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De Beers 集團於中國啟動沙漠鑽石燈塔項目 以真實、個性與由心閃耀,譜寫天然鑽石的獨特故事

沙漠鑽石亞太區發佈會隆重揭幕,以十五年來最大規模品類推廣投入開啟天然鑽石全新篇章

中國上海 – Media OutReach Newswire – 2026年7月30日 – De Beers 集團(De Beers Group)在7月29日於上海舉辦盛大的沙漠鑽石亞太區發佈會,象徵沙漠鑽石燈塔項目以「真實、個性、由心閃耀」的精神正式登場。這是集團十多年來推出的首個全新燈塔項目,以十五年來最大規模的品類推廣投入為後盾,從全新視角禮讚天然鑽石,旨在凝聚業界力量,更突顯市場在引領未來天然鑽石需求及支持行業長遠發展上的策略性意義。

De Beers 集團於上海舉辦沙漠鑽石亞太區發佈會;De Beers 集團天然鑽石總經理 Lynn Serfaty 女士與療癒導師徐立言以互動形式致辭。
De Beers 集團於上海舉辦沙漠鑽石亞太區發佈會;De Beers 集團天然鑽石總經理 Lynn Serfaty 女士與療癒導師徐立言以互動形式致辭。

沙漠鑽石旗艦項目早於去年在拉斯維加斯 JCK 珠寶展首度亮相,為天然鑽石故事揭開全新篇章。沙漠鑽石的靈感擷取自敦煌沙漠與絲路餘韻——數千年前,中國最早的天然鑽石記載便誕生於此。沙漠鑽石藉此致敬天然鑽石的曠野本色,禮讚從暖白、香檳到琥珀的瑰麗色譜。此色系的天然鑽石早已在國際紅毯上綻放光芒,Taylor Swift、Rihanna、Bad Bunny、Doja Cat 與Aryna Sabalenka等名流均曾佩戴演繹。是次沙漠鑽石隆重登場,De Beers 集團旨在進一步回應消費者對犒賞自我、情感禮贈與人生里程碑紀念的殷切需求,向新一代消費者再次印證天然鑽石的恒久魅力。

De Beers 集團天然鑽石總經理 Lynn Serfaty 女士表示:「從盛會紅地毯到日常生活,人們希望擁有一顆能講述自己獨一無二故事的天然鑽石,一份專屬於生命中珍貴時刻的優雅象徵。繼於全球市場取得熱烈迴響後,我們滿懷信心將沙漠鑽石這一源自沙漠的大自然靈感帶到這裡。沙漠鑽石與消費者產生了深刻共鳴:其中 95% 的受訪者渴望擁有,94% 認為其與眾不同,96% 視其為創新之作。如今,珠寶越來越成為情感連結與自我肯定的表達方式。人們所追求的真實、個性與由心閃耀,正是沙漠鑽石的靈魂所在。我很高興看到業界夥伴攜手合作,共同燃起對天然鑽石的熱情,共創璀璨未來。」

沙漠鑽石真我人物「Real People」──喜劇演員劉旸、京劇藝術傳承人郭雨昂、女賽車手師煒、療癒導師徐立言。
沙漠鑽石真我人物「Real People」──喜劇演員劉旸、京劇藝術傳承人郭雨昂、女賽車手師煒、療癒導師徐立言。

De Beers 集團突破傳統珠寶推廣模式,創新地邀請沙漠鑽石真我人物「Real People」詮釋沙漠鑽石的獨特魅力。這些來自不同領域的真實人物——他們並非明星或專業模特兒,而是敢於追尋真我、以自身故事點亮個性的代表人物——用各自的人生歷程,生動演繹了沙漠鑽石所代表的真實、個性與由心閃耀的魅力。這一突破性的表達,讓天然鑽石與真實情感產生了更加深刻的共鳴,亦呼應了現今消費者對真誠、多元故事的嚮往。(拍攝鳴謝:Numéro 中文版)

