On the afternoon of May 29th, in Singapore, partnership signed at the Vietnam–Singapore Tech Connect Forum, witnessed by the highest-level government delegations from both nations, combining QuantumTX’s breakthrough MitoCharge technology with Kaopiz’s end-to-end software, AI, and IoT engineering capabilities
SINGAPORE – Media OutReach Newswire – 12 June 2026 – Kaopiz Holdings and QuantumTX announced a strategic Memorandum of Understanding (MOU) to co-develop next-generation preventive healthcare solutions powered by Artificial Intelligence, IoT engineering, and advanced health data platforms.
Kaopiz × QuantumTX sign MOU at Vietnam–Singapore Tech Connect Forum to co-develop next-generation healthcare solutions
The agreement was signed at the Vietnam–Singapore Tech Connect Forum held at Raffles City Convention Centre, Singapore, in the presence of Mr. To Lam, General Secretary and President of Vietnam, and Dr. Tan See Leng, Minister for Manpower and Minister-in-Charge of Energy and Science & Technology (MTI), Singapore – underscoring the partnership’s significance at the highest levels of Vietnam-Singapore bilateral cooperation.
Combining Hardware Innovation with Full-Stack Software & AI Engineering
QuantumTX contributes its proprietary MitoCharge technology – a clinically researched muscle-mitochondria activation system that delivers the physiological benefits of exercise without physical stress – purpose-built for the world’s rapidly aging population.
Kaopiz Holdings brings a 1,000-strong team of software engineers and IoT specialists with a proven delivery track record across healthcare, medical technology, and enterprise digital transformation. The combined capability spans:
End-to-end IoT device control software and embedded systems integration
AI-driven health data collection, processing, and analytics platforms
Cross-platform mobile applications for personalized health companion experiences
Cloud-based remote device management and real-time monitoring systems
Healthcare data security compliance aligned with applicable international standards
“Partnering with Kaopiz accelerates our next-generation product development while opening the door for MitoCharge technology to reach users across Vietnam and Southeast Asia.” – Mr. Ivan Goh, CEO, QuantumTX
Three Strategic Pillars of Collaboration
1. IoT Device & Software Development
Kaopiz will research, design, develop, and maintain software solutions deeply integrated with QuantumTX’s IoT medical devices, targeting the healthcare and rehabilitation sector.
2. Technical Support & Information Exchange
Kaopiz will embed advanced AI, Cloud Computing, and Data Analytics capabilities into QuantumTX’s medical device ecosystem, enabling predictive health insights, personalized rehabilitation guidance, and remote patient monitoring at scale.
3. Joint Market Development
Both companies will co-promote combined solutions to partners and customers across Vietnam, Singapore, and international markets, and will co-participate in healthcare technology projects, conferences, and exhibitions in the region.
“Population aging is a shared challenge that both Vietnam and Singapore must solve, and we believe technology is the key. Kaopiz is committed to leveraging our full expertise in software, AI, and IoT to co-develop next-generation healthcare solutions with QuantumTX, serving millions of people worldwide.” – Mr. Le Van Hoang, CEO, Kaopiz Holdings
A Milestone in Vietnam – Singapore Technology Cooperation
The MOU signing took place as part of the State Visit to the Republic of Singapore, at a forum co-organized by Vietnam’s Ministry of Foreign Affairs, Ministry of Science & Technology, Ministry of Finance, VSIP, and Enterprise Singapore. The forum brought together government leaders, research institutions, and enterprises from both nations to advance cooperation in science, technology, innovation, and sustainable development.
This partnership marks a tangible step in translating government-level bilateral commitment into commercial technology co-development, with a direct focus on healthcare innovation that addresses one of the most pressing demographic challenges shared by both Vietnam and Singapore.
The issuer is solely responsible for the content of this announcement.
About QuantumTX Pte. Ltd.
QuantumTX is a Singapore-based health technology company specializing in stress-free muscle activation devices backed by rigorous scientific R&D and clinical research. Its flagship MitoCharge technology activates muscle-mitochondria pathways to deliver physiological benefits equivalent to exercise, without physical exertion – designed specifically for aging populations, rehabilitation patients, and preventive health consumers. QuantumTX is committed to making healthy aging accessible and scalable across global markets.
