterprises and specialist risks. Among our customers are the world’s largest consumer brands, financial institutions and industry players, the global aviation and shipping industry as well as family-owned and medium enterprises which are the backbone of the economy. We also cover unique risks such as offshore wind parks, infrastructure projects or film productions. Powered by the employees, , and network of the world’s #1 insurance brand, we work together to help our customers prepare for what’s ahead: They trust us in providing a wide range of traditional and risk transfer solutions, outstanding and services as well as seamless handling. Allianz Commercial brings together the large corporate insurance business of Allianz Global Corporate & Specialty (AGCS) and the commercial insurance business of national Allianz Property & Casualty entities serving mid-sized companies. We are present in over 200 countries and territories either through our own teams or the Allianz Group network and partners. In 2024, the integrated business of Allianz Commercial generated around €18 billion in gross premium globally.

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Celebrate Wealth, Fortune, and Prosperity at “Chap Goh Mei Festival” at The Mines Shopping Mall

SELANGOR, MALAYSIA – Media OutReach Newswire – 4 March 2026 – In celebration of Chap Goh Mei, The Mines Shopping Mall Seri Kembangan invites families and friends to their Chap Goh Mei Festival. From 6 – 8 March, 4pm – 11pm daily, the festival brings together culture, entertainment, and tradition, all set against the lively buzz of the Foodie Tour pop-up experience. Brimming with cultural performances, celebrity appearances, and thrilling rewards for visitors of all ages, the three vibrant days of festivities promises a spectacular end to the Chinese New Year season.

The main festivities begin on Saturday, 7 March, with a beloved Mandarin Orange Tossing, the timeless tradition where singles toss mandarin oranges in hopes of finding live and meaningful connections in the New Year. Adding to the excitement is the Grand Lucky Draw featuring special prizes from renowned jewellery brand, ‘Poh Kong’. For fans of DISSY, the popular Malaysian Chinese Youtube personalities will be present for a meet and greet to kick off the event. Saturday’s celebration continues to be enriched by captivating cultural performances, inviting great prosperity and fortune for all who attend. Visitors are encouraged to bring along their families to enjoy the joyous Lion Dances, Choi San Appearances, and graceful Fan Dance Performances.

On Sunday, 8 March, the festival’s main highlights include family-friendly activities and a grand finale celebration. The Kids Talent Competition will showcase young performers taking centre stage to showcase their creativity and confidence. The celebration will culminate in a spectacular Firework Show accompanied by Yee Sang Sessions for a final welcome to the New Year. The evening will also feature an energetic Chinese New Year songs and dance mashup performances, bringing the festivities to an exhilirating close.

Throughout all three days, from 6 to 8 March, guests can enjoy a wide range of engaging activities. Families can participate in free kids’ workshops, while roaming entertainment such as the Mixue Snow Kings Walkabout, adding an element of surprise and delight. Couples and singles can explore the Love Matching Session on Saturday and Sunday, while the Blessing Wall offers visitors a chance to pen their wishes for the year ahead. The Giant Inflatable Choi San Photo Corner provides the perfect festive backdrop for memorable snapshots, and food lovers can indulge in a variety of delicious offerings at the lively Foodie Tour Market.

The Chap Goh Mei Festival at The Mines promises a meaningful and joyful gathering that honours tradition while creating new memories. By bringing together cultural heritage, community engagement and exciting rewards, the event offers a vibrant finale to the Lunar New Year celebrations.

For more information, visit The Mines Shopping Mall’s website at https://the-mines.com.my or find real-time updates at The Mines Shopping Mall’s Facebook Page facebook.com/theminescapitaland


Hashtag: #MonkiiGlobalHoldings

The issuer is solely responsible for the content of this announcement.

About Monkii Global Holdings Sdn. Bhd.

With decades of expertise, Monkii Global Holding (MGH) has become the leading provider of Event Management and Production services in KL and Malaysia. From corporate conferences to product launches and grand galas, we combine creativity, precision, and attention to detail to ensure every event is flawlessly executed. Our team tailors each project to reflect your brand’s vision, making every occasion meaningful and impactful.

About The Mines Shopping Mall (www.the-mines.com.my)

Strategically located at the south of the federal district of Kuala Lumpur in Seri Kembangan town centre, The Mines is a suburban family mall that offers lifestyle shopping experience for the community in the southern region of Selangor. Well-known for its Venetian-like internal water canal, The Mines offers a wide variety of retail, food and beverage, homewares and family edutainment options.

About Foodie Tour

Foodie Tour is a pop-up experience focusing on food events, providing a platform for businesses and entrepreneurs to showcase their talents. The pop-up’s main philosophy is that food is not just a sensory experience, but also a transmission of culture and emotion. With Foodie Tour Pop-ups, every day is full of surprises.