周大福、周生生與TSL |謝瑞麟呈獻以沙漠靈感色譜為靈魂的匠心之作
周大福、周生生與TSL |謝瑞麟呈獻以沙漠靈感色譜為靈魂的匠心之作

現今越來越多消費者傾向選擇真實、稀有且恒久的珠寶,反映出以珠寶展現真我的明顯趨勢——人們尋找的,正是能體現真實、個性與由心閃耀的作品。當前的消費者既珍視天然鑽石超越時間的恒久之美,亦看重設計的獨特性、個性化與價值感。沙漠鑽石恰如其分地詮釋了這份從容優雅的非凡境界。承襲這份期許,知名零售商周大福、周生生與TSL |謝瑞麟將呈獻以沙漠靈感色譜為靈魂的匠心之作,以遠見卓識彰顯業界對沙漠鑽石的深切信心。各零售商將在沙漠鑽石隆重揭幕之際首度發佈沙漠鑽石珠寶系列,並在後續推廣活動中提供持續支持。

為與新一代消費者建立緊密連結,是次企劃透過全方位的媒體與數碼策略,與年輕群體深度交流。新一代消費者渴望重溫傳統美學,從文化根源中汲取深意。是次創意故事將每一顆沙漠鑽石的大自然之旅與佩戴者的人生歷程互相輝映,讓沙漠鑽石真實、個性與由心閃耀的特質直抵心扉。這一故事亦呼應了沙漠鑽石作為不朽之石的雋永意涵,禮讚堅韌氣韻與永恒光華。De Beers 集團將持續加大市場推廣,憑藉廣泛的媒體報道與市場影響力,讓沙漠鑽石成為新一代消費者的焦點之選。此外,De Beers 集團同步推出零售商培訓應用程式,以沉浸式內容、互動學習體驗及天然鑽石世界的幕後分享,邀請消費者和零售商以生動便捷的方式,探索天然鑽石的永恒魅力。

值得一提的是,沙漠鑽石契合了市場對高端消費及產品創新的前瞻願景,力推具有清晰來源、可追溯性與可持續性的卓越珍品。藉著是次發佈,De Beers 集團進一步推廣天然鑽石品類教育,聚焦品牌塑造、嚴謹品質把關、產品創新及可持續發展,為消費者提供值得信賴的頂級之選,促進消費市場的長遠發展,促進消費市場的長遠發展。

承續其席捲全球的強勁勢頭,沙漠鑽石已逐步成為一種引人注目的文化現象。在全球市場,沙漠鑽石憑藉盛會紅地毯上的亮相與名流佩戴贏得廣泛關注,暖色調天然鑽石在時尚、音樂與娛樂領域的關注度持續上升。美國零售商紛紛反映精品店客流量有所提升,與人生重要時刻相關的查詢量明顯增加——這顯示出消費者在人生關鍵時刻對暖色調天然鑽石的真切渴望。透過將沙漠鑽石的大自然之旅與佩戴者的心路交織呈現,是次企劃將沙漠鑽石定位為超越寶石的存在:它是與大地相連的情感信物,更是真實個性恒久意義的優雅象徵。

欲了解更多天然鑽石資訊,敬請追蹤及瀏覽以下官方社交平台:

De Beers 集團官方網站 www.debeersgroup.com
天然鑽石Instagram帳號:@ADiamondisForeverhk

Hashtag: #天然鑽石 #鑽石 #DeBeers集團 #沙漠鑽石 #鑽石恒久遠一顆永留傳 #ADiamondisForever #Desertdiamonds #NaturalDiamonds #Diamonds

The issuer is solely responsible for the content of this announcement.

關於 De Beers 集團

De Beers 集團(De Beers Group)成立於 1888 年,是全球領先的鑽石公司,在鑽石勘探、開採、銷售和行銷方面擁有無與倫比的專業經驗。De Beers 集團及其合作夥伴在鑽石供應鏈僱用超過 20,000 名員工。以產值及在博茨瓦納、加拿大、納米比亞和南非的開礦作業而言,De Beers 集團為全球最大的鑽石生產公司。創新是 De Beers 集團的核心策略,以此發展包括 De Beers(De Beers London)和 Forevermark 永恒印記在內的品牌組合,以及其他開創性解決方案,例如鑽石開採和可追溯性計劃 GemFair 和 Tracr。De Beers 集團透過 De Beers 鑽石研究機構(De Beers Institute of Diamonds)提供教育和實驗室服務,並憑藉 De Beers 集團 Ignite 團隊推出多種鑽石分選、檢測和分類技術系統,為鑽石行業提供優質的服務和先進技術。De Beers 集團是 Anglo American PLC 集團的一員。如欲了解更多資訊,請瀏覽