About Kaopiz Holdings
Kaopiz is a global IT outsourcing and software development company with 12 years of experience and a core development center in Vietnam. With 1,000+ highly skilled engineers across software development, IoT solutions, AI integration, Cloud computing, Data engineering, and digital transformation, Kaopiz serves major enterprises in Japan, Singapore, and international markets across healthcare, finance, education, logistics, and manufacturing sectors, and more.
Kaopiz’s Singapore office is located at 1 Raffles Place, One Raffles Place Tower 2.
香港 – Media OutReach Newswire – 2026年6月12日 – 隨著氣候變化及市場推廣模式的演變，企業在制定季度營銷策略時面臨著新的挑戰。本地具規模的禮品訂製公司 101 Gift 今日針對最新市場動態，發佈 2026 夏季企業推廣與採購建議，剖析極端天氣及國際體育盛事對企業營銷策略的影響。同時，公司宣佈其業務模式已成功轉型，正式突破傳統禮品供應框架，為企業提供更全方位的市場推廣方案。
氣候因素主導推廣物資採購偏好
101 Gift 的行業觀察指出，應對高溫與多雨氣候的實用型紀念品及推廣物資。基於過往的市場數據分析，電風扇、雨傘及運動水樽為夏季營銷活動中的三大核心類別。
在制定採購策略方面，101 Gift 建議企業的選物標準應從單一的實用性，升級至融入創新技術與企業社會責任（ESG）理念。例如，結合半導體製冷技術的降溫設備，以及採用可持續發展物料的環保雨傘，能協助企業在派發禮品時更有效地傳遞綠色責任與品牌創新價值。此外，為迎合現代消費者輕裝出行的生活習慣，市場對於具備高便攜性及扁平化設計的水樽也較為偏好。
世界盃狂熱帶動衍生推廣需求
除了氣候因素，2026 年適逢 FIFA 世界盃等國際大型體育賽事，進一步推動了夏季商業推廣的多元化發展。101 Gift 分析指出，隨著賽事熱度逐步攀升，零售、餐飲及商場等行業的主題營銷活動，將直接帶動市場對運動周邊產品及禮品訂製服務的殷切需求。企業透過將體育元素融入推廣物資中，能有效提升與消費者之間的情感連結及品牌互動率。
The issuer is solely responsible for the content of this announcement.
關於101 Gift And Premium
101Gift（101禮品）是香港卓越的企業及宣傳禮品訂製公司，提供靈活的小批量訂單及一站式服務。由禮品諮詢、創意設計、生產、品質檢驗至售後支援，全程均由專人嚴密監督。我們深獲大型金融機構（如 MPFA、Citibank）、頂尖科技企業（如 Pure Storage）及教育機構信賴。101Gift 堅持嚴格把控生產細節，確保每件商務禮品都能完美契合客戶的品牌形象與最高質量要求，助企業輕鬆送出獨特而溫馨的專屬禮物。
HONG KONG SAR – Media OutReach Newswire – 12 June 2026 – As climate change and evolving marketing patterns present new challenges for quarterly corporate strategies, 101 Gift, a scaled corporate service provider, released its 2026 summer corporate promotion and procurement recommendations today. The guidelines analyze the impact of extreme weather and international sports events on corporate marketing strategies. Simultaneously, the company announced its successful business transformation, breaking away from the conventional framework of a traditional gift company to offer comprehensive marketing services and business solutions.
Climate Factors Drive Procurement Preferences
Industry observations by 101 Gift indicate a significant surge in Q3 market demand for practical souvenirs items and promotional materials designed to tackle high temperatures and rainy weather. Based on historical market data analysis, Electric Fan, Umbrella, and Sports Water Bottle have emerged as the three core categories for summer marketing campaigns.
When formulating procurement strategies, 101 Gift advises enterprises to elevate their selection criteria from basic practicality to incorporating innovative technology and Environmental, Social, and Governance (ESG) principles. For instance, cooling devices utilizing semiconductor technology and eco-friendly umbrellas made from sustainable materials can help companies effectively convey their green responsibilities and innovative brand values when distributing a premium. Furthermore, to cater to modern consumers’ preference for traveling light, the market demand for promotional materials with high portability and flat designs is also steadily increasing.