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Festival Chap Goh Mei di The Mines: Raikan Kemakmuran, Tuah dan Kegembiraan Bersama Keluarga

SELANGOR, MALAYSIA – Media OutReach Newswire – 4 Mac 2026 – Sempena sambutan Chap Goh Mei, The Mines Shopping Mall Seri Kembangan menjemput keluarga dan rakan-rakan untuk bersama-sama memeriahkan Festival Chap Goh Mei. Dari 6 hingga 8 Mac, jam 4 petang hingga 11 malam setiap hari, festival ini menghimpunkan budaya, hiburan dan tradisi dalam suasana meriah bersempena pengalaman pop-up Foodie Tour. Dipenuhi dengan persembahan kebudayaan, kemunculan selebriti serta ganjaran menarik untuk pengunjung dari pelbagai peringkat usia, tiga hari sambutan yang penuh warna-warni ini menjanjikan penutup yang gemilang bagi musim Tahun Baharu Cina.

Kemuncak perayaan bermula pada Sabtu, 7 Mac, dengan acara tradisi yang dinanti-nantikan iaitu Acara Baling Limau Mandarin (抛柑捞姻缘), satu adat turun-temurun yang melibatkan individu bujang membaling limau mandarin sebagai simbolik harapan untuk menemukan jodoh yang bermakna pada tahun baharu. Menambahkan lagi keterujaan adalah “Lucky Draw” 幸运抽奖 yang menawarkan hadiah istimewa daripada jenama barang kemas terkenal, Poh Kong. Bagi peminat DISSY, personaliti YouTube Cina Malaysia yang popular ini akan hadir untuk sesi bertemu dan beramah mesra bagi memulakan acara. Sambutan pada hari Sabtu turut diserikan dengan persembahan kebudayaan yang memukau, membawa limpahan rezeki dan tuah kepada semua yang hadir. Pengunjung digalakkan membawa keluarga untuk menikmati persembahan Tarian Singa 舞狮 yang meriah, kemunculan Dewa Kekayaan 财神爷 serta persembahan Tarian Kipas 扇子舞表演 yang penuh anggun.

Pada hari Ahad, 8 Mac, tarikan utama festival merangkumi aktiviti mesra keluarga serta sambutan kemuncak yang penuh gemilang. Pertandingan Bakat Kanak-Kanak 儿童才艺比赛 akan menampilkan bakat-bakat muda di pentas utama bagi memperlihatkan kreativiti dan keyakinan diri mereka. Sambutan akan mencapai kemuncaknya dengan pertunjukan bunga api 烟花表演 yang menakjubkan, diiringi Sesi Yee Sang 捞生活动 sebagai simbolik sambutan terakhir Tahun Baharu. Tambahan pula, persembahan gabungan lagu dan tarian Tahun Baharu Cina 新年歌曲舞蹈串烧 yang penuh bertenaga akan menutup tirai perayaan dengan penuh semangat.

Sepanjang tiga hari dari 6 hingga 8 Mac, para pengunjung boleh menikmati pelbagai aktiviti menarik. Keluarga boleh menyertai bengkel kanak-kanak percuma, manakala hiburan bergerak seperti “Mixue Snow Kings Walkabout” menambahkan elemen kejutan dan keceriaan. Pasangan dan individu bujang boleh menyertai Sesi Padanan Cinta pada Sabtu dan Ahad, manakala Dinding Berkat “福” memberi peluang kepada pengunjung untuk menulis harapan bagi tahun yang mendatang. Kembung Gergasi Dewa Kekayaan menyediakan latar belakang perayaan yang sempurna untuk rakaman kenangan, dan para pencinta makanan boleh menikmati pelbagai hidangan lazat di Foodie Tour Market yang meriah.

Festival Chap Goh Mei di The Mines menjanjikan perhimpunan yang bermakna dan penuh kegembiraan, menghormati tradisi sambil mencipta kenangan baharu. Dengan menggabungkan warisan budaya, penglibatan komuniti serta ganjaran menarik, acara ini menawarkan penutup yang meriah bagi sambutan Tahun Baharu Cina.

Untuk maklumat lanjut, layari laman web The Mines Shopping Mall di https://the-mines.com.my atau ikuti perkembangan terkini di Facebook The Mines Shopping Mall di facebook.com/theminescapitaland

Hashtag: #MonkiiGlobalHoldings

The issuer is solely responsible for the content of this announcement.

Tentang Monkii Global Holdings Sdn. Bhd.

Dengan pengalaman berdekad-dekad, Monkii Global Holding (MGH) telah menjadi peneraju dalam perkhidmatan Pengurusan dan Produksi Acara di KL dan Malaysia. Daripada persidangan korporat hingga pelancaran produk dan majlis gala, kami menggabungkan kreativiti, ketepatan dan perhatian terhadap perincian bagi memastikan setiap acara dilaksanakan dengan sempurna. Pasukan kami menyesuaikan setiap projek mengikut visi jenama anda, menjadikan setiap acara bermakna dan memberi impak.

Tentang The Mines Shopping Mall (www.the-mines.com.my)

Terletak di lokasi strategik di selatan Wilayah Persekutuan Kuala Lumpur di pusat bandar Seri Kembangan, The Mines merupakan pusat beli-belah keluarga di pinggir bandar yang menawarkan pengalaman membeli-belah gaya hidup kepada komuniti di Selangor Selatan. Terkenal dengan terusan air dalaman berkonsepkan Venetian, The Mines menawarkan pelbagai pilihan runcit, makanan dan minuman, kelengkapan rumah serta hiburan pendidikan keluarga.