關於「創守永恒」承諾

De Beers 集團為實現其在業務所在國家及地區,以及整個鑽石價值鏈中創造可持續正面影響的藍圖,於 2020 年確立了一系列可持續發展目標,致力令其勘探開採的每一顆鑽石,都能對開採地的居民與環境帶來持久的正面影響。De Beers 集團恪守的承諾,規劃出一套全面的框架,以業界領先的道德實踐、攜手合作促進社區繁榮、保護自然環境以及推動平等機會為四大核心支柱,引領我們邁向更公平、安全、潔淨和健康的未來,實現社區繁榮與環境保護。De Beers 集團致力提升行業標準、提高鑽石來源的透明度,並改善手工採礦者的生活條件。在開展各項業務時,集團始終遵循生物多樣性、用水管理、空氣質素、温室氣體排放、廢棄物管理以及礦場關閉與復育等方面的最佳實務。與此同時,De Beers 集團致力與各持份者攜手合作,共建可持續的未來,並提升業務所在社區的生活水平,特別是健康與福祉、教育及技能發展、經濟多元化和生計支援。此外,集團亦積極推動包容性經濟發展,廣納各方意見,以協助塑造公司業務、業務所在社區以至整個社會的未來。De Beers 集團尤為重視改善業界長久以來的女性員工比例問題,並積極鼓勵新一代及多元化人才投身鑽石珠寶行業。

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尚泰百货携手拉差达慕拳馆 推出限量联名手提袋

融合近80年零售传承与泰拳文化,让旅行者将一份泰国文化记忆带回家

曼谷,泰国 – Media OutReach Newswire – 2026年7月30日 – 尚泰零售集团旗下尚泰百货(Central Department Store)携手泰国代表性文化地标与泰拳殿堂拉差达慕拳馆(Rajadamnern Stadium),正式推出Central x Rajadamnern Stadium Bag限量联名手提袋。此次合作将尚泰百货近80年的零售传承与泰拳文化元素融入当代设计,为消费者与旅行者带来一款兼具实用性、文化内涵与纪念意义的联名作品。

792682 Central X Rajadamnern Sta

活动期间为2026年7月1日至10月31日,数量有限,送完或售完即止。消费者可在尚泰百货指定门店达到相应消费门槛后获赠;红色款自7月25日起亦在23家尚泰百货门店公开发售;红色款及白色款自7月1日起在拉差达慕拳馆官方商店发售。

一款设计,连接两大泰国文化元素

限量联名手提袋以当代设计语言重新诠释泰拳文化,并将双方具有代表性的元素融入同一款作品之中:

  • 尚泰百货经典标志:重新启用1947年至1973年间使用的经典标志,回望品牌创立时期的零售传承与历史积淀。
  • Yant Paed Tidt八方护佑圣符:源自泰国传统信仰,被认为象征来自八方的守护、勇气与力量,也呼应泰拳所强调的纪律、坚韧与尊师精神。
  • 红蓝品牌配色:尚泰百货的红色与拉差达慕拳馆的标志性蓝色相结合,呈现双方鲜明的品牌特色。
  • 可重复使用的布质托特包:兼顾日常实用性,并鼓励消费者在活动结束后继续使用。

联名手提袋获取方式

消费达标获赠(2026年7月1日至10月31日,或送完即止)

款式 消费门槛 参与门店
红色款 单笔消费满15,000泰铢 CENTRAL @ centralwOrld、Central Bangrak、Central Rama 9、Central Phuket、Central Patong、CentralFestival Samui、CentralFestival Chiangmai、Central Udonthani及Central Pattaya Beach,共9家门店
白色款 单笔消费满20,000泰铢 Central Chidlom

直接购买

  • 红色款售价990泰铢,自2026年7月25日起在23家尚泰百货指定门店发售:Central Chidlom、CENTRAL @ centralwOrld、Central Ladprao、Central Pinklao、Central Bangna、Central EastVille、Central Silom Complex、Central Rama 2、Central Rama 3、Central Chaengwattana、Central Ramindra、CentralPlaza WestGate、Central Future Park Rangsit、CENTRAL @ Megabangna、Central Nakhon Pathom、Central Fashion Island、CentralFestival Samui、Central Phuket、CentralFestival Hatyai、CentralFestival Pattaya Beach、CentralFestival Chiangmai、Central Khonkaen及Central Udonthani。
  • 红色款及白色款售价均为990泰铢,自2026年7月1日起在拉差达慕拳馆官方商店(Rajadamnern Stadium Official Store)发售。