Mega Sports Events Drive Derived Promotional Demand
Beyond climate factors, 2026 coincides with major international sports tournaments, including the FIFA World Cup, which further drives the diversification of summer commercial promotions. 101 Gift’s analysis points out that as the excitement around these events gradually peaks, thematic marketing campaigns in sectors such as retail, food and beverage, and shopping malls will directly stimulate a strong market demand for sports-related peripherals. By integrating sports elements into a promotional gift, companies can effectively enhance emotional connections and brand engagement rates with their target audience.
Breaking Traditional Frameworks to Provide Diversified Commercial Solutions
While continuing to offer precise procurement advice, 101 Gift also announced the successful strategic upgrade of its business model, officially moving beyond its sole positioning as a traditional gift company. Through an ongoing and deepened partnership with the marketing agency Blue Ocean Strategy and Service, 101 Gift has recently and successfully delivered in-depth marketing services to corporate clients across various sectors.
This business upgrade seamlessly integrates 101 Gift’s robust supply chain and manufacturing advantages with profound market data analysis and marketing strategies. The company now provides not only the production of physical materials but also comprehensive commercial solutions for various clients planning large-scale outdoor promotions, VIP corporate initiatives, and sports-themed events, fundamentally assisting enterprises in optimizing their overall marketing effectiveness and commercial returns.
The issuer is solely responsible for the content of this announcement.
About 101 Gift And Premium
101 Gift is a premier corporate and promotional gift customization company in Hong Kong, offering flexible small-batch ordering and one-stop services. Dedicated specialists rigorously oversee the entire process, encompassing gift consultation, creative design, production, quality inspection, and after-sales support. We are deeply trusted by major financial institutions (such as the MPFA and Citibank), leading technology enterprises (such as Pure Storage), and educational institutions. 101 Gift maintains strict quality control over production details to ensure every corporate gift aligns perfectly with the client’s brand image and the highest quality standards, helping businesses effortlessly deliver unique, thoughtful, and exclusive gifts.
The issuer is solely responsible for the content of this announcement.
關於壹禮品（GiftOne）
壹禮品（Apex One Global Limited）為香港領先的商務企業禮品訂製平台，擁有十餘年豐富的行業經驗。公司致力於為各大企業、政府機構及團體提供創新、實用及高品質的客製化宣傳禮品與贈品方案。GiftOne 除了擁有豐富的商務企業禮品訂製經驗，同時擁有合作緊密的市場策劃合作夥伴，為客戶提供一站式市場推廣服務。客戶可以真正實施 O2O 無縫連接。由專業設計、生產、行銷策劃到物流提供一站式服務，全方位助企業提升品牌價值與營銷成效。
[Market Observation] From the Olympics to the World Cup: Hong Kong Embraces Ultimate “Sports Fever”
HONG KONG SAR – Media OutReach Newswire – 12 June 2026 – Apex One Global Limited (brand name – GiftOne), a premier Hong Kong corporate and promotional gift customization company, today released its “Hong Kong B2B Mega-Event Economy and Procurement Trend Observation Report.” It analyzes the impact of major sports events on corporate marketing strategies, identifying the latest gift sourcing preferences. Concurrently, GiftOne announced the expansion of its strategic partnership network to help clients achieve a seamless online-to-offline (O2O) marketing layout during the upcoming 2026 World Cup.
Industry Observation: Sports Mega-Events Drive “Experiential Procurement”
Hong Kong is reaping significant economic dividends from the “mega-event economy.” Following the 2024 Olympics and 2025 National Games, local sports engagement has reached record highs, reinforced by May’s Comic Con 2026 drawing nearly 100,000 attendees.
Consequently, B2B procurement models are undergoing a structural shift. GiftOne notes that corporate demands have transitioned from traditional giveaways to experiential merchandise carrying emotional value. As the 2026 World Cup approaches, market demand for customized gifts, notably football gifts and peripheral goods, has surged, reflecting enterprises’ proactive efforts to build emotional resonance with consumers through physical mediums.