Tentang Foodie Tour

Foodie Tour ialah pengalaman pop-up yang memberi tumpuan kepada acara makanan, menyediakan platform untuk perniagaan dan usahawan mempamerkan bakat mereka. Falsafah utama pop-up ini adalah bahawa makanan bukan sekadar pengalaman deria, tetapi juga medium penyampaian budaya dan emosi. Dengan Foodie Tour Pop-ups, setiap hari dipenuhi kejutan.

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于 The Mines 购物中心欢庆”元宵节嘉年华”,共庆财富、好运与繁荣

雪兰莪,马来西亚 – Media OutReach Newswire – 2026年3月4日 – 为欢庆元宵佳节,The Mines Shopping Mall Seri Kembangan 诚邀家人与朋友一同参与元宵节嘉年华。活动将于3月6日至8日,每日下午4时至晚上11时举行。此次庆典融合文化、娱乐与传统元素,并结合热闹非凡的 Foodie Tour 快闪美食体验。三天精彩纷呈的节庆活动涵盖文化表演、名人亮相以及丰富奖赏,适合各年龄层参与,为农历新年画下璀璨圆满的句点。

主要庆典活动将于3月7日(星期六)隆重展开,备受喜爱的“抛柑捞姻缘”将成为当天焦点。这项历久弥新的传统习俗,让单身男女在新的一年抛出柑橘,寓意觅得真挚而美好的缘分。为活动增添更多惊喜的是“幸运抽奖”,并设有知名珠宝品牌 Poh Kong 赞助的特别奖品。深受欢迎的马来西亚华人 YouTube 组合 DISSY 也将亲临现场,与粉丝近距离见面互动,为活动揭开序幕。当天的庆祝活动还将呈献一系列精彩纷呈的文化表演,为所有到场者送上满满的福气与财运。主办方诚邀大众携家带眷,一同欣赏热闹喜庆的舞狮表演、财神爷亮相以及优雅动人的扇子舞表演。

3月8日(星期日)的活动亮点则以家庭同乐与压轴庆典为主。“儿童才艺比赛”将让小小表演者登上舞台,展现创意与自信。庆典高潮为璀璨夺目的烟花表演,并配合“捞生”活动,为新的一年献上最后祝福。当晚亦将呈献活力四射的新年歌曲舞蹈串烧表演,为三天庆典画下精彩句点。

从3月6日至8日的三天活动期间,访客可参与多项丰富有趣的节目。家庭可参加免费儿童工作坊,而流动娱乐节目如蜜雪冰城雪王巡游,也将为现场增添惊喜与欢乐。情侣与单身人士可于周六及周日参与“爱心配对”活动;“福”字祝福墙则让大众写下对新一年的美好愿望。巨型充气财神爷拍照区是拍摄节庆照片的绝佳背景,而美食爱好者亦可在热闹的 Foodie Tour 市集品尝各式各样的美味佳肴。

The Mines 元宵节嘉年华承诺为大众带来一场既有意义又充满欢乐的团聚盛会,在传承传统文化的同时创造全新美好回忆。通过结合文化遗产、社区互动及丰富奖赏,此活动为农历新年庆典献上一个热闹圆满的终章。

欲知更多详情,请浏览 The Mines Shopping Mall 官方网站:https://the-mines.com.my 或关注 The Mines Shopping Mall 官方 Facebook 专页获取最新动态:facebook.com/theminescapitaland


Hashtag: #MonkiiGlobalHoldings

The issuer is solely responsible for the content of this announcement.

关于 Monkii Global Holdings Sdn. Bhd.

凭借数十年的专业经验,Monkii Global Holding(MGH)已成为吉隆坡及马来西亚领先的活动管理与制作服务供应商。从企业会议到产品发布会及大型晚宴,我们结合创意、精准与细致执行,确保每一场活动圆满成功。我们的团队根据客户品牌愿景量身打造每个项目,让每一次活动都意义非凡、影响深远。

关于 The Mines Shopping Mall (www.the-mines.com.my)

The Mines 坐落于吉隆坡联邦直辖区南部、史里肯邦安市中心,是一座为雪兰莪南部社区打造的郊区家庭式购物中心,提供一站式生活购物体验。以仿威尼斯风格的室内水道闻名,The Mines 汇集多元零售商店、餐饮选择、家居用品以及亲子教育娱乐设施,满足全家人的需求。

关于 Foodie Tour

Foodie Tour 是专注于美食活动的快闪体验平台,为企业与创业者提供展示才华的舞台。其核心理念是:美食不仅是味觉享受,更是文化与情感的传递。通过 Foodie Tour 快闪活动,每一天都充满惊喜。

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Shopee Bazar Hebat Raya Cerminkan Trend Pembelian Berasaskan Kandungan

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 Mac 2026 – Sepanjang tempoh jualan utama, rakyat Malaysia semakin memilih pendekatan pembelian berasaskan kandungan untuk meneroka produk dan mendapatkan tawaran terbaik. Ketika kempen Raya Bersama Shopee 2025, pengguna mengikuti Shopee Live bagi menyaksikan demonstrasi secara langsung serta pelancaran eksklusif, yang menjana lebih 1 bilion tontonan dan mendorong lebih 132 bilion item terjual menerusi livestream. Pada masa sama, lebih 67 bilion baucar telah ditebus apabila isi rumah menggabungkan tawaran jenama dan platform bersama Penghantaran Percuma untuk memaksimumkan penjimatan perbelanjaan perayaan.