注:具体活动规则、参与商品及库存情况以各门店现场公布为准。

值得带回家的泰国文化记忆

对消费者而言,这不只是一只手提袋,更是一件融合泰拳精神与泰国零售传承的联名作品。由两大泰国代表性机构携手打造,让旅行者能够将一份兼具文化内涵与纪念意义的泰国记忆带回家。

此次合作亦获得泰国国家旅游局(TAT)的支持。当前,泰国国家旅游局更加重视旅游体验的质量,而非单纯追求游客数量,并致力于通过泰拳、泰国美食、植根本地文化的产品与目的地等文化资源,为旅行者及旅游产业创造更具意义的价值。

了解更多

  • 尚泰百货最新活动与特别礼遇:Facebook及Instagram搜索”Central Department Store”
  • 旅行者专属礼遇与服务:www.central.co.th/en/tourist
  • 拉差达慕拳馆最新动态:Facebook、Instagram及TikTok搜索”Rajadamnern Stadium”
  • 泰拳赛事门票:rajadamnern.com

Hashtag: #尚泰百货 #拉差达慕拳馆 #CentralDepartmentStore






The issuer is solely responsible for the content of this announcement.

关于尚泰零售集团

尚泰零售集团(Central Retail Corporation Public Company Limited)是覆盖泰国及越南市场的综合性多业态、多品类、全渠道零售与批发平台。截至2026年3月31日,集团拥有3,777家门店,业务涵盖百货、专业零售、超市、大型综合卖场、批发及零售物业等,并覆盖泰国63个府及越南26个省市。

集团业务包括食品、硬线、时尚及物业四大板块,旗下品牌包括TOPS、GO WHOLESALE、Thaiwatsadu、Power Buy、OfficeMate、B2S、Central Department Store、Robinson Department Store、Supersports、Robinson Lifestyle及Tops Plaza等。

拉差达慕拳馆是泰拳历史上具有代表性的拳馆,也是泰拳官方排名体系与冠军腰带发展史上的重要场所。每个比赛之夜均以向师承、纪律与历史致敬的传统仪式拉开序幕,并通过现场赛事与沉浸式体验持续传递泰拳文化。

关于尚泰百货

尚泰百货是泰国具有代表性的百货零售品牌,致力于通过精心甄选的商品组合、生活方式体验与专业服务,为顾客提供富有灵感的购物体验。凭借覆盖泰国多个主要城市及旅游目的地的门店网络,尚泰百货的商品与服务涵盖美妆、时尚、腕表与珠宝、母婴及儿童、家居、床品、小家电等多个类别,并持续通过多元服务提升顾客的整体购物体验。

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Two Thai Legends Take Muay Thai Beyond the Ring with the Year’s Most Talked-About Culture-Meets-Fashion Collaboration

Where the spirit of Muay Thai meets eight decades of retail heritage: a special-edition bag available from 1 July 2026 at participating Central Department Stores and Rajadamnern Stadium.

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – Two Thai legends have joined forces on a collaboration that lets travellers carry a piece of Thai culture with them. Central Department Store, under Central Retail, Thailand’s leading department store, and Rajadamnern Stadium, one of the country’s most treasured cultural landmarks and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last.

792816 Central X Rajadamnern Sta

The magic lies in how the bag brings their stories together.
The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

  • Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store’s founding era.
  • Rajadamnern Stadium brings the Yant PaedTidt (Eight-Direction Yantra), an ancient sacred symbol believed to offer protection, courage and strength from every direction — qualities that echo the heart of Muay Thai.
  • Central Department Store’s red meets Rajadamnern Stadium’s signature blue, uniting both identities in one design.
  • The choice of a fabric tote reflects Central Department Store’s commitment to sustainability.