Data Insights: Emotional Connection as Promotion Core
In today’s highly fragmented market, one-way advertising’s effectiveness is diminishing. Conversely, highly relevant physical mediums effectively enhance brand stickiness. During tournaments, World Cup gifts featuring national team colors or event elements act as a memorable souvenir providing target audiences with a tangible sense of participation.
Data shows integrating football gifts into viewing parties, mall interactions, or dining promotions significantly elevates consumers’ brand identification. Such World Cup gifts are no longer mere promotional tools but vital strategic assets for building brand loyalty and driving sustainable business growth.
As the tournament gradually heats up, there is just over a month left until the final on July 20. To address the growing corporate demand for comprehensive marketing solutions, GiftOne announced a strategic service upgrade. Building upon the solid foundation of its existing gift customization business, the company is officially expanding its service matrix through deep collaboration with digital marketing company. This integration of high-quality physical products with digital strategies will empower local enterprises to maximize their commercial potential during major mega-events.
Hashtag: #GiftCompany #WorldCup2026 #GiftHK
The issuer is solely responsible for the content of this announcement.
About GiftOne (Apex One Global Limited)
GiftOne (Apex One Global Limited) is a leading corporate gift customization platform in Hong Kong with over a decade of rich industry experience. The company is dedicated to providing innovative, practical, and premium customized promotional gift and giveaway solutions to major enterprises, government agencies, and organizations. Beyond its extensive experience in corporate gift customization, GiftOne possesses close marketing alliance partners to offer clients one-stop marketing services. Clients can truly implement a seamless O2O (Online-to-Offline) connection. From professional design, production, and marketing planning to logistics, we provide one-stop services to comprehensively help enterprises enhance brand value and marketing effectiveness.
XIAMEN, CHINA – Media OutReach Newswire – 12 Jun 2026 – On June 12, the 7th Cross-Strait Financial Forum and Taiwan-Funded Enterprise Development Forum was held in Xiamen.The event was jointly organized by the Fujian Provincial Financial Regulatory Administration, the Xiamen Municipal Financial Regulatory Administration, and the Association of Taiwan Investment Enterprises on the Mainland, hosted by Xiamen Jinyuan Investment Group, and executed by Jinyuan Uni-President Securities. Under the theme “Three Years of Integration Embarking on a New Journey, United Development Writing a New Chapter,” the forum focused on cross-strait financial cooperation, expanded financing channels for Taiwan-funded enterprises, industrial transformation and upgrading, and financial innovation between Fujian and Taiwan. It aimed to support Fujian’s efforts to accelerate the development of the first-choice home for Taiwan compatriots and Taiwan-funded enterprises on the mainland.
This year’s forum is an important supporting event of the 18th Cross-Strait Forum. During the event, nine Fujian-Taiwan financial integration projects were signed, with a total value of RMB 9.1 billion. The projects cover a wide range of financial services across areas including cross-strait industrial cooperation, water supply security for public welfare, capacity upgrades for long-established Taiwan-funded enterprises, technology and innovation industries, and modern agriculture. These initiatives continue to unlock the benefits of financial policies, promote shared access to financial resources for Taiwan compatriots and Taiwan-funded enterprises, and inject new momentum into industrial integration between Fujian and Taiwan.
At the forum, the Cross-Strait Wealth and Asset Management Cross-Sector Alliance was officially inaugurated. Supported by Jinyuan Group and jointly proposed by its affiliated financial institutions, the alliance was co-founded by Xiamen International Trust, Jinyuan Uni-President Securities, Yuanxin Yongfeng Fund, Fubon Bank (China), Junlong Life Insurance, and Xiamen Chang Gung Hospital, among others. Centered on serving the wealth management and asset management needs of people on both sides of the Taiwan Strait, the alliance aims to build a one-stop service platform covering asset allocation for Taiwan compatriots and Taiwan-funded enterprises on the mainland, family trusts and wealth succession planning, pension finance, and healthcare protection solutions.