Shopee Bazar Hebat Raya Cerminkan Trend Pembelian Berasaskan Kandungan
Shopee Bazar Hebat Raya Cerminkan Trend Pembelian Berasaskan Kandungan

Menjelang sambutan Hari Raya Aidilfitri, corak pembelian ini terus mempengaruhi cara rakyat Malaysia menghias kediaman, memilih hadiah dan merancang baju Raya. Berlangsung hingga 25 Mac, Shopee Bazar Hebat Raya memperkukuh trend ini dengan inspirasi fesyen yang dipacu pencipta kandungan serta baucar 50% Diskaun Shopee Live sepanjang musim perayaan.

Terokai Trend Fesyen Raya dengan #GetReadyWithShopee

Gaya Raya kini semakin dipengaruhi oleh kandungan digital, di mana demonstrasi dan sesi gaya secara langsung membantu pengguna menentukan pilihan sebelum membuat pembelian. Setiap Jumaat dari 12PM hingga 2PM, bersama sesi tambahan pada tarikh kempen utama, #GRWS Raya Fashion Hacks di Shopee Live menampilkan Farah Deluna, Sharifah Rose dan Qisthena yang mengupas trend fesyen Raya terkini serta berkongsi tip penggayaan — daripada padanan warna hingga teknik lilitan tudung — untuk penampilan yang lebih menyerlah. Produk yang dipaparkan boleh terus dimiliki dengan baucar 50% Diskaun Shopee Live yang dipertingkatkan, serta digabungkan bersama tawaran jenama.

Jenama tempatan seperti Adnaa, Siti Khadijah dan Haera HQ turut menampilkan koleksi terbaharu menerusi Raya Best Sellers dan New Arrivals yang ditambah stok setiap hari dengan diskaun 50%. Sementara itu, sesi Super Brand Day pada hujung minggu dari 1PM hingga 2PM mengetengahkan jenama seperti Naelofar dan My Ballerine dengan pelancaran eksklusif serta baucar tambahan.

Bagi penjimatan lebih besar, pengguna boleh merebut RM10 Fashion & Beauty Flash Deals dari 12PM hingga 2PM pada tarikh berikut:

  • 3 Mac: Jualan Persiapan Raya
  • 10 Mac: Jualan Istimewa Raya
  • 15 Mac: Jualan Hebat Raya
  • 25 Mac: Jualan Akhir Raya

Rancang Rumah Terbuka Raya dengan Shopee Live

Dalam kesibukan melengkapkan persiapan rumah terbuka, Shopee Live menjadi platform inspirasi harian. Bersiaran setiap hari pada 12PM dan 8PM, hos menampilkan produk Shopee Lagi Murah merangkumi barangan runcit, fesyen Muslim, kesihatan dan kecantikan serta elektronik daripada jenama seperti ZUS Coffee, Wardah, dan PerySmith.

Pembelian melalui Shopee Live membolehkan pengguna menikmati baucar 50% Diskaun Shopee Live setiap hari, selain tawaran Shopee Lagi Murah dan RM10 Knockout Deals daripada jenama terpilih seperti Haier, Dreame dan Gintell — yang boleh digabungkan bersama Penghantaran Percuma Tanpa Perbelanjaan Minimum serta Shopee Coins untuk penjimatan tambahan. Bagi pembelian bernilai lebih tinggi, kadar faedah SPayLater 12 bulan yang lebih rendah menawarkan kemudahan pembayaran yang lebih fleksibel sepanjang musim Raya.

Mereka yang ingin menyempurnakan hidangan Raya sambil berpeluang membawa pulang ganjaran boleh menonton Khairul Aming di Shopee Live pada 3 Mac jam 5PM, di mana beliau akan berkongsi resipi sambal dan dendeng kegemaran ramai serta mengacarakan Shopee’s Eksklusif Sampul Raya Giveaway. Pada malam yang sama jam 8.30PM, Duta Jenama Shopee Mimi Fly dan Hael Husaini turut bersiaran dalam sesi langsung khas Raya yang menampilkan temu bual eksklusif serta segmen permainan interaktif sambil berkongsi cara mereka menyambut musim perayaan.

Shopee Bazar Hebat Raya

Dapatkan inspirasi untuk setiap momen Raya dan nikmati Diskaun 50% Trend Fesyen Raya, baucar 50% Diskaun Shopee Live setiap hari serta Penghantaran Percuma Tanpa Perbelanjaan Minimum — semuanya di Shopee Bazar Hebat Raya. Layari https://shopee.com.my/m/raya-sale untuk maklumat lanjut.

Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

Mengenai Shopee

Shopee ialah platform e-dagang terkemuka di Asia Tenggara, Taiwan dan Brazil. Shopee memacu ekosistem digital yang inklusif dan mampan dengan membantu perniagaan beralih ke platform digital serta mengembangkan kehadiran dalam talian mereka, selain memperluas akses orang ramai kepada perkhidmatan digital dan memperkasa komuniti tempatan.