Own the collaboration everyone is talking about.
Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

  • Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
  • Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Collectible for 990 Baht

  • The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
  • The Central x Rajadamnern Stadium Bag Red and White versionsare available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It is a combined expression of Muay Thai spirit and Thai retail heritage, shaped by two Thai legends and created for travelers to carry home. The collaboration has also earned the endorsement of the Tourism Authority of Thailand (TAT), whose current strategy prioritises quality of experience over visitor volume. By leveraging Thailand’s cultural capital — from Muay Thai and Thai cuisine to locally rooted products and destinations — TAT aims to create meaningful value for travellers and the tourism sector alike.

Learn more:

Hashtag: #CentralDepartmentStore #RajadamnernStadium #MuayThai




The issuer is solely responsible for the content of this announcement.

About Central Retail

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading Multi-Format, Multi-Category, Omnichannel Retail and Wholesale platform in Thailand and Vietnam. The Company has a network of 3,777 stores (as of 31 March 2026) such as department stores, specialty stores, supermarket, hypermarket, wholesale, and retail plaza. Central Retail’s business is organized into 4 operating segments based on business units; (1) Food, which focuses on groceries and items including products and services for both people and pets under portfolio of retail and wholesale banners, for example, TOPS, TOPS FOOD HALL, TOPS FINE FOOD, TOPS DAILY, TOPS CARE and GO WHOLESALE in Thailand and Big C / GO! hypermarket, Tops Market Vietnam, go! and Lan Chi Mart in Vietnam; (2) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thaiwatsadu, Thaiwatsadu x BnB home, Auto1, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Supersports, and Central Marketing Group; (4) Property, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle, Tops Plaza, and Big C / GO! mall Vietnam. As of 31 March 2026, Central Retail has a presence in 2 countries: comprising of 63 provinces in Thailand and 26 provinces in Vietnam.

Rajadamnern Stadium is the world’s first Muay Thai stadium. It remains the birthplace of Muay Thai’s official ranking system and championship belt, and a living arena where every fight night begins with a ritual dance honouring teachers, discipline and history through an immersive experience.

About Both Partners

Central Department Store stands as the country’s foremost department store and the curated retail lifestyle destination, bringing together trend setting, high-quality and unique assortment, lifestyle experiences, and world-class services that inspire customers. With branches across Thailand, Central Department Store offers a comprehensive retail universe spanning beauty, fashion, watches and jewellery, mom and kids, home, bedding, small appliances, and elevated services designed to make every visit more than a shopping trip with stores across Thailand’s major tourist cities.

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Two Thai Institutions Take Muay Thai Beyond the Ring with a Standout Culture-Meets-Fashion Collaboration

Where the spirit of Muay Thai meets nearly eight decades of retail heritage: a limited-edition bag available from 1 July 2026 at participating Central Department Store and Rajadamnern Stadium.

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – Two established Thai institutions have come together on a collaboration that invites travellers to carry an expression of Thai culture with them. Central Department Store, under Central Retail, one of Thailand’s established department store names, and Rajadamnern Stadium, a historic cultural landmark in Thailand and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last.

792661 Central X Rajadamnern Sta

Its distinction lies in how the bag brings their stories together.

The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

  • Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store’s founding era.
  • Rajadamnern Stadium brings the Yant Paed Tidt (Eight-Direction Yantra), a sacred symbol traditionally associated with protection, courage and strength from every direction — qualities that echo the heart of Muay Thai.
  • Central Department Store’s red meets Rajadamnern Stadium’s signature blue, uniting both identities in one design.
  • The choice of a reusable fabric tote reflects Central Department Store’s commitment to more considered material choices.

Take Home a Distinctive Thai Collaboration.
Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

  • Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
  • Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Special-Edition Bag for 990 Baht

  • The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
  • The Central x Rajadamnern Stadium Bag Red and White versions are available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It brings together the spirit of Muay Thai spirit and Thailand’s retail heritage, created by two celebrated Thai institutions and created for travelers to carry home. The collaboration is recognise by the Tourism Authority of Thailand (TAT), whose tourism direction places greater emphasis on quality experiences and sustainable value creation. By drawing on Thailand’s cultural strengths — from Muay Thai and Thai cuisine to locally rooted products and destinations — TAT seeks to create lasting value for travellers and Thailand’s tourism sector alike.

Learn more:

Hashtag: #CentralDepartmentStore #RajadamnernStadium #MuayThai




The issuer is solely responsible for the content of this announcement.