The forum also unveiled a series of innovative financial achievements related to Taiwan. The banking industry’s first group standard dedicated to Taiwan-related financial services on the mainland, the “Specification for Taiwan-Related Financial Services of Banking Financial Institutions,” was officially released. At the same time, the “Bailufen” Taiwan Compatriot Financial Service Platform was introduced, further enhancing financial services for Taiwan compatriots living in Fujian and supporting the development of Taiwan-funded enterprises.
Hashtag: #StraitsFinancialForum
The issuer is solely responsible for the content of this announcement.
CAO HÙNG, ĐÀI LOAN – MediaOutReach Newswire – Ngày 12 tháng 6 năm 2026 – Cục Du lịch Chính quyền Thành phố Cao Hùng vừa ra mắt bộ nhận diện du lịch mới hướng tới thị trường quốc tế mang tên “KEEP VIBRANT KAOHSIUNG” (Tạm dịch: “GIỮ MÃI MỘT CAO HÙNG RỰC RỠ“). Thông qua chiến dịch quảng bá quy mô lớn tại Nhật Bản, Hàn Quốc, Việt Nam và Malaysia, thành phố đã nâng cao đáng kể độ nhận diện trên thị trường quốc tế.
Hình ảnh quảng bá trong chiến dịch du lịch quốc tế mới của Cao Hùng rực sáng tại khu Dotonbori nổi tiếng ở Osaka, Nhật Bản.
Sự gia tăng sức hút toàn cầu của Cao Hùng còn được củng cố nhờ những ghi nhận tích cực từ ngành du lịch. Theo nền tảng du lịch Expedia, trong dịp Tuần lễ Vàng 2026 của Nhật Bản, Cao Hùng được xếp hạng là điểm đến “hidden gem” (“viên ngọc ẩn mình“) đứng thứ tư thế giới dành cho nhóm du khách đề cao giá trị. Thành phố đang là điểm đến xu hướng hàng đầu tại Đài Loan, tiếp tục vượt qua nhiều đối thủ quốc tế về tốc độ tăng trưởng và mức độ quan tâm của du khách.
Bà Kao Min-lin, Cục trưởng Cục Du lịch, cho biết: “Sự kết hợp độc đáo giữa núi non, biển cả, sông ngòi và cảng biển, cùng bầu không khí đa văn hóa và nhịp sống đô thị công nghệ cao của Cao Hùng tạo nên trải nghiệm thành phố cảng không nơi nào sánh bằng”. Bà Kao cũng nhấn mạnh rằng thành phố liên tục đạt mức độ hài lòng du lịch cao nhất tại Đài Loan — điều này tiếp tục được khẳng định thông qua các giải thưởng từ những nền tảng quốc tế như Agoda và Klook.
Bộ nhận diện thương hiệu mới sử dụng thiết kế hình học hiện đại cùng các mảng màu rực rỡ nhằm phản ánh đặc trưng năng động của thành phố:
Xanh đại dương: tượng trưng cho tinh thần cảng biển và linh hồn hàng hải của thành phố.
Cam nhiệt huyết: đại diện cho sự nồng hậu và lòng hiếu khách nổi tiếng của người dân địa phương.
Tím hiện đại: nhấn mạnh tinh thần sáng tạo và năng lực đổi mới công nghệ của thành phố.
Nhằm tiếp cận đa dạng phân khúc thị trường, Cục Du lịch đã sản xuất ba video quảng bá mang phong cách điện ảnh với sự xuất hiện của một du khách ba lô phương Tây, một cặp đôi châu Á đi hưởng tuần trăng mật và một gia đình Hồi giáo. Các video giới thiệu hành trình tuyển chọn “Một ngày ở Cao Hùng”, đưa khán giả khám phá các địa danh nổi tiếng như Cijin, Trung tâm Nghệ thuật Weiwuying, Đầm Liên Trì, Phật Quang Sơn và các cộng đồng người bản địa.
Chiến dịch “KEEP VIBRANT KAOHSIUNG” hiện đang xuất hiện nổi bật tại nhiều địa điểm đông người qua lại trên khắp châu Á, với lượng tiếp cận ước tính khoảng 28 triệu người xem mỗi năm. Các vị trí quảng bá trọng điểm bao gồm ga Seomyeon tại Busan, khu Dotonbori ở Osaka, The Café Apartments tại TP.HCM và các khu mua sắm hàng đầu ở Kuala Lumpur.