Shopee menawarkan pengalaman membeli-belah yang mudah, selamat dan interaktif, dinikmati oleh jutaan pengguna setiap hari. Shopee juga merupakan penyumbang penting kepada ekonomi digital dengan komitmen kukuh untuk membantu jenama tempatan dan usahawan berkembang maju dalam e-dagang.

Shopee ialah sebahagian daripada Sea Limited (NYSE: SE), sebuah syarikat teknologi global. Misi Sea adalah untuk meningkatkan kualiti hidup pengguna dan perniagaan kecil melalui teknologi menerusi tiga perniagaan terasnya: Shopee, Garena dan Monee.

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Shopee Bazar Hebat Raya Reflects the Rise of Content-Led Shopping

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 March 2026 – Across major sale periods, Malaysians are increasingly turning to content-led shopping to discover products and secure deals. During the Raya Bersama Shopee sale in 2025, shoppers tuned in to Shopee Live for real-time demonstrations and livestream-exclusive drops, generating over 1 billion views and driving more than 132 billion items sold via livestream. Over 67 billion vouchers were also claimed as households stacked brand and platform deals alongside Free Shipping to stretch festive budgets.

Shopee Bazar Hebat Raya
Shopee Bazar Hebat Raya

With Raya approaching once again, content-led shopping continues to influence how homes are refreshed, gifts are selected and outfits are planned. Running from now until 25 March, Shopee Bazar Hebat Raya taps into this shopping trend with creator-driven fashion inspirations and 50% Off Shopee Live vouchers for the season.

Discover Raya Fashion Trends with #GetReadyWithShopee

Raya styling now unfolds on-screen, where demos and virtual consultations inspire shoppers to decide their looks before adding to cart. Every Friday 12PM to 2PM, alongside additional sessions on key campaign dates, #GRWS Raya Fashion Hacks on Shopee Live features popular fashion creators Farah Deluna, Sharifah Rose, and Qisthena breaking down trendy Raya looks and sharing styling tips – from colour pairing to tudung techniques – for chic festive outfits. Featured pieces can be secured instantly with upsized 50% Off Shopee Live vouchers, stackable with brand deals.

Fans of top local labels such as Adnaa, Siti Khadijah, and Haera HQ can also shop their latest collections through Shopee’s Raya Best Sellers and New Arrivals, restocked daily at 50% Off. Meanwhile, Shopee’s Super Brand Day live sessions on weekends, 1PM to 2PM will highlight labels such as Naelofar and My Ballerine, featuring exclusive drops and additional vouchers.

For even greater savings, shoppers can score midday RM10 Fashion & Beauty Flash Deals from 12PM to 2PM on key campaign dates not to be missed:

  • 3 March: Jualan Persiapan Raya
  • 10 March: Jualan Istimewa Raya
  • 15 March: Jualan Hebat Raya
  • 25 March: Jualan Akhir Raya

Plan Every Raya Open House with Shopee Live

As households finalise their open house checklists, Shopee Live becomes a touchpoint for festive inspiration. Streaming daily at 12PM and 8PM, hosts spotlight Shopee Lagi Murah essentials across groceries, Muslim fashion, health and beauty, and electronics — featuring brands such as ZUS Coffee, Wardah, and PerySmith.

Livestream purchases unlock Daily 50% Off Shopee Live vouchers, on top of Shopee Lagi Murah deals and RM10 Knockout Deals from selected brands like Haier, Dreame and Gintell — so shoppers can stack their Shopee Live vouchers and save even more, with Free Shipping No Minimum Spend and Shopee Coins. For larger purchases, SPayLater’s reduced 12-month interest fee offers added flexibility when managing festive budgets.

Those hoping to perfect their Raya dishes and walk away with rewards can tune in to Khairul Aming on Shopee Live on 3 March at 5PM, where he shares his fan-favourite sambal and dendeng recipes alongside host Shopee’s Exclusive Sampul Raya Giveaway. Later that evening at 8.30PM, Shopee Brand Ambassadors Mimi Fly and Hael Husaini will take the spotlight in a special Raya livestream, featuring an exclusive interview and interactive game segment as they share how they’re celebrating the season.

Shopee Bazar Hebat Raya

Get inspired for every Raya moment and enjoy 50% Off Raya Fashion Trends, daily 50% Off Shopee Live vouchers as well as Free Shipping No Minimum Spend – all in one place at Shopee Bazar Hebat Raya. Discover more at: https://shopee.com.my/m/raya-sale
Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is a leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

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Kempen ‘Gandakan Kebaikan’ Tropicana Twister Kembali Ramadan Ini Dengan Inisiatif Berskala Lebih Besar Di Seluruh Negara

Setiap kebaikan yang dicatat menyumbang kepada pembinaan rumah selamat untuk komuniti yang memerlukan.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 March 2026 – Ramadan sentiasa menjadi waktu untuk berkongsi dan berbuat baik saat rakyat Malaysia saling membantu, berkongsi rezeki dan menghulurkan sokongan kepada mereka yang memerlukan. Tahun ini, Tropicana Twister membawa semangat kebaikan itu lebih jauh dengan mengubah amalan kecil seharian kepada impak yang berkekalan seperti sebuah rumah yang terjamin untuk dipanggil kediaman.