About Central Retail

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading Multi-Format, Multi-Category, Omnichannel Retail and Wholesale platform in Thailand and Vietnam. The Company has a network of 3,777 stores (as of 31 March 2026) such as department stores, specialty stores, supermarket, hypermarket, wholesale, and retail plaza. Central Retail’s business is organized into 4 operating segments based on business units; (1) Food, which focuses on groceries and items including products and services for both people and pets under portfolio of retail and wholesale banners, for example, TOPS, TOPS FOOD HALL, TOPS FINE FOOD, TOPS DAILY, TOPS CARE and GO WHOLESALE in Thailand and Big C / GO! hypermarket, Tops Market Vietnam, go! and Lan Chi Mart in Vietnam; (2) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thaiwatsadu, Thaiwatsadu x BnB home, Auto1, Power Buy, OfficeMate, B2S, Meb, and Nguyen Kim; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Supersports, and Central Marketing Group; (4) Property, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle, Tops Plaza, and Big C / GO! mall Vietnam. As of 31 March 2026, Central Retail has a presence in 2 countries: comprising of 63 provinces in Thailand and 26 provinces in Vietnam.

Rajadamnern Stadium is the world’s first Muay Thai stadium. It remains the birthplace of Muay Thai’s official ranking system and championship belt, and a living arena where every fight night begins with a ritual dance honouring teachers, discipline and history through an immersive experience.

About Both Partners

Central Department Store stands as the country’s foremost department store and the curated retail lifestyle destination, bringing together trend setting, high-quality and unique assortment, lifestyle experiences, and world-class services that inspire customers. With branches across Thailand, Central Department Store offers a comprehensive retail universe spanning beauty, fashion, watches and jewellery, mom and kids, home, bedding, small appliances, and elevated services designed to make every visit more than a shopping trip with stores across Thailand’s major tourist cities.

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Toward the Realization of a Sustainable and Resilient ASEAN-Japan Economic Community: “DISG Task Force Joint Declaration” Officially Adopted

The 18th DISG Task Force Meeting Held in Bangkok, Thailand

BANGKOK, THAILAND – Media OutReach Newswire – 30 July 2026 – The Dialogue for Innovative and Sustainable Growth (DISG), a bilateral public-private economic cooperation platform between ASEAN and Japan chaired by Masuo Kuremura, convened the “18th DISG Task Force Meeting” on July 8, 2026, at the Carlton Hotel Bangkok Sukhumvit in Bangkok, Thailand.

Toward the Realization of a Sustainable and Resilient ASEAN-Japan Economic Community: "DISG Task Force Joint Declaration" Officially Adopted

Against the backdrop of a rapidly changing international economic landscape, participants reaffirmed the critical need to further advance cooperation between Japan and ASEAN. Highlighting this shared commitment, the meeting culminated in the official adoption of the “DISG Task Force Joint Declaration” (hereinafter referred to as the “Joint Declaration”), which outlines collaborative actions across five priority fields through public-private partnerships.

Opening Remarks and Keynote Presentation

At the commencement of the meeting, Chairman Masuo Kuremura delivered opening remarks, followed by a comprehensive presentation outlining the four strategic pillars of ASEAN-Japan cooperation:

  1. Supply Chain Resilience
  2. Co-creation of Innovation
  3. AI and Digital Investment
  4. Energy Transition

Amid growing uncertainty in the international arena regarding supply chain resilience, Chairman Masuo Kuremura addressed the possibility of supporting industrial self-reliance through consultations with major ASEAN nations. To promote the co-creation of innovation, he showcased the achievements of the “Fast Track Pitch” events—which attracted 410 applications and 776 participants across four neighboring nations—as well as the “Young Leaders Summit.”

In the field of AI and digital investment, he discussed the need for cooperation in data centers and semiconductors. For energy transition, he proposed the “AZEC+” (Asia Zero Emission Community Plus) initiative, which enhances the existing decarbonization framework by integrating a broader security perspective. In conclusion, he stressed the importance of translating these frameworks into more concrete projects and discussions.

Following the opening session, the first segment of keynote speeches featured Prof. Dr. Pavida Pananond, Professor of International Business at Thammasat Business School, who spoke on “Challenges and Expectations of ASEAN-Japan Cooperation.” She highlighted the structural shift in global supply chains from “efficiency-first” to “security and resilience-first” models. Noting that resilience holds different meanings depending on national perspectives and corporate strategies, she presented three crucial implications for businesses:

  1. Understanding the specific strengths of each country and region.
  2. Identifying critical areas along the value chain.
  3. Creating resilience across regions, industries, and companies that transcends mere cost-efficiency.