Để tăng tối đa mức độ kết nối với từng thị trường địa phương, chiến dịch sử dụng các khẩu hiệu riêng cho từng khu vực: “Japan–Taiwan Friendship: Passionate Kaohsiung” (Tạm dịch: “Tình hữu nghị Nhật Bản–Đài Loan:Cao Hùng đầy nhiệt huyết”) dành cho thị trường Nhật Bản, “Taiwan Sensibility: Vibrant Kaohsiung” (Tạm dịch: “Phong vị Đài Loan: Cao Hùng đầy sức sống”) dành cho thị trường Hàn Quốc, “Check-in Cao Hùng” dành cho thị trường Việt Nam và “Ria Kaohsiung” (Tạm dịch: “Cao Hùng rộn ràng sức sống”) dành cho thị trường Malaysia. Với chiến lược đồng bộ nhưng linh hoạt theo từng địa phương, Cao Hùng mong muốn mời gọi du khách toàn cầu trải nghiệm một thành phố nơi di sản văn hóa phong phú hòa quyện cùng phong cách sống hiện đại và tràn đầy năng lượng.
The issuer is solely responsible for the content of this announcement.
KAOHSIUNG, TAIWAN – MediaOutReach Newswire – 12 June 2026 – The Kaohsiung City Government Tourism Bureau has unveiled its new international tourism brand, “KEEP VIBRANT KAOHSIUNG.” By executing a promotional blitz across Japan, South Korea, Vietnam, and Malaysia, the city has effectively enhanced its international profile.
Kaohsiung’s new international tourism advertisement lighting up the iconic Dotonbori district in Osaka, Japan.
Kaohsiung’s rising international profile is backed by glowing industry recognition. According to the travel platform Expedia, Kaohsiung was ranked the world’s fourth-best “hidden gem” for value-conscious travelers during Japan’s 2026 Golden Week. Currently the top-trending destination in Taiwan, the city continues to outperform international competitors in growth and traveler interest.
“Kaohsiung’s unique blend of mountains, sea, rivers, and harbours, combined with a multicultural vibe and a high-tech urban pulse, creates an unparalleled maritime city experience,” said Kao Min-lin, Director-General of the Tourism Bureau. Kao noted that the city has consistently earned the Taiwan’s highest tourism satisfaction ratings—a fact reinforced by accolades from international platforms such as Agoda and Klook.
The new brand identity utilizes a modern geometric design and vibrant color blocks to reflect the city’s dynamic character:
Ocean Blue: Symbolizing the city’s harbor spirit and maritime soul.
Passionate Orange: Representing the legendary warmth and hospitality of the locals.
Modern Purple: Highlighting the city’s creative edge and technological innovation.
To capture diverse market segments, the Tourism Bureau produced three cinematic promotional videos featuring a Western backpacker, an Asian honeymoon couple, and a Muslim family. These videos showcase curated “One Day in Kaohsiung” itineraries, featuring iconic sites such as Cijin, Weiwuying Arts Center, Lotus Pond, Fo Guang Shan, and local indigenous communities.
The “KEEP VIBRANT KAOHSIUNG” campaign is currently dominating high-traffic landmarks across Asia, with an estimated annual reach of 28 million viewers. Key locations include Seomyeon Station in Busan, Dotonbori district in Osaka, The Café Apartments in Ho Chi Minh City, and premier shopping districts in Kuala Lumpur.
To maximize local resonance, the campaign features region-specific slogans: “Japan–Taiwan Friendship: Passionate Kaohsiung” for Japan, “Taiwan Sensibility: Vibrant Kaohsiung” for South Korea, “Check-in CaoHung” for Vietnam, and “Ria Kaohsiung” for Malaysia. Through this unified yet localized approach, Kaohsiung invites the world to experience a city where rich cultural heritage meets a contemporary, high-energy lifestyle.
The issuer is solely responsible for the content of this announcement.