Tropicana Twister Gandakan Kebaikan 2026

Kembali untuk tahun kedua, kempen ‘Gandakan Kebaikan’ tampil dengan misi yang lebih besar dan berimpak tinggi. Melangkaui sumbangan bermusim, Tropicana Twister kini menyasarkan pembinaan sehingga 100 buah rumah untuk komuniti yang kurang berkemampuan, termasuk keluarga Orang Asli di seluruh Malaysia. Inisiatif ini mencerminkan komitmen jangka panjang jenama dalam memperluaskan kebaikan yang memberi kesan berterusan, bukan hanya sepanjang Ramadan.

Membina Rumah Terlindung, Membina Harapan

“Bagi kami, kemajuan yang mampan lahir daripada kerjasama dan perancangan jangka panjang,” kata Aditya Sheoran, Pengarah Kanan Francais PepsiCo. “pep+ merupakan rangka kerja kami untuk mengimbangi prestasi perniagaan dengan kelestarian. Dengan melabur dalam inisiatif yang membina infrastruktur sebenar dan membuka peluang, kami bukan sahaja memperkukuh komuniti, malah menyumbang kepada masa depan yang lebih lestari untuk perniagaan dan alam sekitar.”

Melalui kerjasama dengan EPIC Homes, satu inisiatif oleh perusahaan sosial EPIC yang telah membina ratusan rumah dan menggerakkan ribuan sukarelawan di seluruh negara, Tropicana Twister menyokong Project 100. Inisiatif ini telah memberi manfaat kepada lebih 200 keluarga dan terus komited membantu komuniti rentan di Malaysia.

Dengan memberi fokus kepada penyediaan kediaman kekal berbanding bantuan sementara, inisiatif ini bertujuan mewujudkan perubahan yang berpanjangan. Selain rumah terlindung, usaha ini turut menyokong persekitaran hidup yang lebih sihat melalui akses kepada air bersih dan ruang selamat untuk kanak-kanak membesar. Secara keseluruhan, ia membantu meningkatkan kualiti hidup keluarga dan komuniti untuk jangka masa panjang.

“Ramadan sentiasa menjadi detik yang menginspirasikan rakyat Malaysia untuk menyumbang dan membantu komuniti,” kata Jennifer Lee, Ketua Pemasaran PepsiCo Malaysia Beverages. “Tahun lalu, kami memberi tumpuan kepada keperluan segera melalui pek bantuan. Namun tahun ini, kami bertanya bagaimana kami boleh mencipta impak yang lebih berkekalan.”

“Bagi sebuah keluarga yang memerlukan, rumah bukan sekadar perlindungan. Ia adalah asas untuk membina semula kehidupan. Melalui kerjasama dengan EPIC Homes, kami menukarkan amalan kebaikan harian kepada sesuatu yang benar-benar mengubah kehidupan. Inilah cara kami melihat peranan jenama dalam menyokong komuniti bukan hanya semasa Ramadan, tetapi untuk jangka masa panjang,” tambah Jennifer.

Daripada Kebaikan Kecil Kepada Impak Besar

Intipati kempen ini cukup mudah: catatkan kebaikan anda. Sama ada membantu orang asing, berkongsi makanan, meluangkan masa sebagai sukarelawan, atau sekadar hadir untuk seseorang yang memerlukan sokongan – setiap kebaikan mempunyai nilai.

Dari 18 Februari hingga 21 April 2026, setiap sokongan dan catatan kebaikan melalui chatbot digital Tropicana Twister akan bertukar menjadi ‘oren’ digital. Oren-oren ini kemudiannya disalurkan sebagai sumbangan sebenar bagi pembinaan rumah bersama EPIC Homes. Dengan itu, setiap kebaikan menjadi dinding, bumbung dan tempat berlindung sebenar untuk keluarga yang memerlukan.

Ia mengingatkan kita bahawa perubahan bermakna tidak semestinya bermula dengan tindakan besar. Kadangkala, ia bermula dengan satu kebaikan kecil dan pilihan untuk mengambil berat.

Cara Penyertaan

  1. Masuk ke chatbot digital Tropicana Twister
  2. Klik untuk sertai
  3. Catatkan amalan kebaikan anda

Jumlah oren yang dikumpul akan disalurkan bagi menyokong misi pembinaan rumah selamat untuk keluarga kurang berkemampuan. Lebih banyak kebaikan dikongsi, lebih banyak rumah dapat dibina.

Sertai, Catat, Beli & Rebut Peluang Menang

Tambahan pula, pengguna yang menyertai kempen ini dan membuat pembelian minimum RM10 produk Tropicana Twister berpeluang memenangi pelbagai hadiah menarik.

“Kami percaya bahawa melakukan kebaikan tidak seharusnya terhenti pada satu detik sahaja. Melalui Gandakan Kebaikan, kami memberi peluang individu untuk menukarkan tindakan kecil sebagai sokongan yang bermakna dan berkekalan untuk keluarga di seluruh Malaysia. Apabila komuniti bersatu dengan matlamat yang sama, usaha kolektif ini mampu mencetuskan perubahan yang nyata serta mampan,” ujar Jennifer.

Untuk maklumat lanjut, layari laman Facebook @MYTropicana dan sertai kempen ‘Gandakan Kebaikan’ oleh Tropicana Twister.