Next, Mr. Yuta Okuyama, Chief of Staff of the President’s Office at the Economic Research Institute for ASEAN and East Asia (ERIA), delivered a presentation titled “From Shock to Strategy: Towards a New Generation of ASEAN-Japan Cooperation and Regional Economic Resilience.” He detailed ERIA’s efforts to strengthen regional platforms through supply chain analysis and Track 1.5 public-private dialogues. He also introduced an ongoing initiative to formulate a regional oil stockpiling strategy for ASEAN, affirming ERIA’s commitment to reinforcing economic resilience and security in the region through cooperative approaches.

Presentations: Updates from the Chambers of Commerce and Industry of the Philippines and Thailand

The second session opened with a presentation by Mr. Perry Ferrer, President of the Philippine Chamber of Commerce and Industry (PCCI). He outlined the structural challenges facing the Philippines, including infrastructure quality constraints, income disparities, and the economic toll of frequent typhoons. However, he also spotlighted the country’s emerging strategic assets, such as its robust semiconductor and electronics industries, its young demographic profile, the trilateral “Luzon Economic Corridor” initiative involving Japan, the US, and the Philippines, and its high-purity silica resources. Mr. Ferrer emphasized the complementary nature of the bilateral relationship, with Japan providing capital and technology while the Philippines contributes a dynamic workforce and critical minerals.

Subsequently, Mr. Voratat Tantimongkolsuk, Deputy Secretary General of the Board of Trade of Thailand (representing the Thai Chamber of Commerce – TCC), pointed out that global supply chains are at a turning point due to geopolitical risks and maritime logistics disruptions. Leveraging the strategic location of the Mekong region connecting East Asia and ASEAN, he proposed enhancing land-sea connectivity and trucking efficiency through the Greater Mekong Subregion (GMS) framework. He identified digital logistics and green logistics as top priorities for ASEAN-Japan cooperation, concluding that mutual trust among stakeholders is indispensable to realizing a resilient and sustainable supply chain.

Discussion and Exchange of Views

A lively panel discussion ensued, focusing on supply chain resilience and workforce development:

  • Mr. Perry Ferrer (PCCI, Philippines) proposed the implementation of supply chain visualization tools and the necessity of establishing a mutual recognition framework for skilled labor.
  • Mr. Hans Lukiman (KADIN, Indonesia) emphasized the importance of creating pathways that allow returning workers to contribute their acquired skills back to domestic industries.
  • Mr. Nguyen Vu Kien (VCCI, Vietnam) advocated for the development of supply chain traceability systems.
  • Mr. Musa Adnin (ASEAN-BAC, Brunei) brought up a practical case where no Japanese firms participated in recent domestic data center tenders, pointing out that “while Japan possesses superior technology, it lags behind Western and Chinese competitors in terms of business execution and deployment speed.”

In response to these recommendations, Ms. Yumiko Hata (Director, Asia and Pacific Division at the Ministry of Economy, Trade and Industry, METI, of Japan) expressed her gratitude for the proposals and stated, “We will promote measures toward energy security and supply chain resilience in close cooperation with the chambers of commerce of each country.”

To consolidate the rich insights from this dialogue, Chairman Masuo Kuremura presented the “DISG Task Force Joint Declaration” at the conclusion of the meeting, which was officially adopted.

Background of the Joint Declaration

While ASEAN continues to enjoy robust economic growth, geopolitical tensions, energy supply chain risks originating from the Strait of Hormuz, and structural shifts in industries driven by AI and digitalization are impacting the regional economy. Under these circumstances, Japan and ASEAN have compiled the Joint Declaration to co-create a sustainable and resilient economic foundation.

Key Points of the Joint Declaration

The Joint Declaration aims to strengthen public-private partnership and regional cooperation across the following five priority areas:

1. Building Resilient Supply Chains

Acknowledge that securing the stability and diversity of supply chains, including critical materials and technologies, is essential for regional economic growth. Japan and ASEAN will upgrade production, logistics, and procurement networks through deeper industrial cooperation, enhancing resilience and mitigating concentration risks.