대만 가오슝시 – Media OutReach Newswire – 2026년 6월 12일 – 관광국이 새로운 국제 관광 브랜드 ‘언제나 활기찬 가오슝(Keep Vibrant Kaohsiung)’을 공개했다. 가오슝시는 일본, 한국, 베트남, 말레이시아 등 전역에서 가오슝을 홍보하기 위한 대대적인 활동을 펼치며 글로벌 관광 도시로서의 존재감을 강화해 왔다.
가오슝의 신규 국제 관광 광고가 일본 오사카의 대표 명소 도톤보리 지역을 밝히고 있다.
가오슝의 높아진 국제적 위상은 업계의 호평을 통해서도 확인된다. 여행 플랫폼 익스피디아(Expedia)에 따르면 가오슝은 일본의 2026년 골든위크 기간 합리적인 여행을 중요하게 생각하는 여행객을 위한 세계 4위 ‘숨은 보석 여행지’로 선정됐다. 현재 대만에서 가장 빠르게 주목받는 여행지로 떠오른 가오슝은 관광 유입 성장세를 바탕으로 전세계 여행객 관심도 측면에서 해외 경쟁 도시들을 계속 앞서고 있다.
가오 민린(Kao Min-lin) 가오슝시 관광국장은 “산, 바다, 강, 항구가 어우러진 가오슝은 글로벌한 여행 분위기와 첨단 도시의 역동성이 어우러져 독보적인 해양 도시 경험을 제공한다”고 말했다. 가오 국장은 가오슝이 대만에서 가장 높은 수준의 관광 만족도를 꾸준히 기록해 왔으며, 이는 아고다(Agoda)와 클룩(Klook) 등 글로벌 플랫폼의 긍정적인 평가를 통해서도 확인할 수 있다고 덧붙였다.
가오슝의 새로운 브랜드 아이덴티티는 현대적인 기하학적 디자인과 생동감 있는 컬러 블록을 활용해 가오슝의 역동적인 도시 이미지를 시각적으로 담아냈다.
오션블루(Ocean Blue): 항구 도시로서의 특성과 해양 도시의 정체성을 상징
패셔닛오렌지(Passionate Orange): 현지 주민들의 따뜻함과 환대를 표현
모던퍼플(Modern Purple): 도시의 창의성과 기술 혁신을 강조
가오슝시 관광국은 다양한 여행객층을 겨냥해 서양인 배낭 여행객, 아시아인 신혼부부, 무슬림 가족을 각각 주인공으로 한 영화적 감각의 홍보 영상 3편을 제작했다. 이 영상들은 치진(Cijin), 웨이우잉 국가예술문화센터(Weiwuying Arts Center), 롄츠탄(Lotus Pond), 포광산(Fo Guang Shan), 현지 원주민 공동체 등 가오슝의 대표 명소를 둘러보는 ‘가오슝에서의 하루(One Day in Kaohsiung)’ 추천 일정을 소개한다.
‘언제나 활기찬 가오슝’ 캠페인은 현재 아시아 내 유동 인구가 많은 주요 지역에서 진행되고 있으며, 연간 약 2800만명에게 노출될 것으로 예상된다. 캠페인 광고는 부산 서면역, 오사카 도톤보리, 호찌민시 더 카페 아파트먼트(The Café Apartments), 쿠알라룸푸르 주요 쇼핑 지구 등에서 만나볼 수 있다.
가오슝시는 현지 시장과의 공감대를 높이기 위해 지역별 맞춤형 슬로건도 선보였다. 일본에서는 ‘일본과 대만의 우정: 열정의 가오슝(Japan–Taiwan Friendship: Passionate Kaohsiung)’, 한국에서는 ‘대만 감성: 활기찬 가오슝(Taiwan Sensibility: Vibrant Kaohsiung)’, 베트남에서는 ‘체크인 까오훙(Check-in CaoHung)’, 말레이시아에서는 ‘리아 가오슝(Ria Kaohsiung)’이라는 슬로건을 사용한다. 가오슝은 이처럼 일관된 브랜드 전략과 현지화된 메시지를 결합해 풍부한 문화유산과 현대적이고 활력 넘치는 라이프스타일이 공존하는 도시의 매력을 전 세계에 알리고 있다.
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