Hashtag: #TropicanaTwister

The issuer is solely responsible for the content of this announcement.

Mengenai PepsiCo

Produk PepsiCo dinikmati oleh pengguna lebih daripada satu bilion kali setiap hari di lebih 200 buah negara dan wilayah di seluruh dunia. Pada tahun 2022, PepsiCo mencatatkan pendapatan bersih melebihi USD86 bilion, dipacu oleh portfolio minuman dan makanan mudah sedia yang saling melengkapi, termasuk jenama-jenama seperti Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker dan SodaStream. Portfolio PepsiCo merangkumi pelbagai pilihan makanan dan minuman yang digemari, dengan banyak jenama ikoniknya masing-masing menjana lebih USD1 bilion dalam anggaran jualan runcit tahunan.

PepsiCo dipandu oleh visi untuk menjadi peneraju global dalam kategori minuman dan makanan mudah sedia menerusi pep+ (PepsiCo Positive). pep+ merupakan transformasi strategik menyeluruh yang meletakkan kelestarian dan pembangunan modal insan sebagai teras kepada penciptaan nilai dan pertumbuhan, sambil beroperasi dalam batas keupayaan planet serta mendorong perubahan positif untuk manusia dan alam sekitar. Untuk maklumat lanjut, layari dan ikuti PepsiCo di Twitter, Instagram, Facebook dan LinkedIn melalui @PepsiCo.

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Tropicana Twister’s “Gandakan Kebaikan” Returns This Ramadan with Bigger Nationwide Initiative

Every act of kindness recorded contributes towards building safe homes for the underserved communities.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 3 March 2026 – Ramadan has always been a season of generosity, where everyday Malaysians go out of their way to help a neighbour, share a meal, or lend a hand to someone in need. This year, Tropicana Twister is transforming those simple acts of kindness into something far more lasting: a safe place to call home.

Tropicana Twister Gandakan Kebaikan 2026

Returning for its second year, the ‘Gandakan Kebaikan’ initiative raises the bar with its most impactful mission yet. Moving beyond short-term festive contributions, Tropicana Twister now aims to help build up to 100 homes for underserved communities, including Orang Asli families across Malaysia. It marks a stronger commitment to multiplying goodness in ways that create meaningful impact beyond the Ramadan season.

Bringing Safe Homes to Communities Who Need Them

As a company, we believe sustainable progress is built through partnerships and long-term thinking,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “pep+ is our blueprint for delivering that progress — integrating sustainability and business performance so they advance together. By investing in initiatives that create real infrastructure and opportunity, we are strengthening communities while building a more resilient future for our business and the planet.”

In partnership with EPIC Homes, an initiative by social enterprise EPIC that has built hundreds of homes and mobilised thousands of volunteers nationwide, Tropicana Twister will support Project 100 – an initiative that has already benefited more than 200 families and continues its mission of building homes for Malaysia’s vulnerable communities.

By shifting its focus from temporary aid to permanent shelter, the brand aims to create lasting change. In addition to building safe homes, the initiative supports healthier living conditions through improved access to clean water and safe spaces for children to grow and thrive. These combined efforts help uplift families and communities for generations to come.

“Ramadan has always inspired Malaysians to give back, and over the years we’ve seen how powerful small acts of kindness can be,” said Jennifer Lee, PepsiCo Malaysia Beverages Head of Marketing. “Last year, we focused on meeting immediate needs through care packs. But this year, we asked ourselves how we could create something more lasting.”

“For a family in need, a home offers more than just safety. It provides comfort and a foundation for families to rebuild their lives. By partnering with EPIC Homes, we are turning everyday acts of kindness into something permanent and life-changing. This is how we believe a brand should show up for the community, not just during Ramadan, but for the long term,” added Jennifer.

Turning Small Acts of Kindness Into Big Impact

At the heart of the initiative is a simple invitation: journal your good deeds. Whether it is helping a stranger, sharing food, volunteering time, or simply showing up for someone who needs care, every act matters. By taking a moment to record these gestures, Malaysians become part of a collective movement where everyday compassion adds up to something bigger.

From 18 February to 21 April 2026, each support and journalling of kindness on Tropicana Twister’s digital chatbot activation is transformed into digital “oranges”, which are then converted into tangible contributions towards building homes with EPIC Homes. In this way, every act of kindness becomes real walls, real roofs and real shelter for families in need.

It is a reminder that meaningful change does not always start with grand gestures. Sometimes, it begins with the smallest deed and the simple choice to care.

How Malaysians can take part

  1. Enter Tropicana Twister’s digital chatbot
  2. Click to Join
  3. Journal your acts of kindness

The total oranges collected are then channeled towards supporting the mission to build safe homes for underprivileged families. As more goodness is shared, more homes can be built.

Join, Journal, Buy and Stand a Chance to Win
Adding to the excitement, Malaysians who join the campaign and make a minimum purchase of RM10 worth of Tropicana Twister products can stand a chance to win attractive prizes.

“We believe the impact of doing good should extend far beyond a single moment. Through Gandakan Kebaikan, we are empowering individuals to turn small acts into meaningful, lasting support for families across Malaysia. When communities come together with a shared purpose, those collective efforts can drive tangible and sustainable change,” concluded Jennifer.

For more information, visit our Facebook page @MYTropicana to join Tropicana Twister’s ‘Gandakan Kebaikan’ campaign.

Hashtag: #TropicanaTwister

The issuer is solely responsible for the content of this announcement.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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“Gandakan Kebaikan” 公益行动于斋戒月再度启航 Tropicana Twister 推出全国规模升级

每一份被记录下来的善行,都将汇聚成支持弱势社群兴建家园的力量

吉隆坡,马来西亚 – Media OutReach Newswire – 2026年3月3日 – 每逢斋戒月,马来西亚总洋溢着分享与施予的温馨氛围。人们会主动关怀邻里、分享一餐温饱,或向有需要的人伸出援手。今年,Tropicana Twister 将这份善行延伸为更长远的承诺,为有需要的家庭筑起一个安全且安心的家园。

Tropicana Twister Gandakan Kebaikan 2026

迈入第二年,Tropicana Twister 再度推出 “Gandakan Kebaikan” 公益活动以更具规模与影响力的使命回归。不同于以往着重于节庆期间的短期援助,Tropicana Twister 此次立下目标,协助兴建多达 100 间房屋,惠及全国弱势社群,包括原住民(Orang Asli)家庭。这不仅体现品牌对于当今社会的关怀,更彰显 Tropicana Twister 将善意倍增的决心转化深远且有意义的社会影响。

为弱势群体筑起安全家园

PepsiCo 特许经营高级总监 Aditya Sheoran 表示:”作为一家企业,我们相信可持续发展有赖于稳固的伙伴关系和长远规划。pep+ 是我们落实这个愿景的蓝图,将可持续发展与业务表现相结合,让两者相辅相成。通过投资于基础设施建设与发展机会的项目,我们不仅在增强社区建设,也在为企业与地球打造更具韧性的未来。”

在此理念下,Tropicana Twister 支持社会企业 EPIC 旗下 EPIC Homes 的旗舰建屋项目 “Project 100” 。该组织已在全国建成数百间房屋,并动员数千名志愿者参与其中。”Project 100″ 迄今已惠及超过 200 户家庭,持续为马来西亚弱势社群兴建安全家园。

通过将重心从短期援助转向永久性住所建设,品牌希望带来更持久的改变。除了为家庭提供安全稳固的居所外,此项倡议也通过改善清洁水源获取与为儿童打造更安全的成长空间,提升整体生活条件。这些环环相扣的举措,将为家庭与社区带来跨世代的积极影响。

PepsiCo 马来西亚饮料业务市场总监 Jennifer Lee 表示:”斋戒月一直是马来西亚人回馈社会的重要时刻,我们也亲眼见证,看似微小的善举如何产生深远影响。去年,我们通过赠送关怀礼包回应即时需求;今年,则希望将这份善意延伸为更长远的改变。”

Jennifer 进一步表示:”对有需要的家庭而言,’家’不仅是遮风避雨的港湾,更意味着安定与重新出发。我们与 EPIC Homes 携手合作,正是希望把日常生活中的善行,转化为长久且足以改变人生的成果。这正是我们所相信的品牌在斋戒月期间应尽的责任,也是一份着眼未来、致力带来持久影响的承诺。”

把微小善意转化为深远影响

本次倡议的核心理念简单明了,即记录您的善行。无论是帮助陌生人、分享餐食、参与志愿活动,或是在他人需要时给予关怀,每一个善行都值得被看见。当这些点滴善行被记录时,就能汇聚为一股集体力量,让日常的关怀汇聚成更宏大的改变。

自2026年2月18日至4月21日,公众只需在 Tropicana Twister 的数码聊天机器人平台上记录善举,系统便会将每一次参与转化为数码”橙子”,并进一步换算为支持 EPIC Homes 建屋计划的实际捐助。换言之,每一份善意都将化作实实在在的砖瓦和庇护之所,为有需要的家庭筑起遮风避雨的居所。

这个举措亦提醒我们,真正有意义的改变未必始于轰轰烈烈的壮举。有时,它始于一份微小却真诚的善意,以及愿意关怀他人的心意。

参与方式

  1. 登录 Tropicana Twister 数码聊天机器人页面
  2. 点击参与活动
  3. 记录您的善行

所有累积的数码”橙子”都将转化为兴建房屋所需的实际资源,用以支援弱势家庭。随着善行不断累积,便意味着能够筑起更多家园。

参与、记录、购买,赢取好礼

为增添更多惊喜,凡参与本次活动并购买至少 RM10 的 Tropicana Twister 产品,即有机会赢取丰富奖品。

Jennifer 总结道:”我们相信,善行的影响力不应止于一时。透过 ‘Gandakan Kebaikan’ 公益活动,我们希望让更多人将日常的小善行,转化为支持全国弱势家庭的强大力量。当社区围绕共同愿景携手同行,所凝聚的力量终将化为实在且可持续的改变。”

欲知详情,欢迎浏览Facebook 专页 @MYTropicana,参与 Tropicana Twister 的 “Gandakan Kebaikan” 公益活动。

Hashtag: #TropicanaTwister

The issuer is solely responsible for the content of this announcement.

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