2. Cooperation in Economic Security Fields

Strengthen mutually beneficial, complementary partnerships in a highly volatile international environment. Cooperation will focus on information sharing, human resource development, and investment promotion in strategically critical sectors, including semiconductors, automobiles, AI/digital infrastructure, and energy.

3. Cooperation in Energy Transition and Next-Generation Energy Fields

Pursue the dual goals of energy security and carbon neutrality by establishing supply infrastructure and technical collaboration in next-generation fields, such as biofuels, sustainable aviation fuel (SAF), and small modular reactors (SMRs). Regional energy resilience will be enhanced by leveraging the ASEAN Power Grid (APG), the Asia Zero Emission Community (AZEC), and the Partnership on Wide Energy and Resources Resilience Asia (POWERR Asia) frameworks.

4. Promoting Innovation and Industrial Upgrading

Position digital transformation (DX) and green transformation (GX) as keys to economic growth and industrial competitiveness, and promote inter-enterprise collaboration and open innovation in areas such as AI, data utilization, and next-generation mobility. The goal is to generate ASEAN-originated innovation through cooperation among large enterprises, SMEs, startups, and academia.

5. Next-Generation Human Resource Development and Contribution to Local Communities

Recognize that talent cultivation and active personnel exchanges are indispensable for sustainable development. Japan and ASEAN will promote exchanges among next-generation leaders, specialists, and young entrepreneurs, contributing to a diverse, inclusive, and resilient society.

Hashtag: #DISG


The issuer is solely responsible for the content of this announcement.

About DISG

Established in 2020 following an agreement at the ASEAN-Japan Economic Ministers’ Meeting, the Dialogue for Innovative and Sustainable Growth (DISG) is a public-private dialogue platform dedicated to deepening bilateral economic cooperation. Focusing on high-impact areas such as digital transition, green economy, and industrial upgrading, DISG translates cooperative potential into concrete initiatives through expert discussions across the private, academic, and public sectors. Notably, DISG collaborates with 13 key economic organizations, including the Japan External Trade Organization (JETRO) and the ASEAN Business Advisory Council (ASEAN-BAC), creating a “public-private PDCA cycle” that reports field-level challenges and projects directly to the ASEAN-Japan Economic Ministers’ Meeting (AEM-METI).

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Noise Off, Space On: oraimo Announces Visionary Partnership with Rap Icon Draganov Alongside Flagship oraimo SpaceBuds 2 Debut

A cultural and technological alliance redefining sound, self-expression, and premium audio innovation for Morocco’s new generation.

CASABLANCA, MOROCCO – Media OutReach Newswire – 30 July 2026 — Where music meets innovation, self-expression thrives. Marking a major moment in Morocco’s creative scene, global smart accessories pioneer oraimo has teamed up with the country’s rap trailblazer Draganov as its newest Brand Ambassador. This tie-up represents a deep, long-term strategic alliance. By uniting one of Morocco’s most authentic musical voices with one of the world’s fastest-growing consumer electronics brands, the partnership seeks to elevate how Gen Z and Millennials perceive lifestyle technology.

Noise Off, Space On: oraimo Announces Visionary Partnership with Rap Icon Draganov Alongside Flagship SpaceBuds 2 Debut

Serving as the cornerstone of this exciting long-term collaboration is the launch of the oraimo SpaceBuds 2. Guided by the campaign mantra “Noise Off. Space On.”, the partnership highlights the power of smart technology in helping young individuals shape their own creative sanctuaries amidst a noisy world.

Both oraimo Maroc and Draganov share a dedication to inspiring the next wave of creators through authentic, boundary-pushing experiences. “To me, music is about carving out a personal space to create and connect,” Draganov shared. “Partnering with oraimo is exciting because we both want to empower people to experience that creative freedom, whenever and wherever they are.”

Crafted from the user’s perspective, the oraimo SpaceBuds 2 act as the ultimate everyday companion—whether commuting, working, or chasing inspiration. The wireless earbuds boast an industry-leading 52dB ANC (Active Noise Cancellation), powered by an advanced hybrid noise-cancelling algorithm. This ensures that even in chaotic urban environments, users can instantly switch off external noise and focus on their own rhythm.

Breaking new ground in music technology, the oraimo SpaceBuds 2 also come packed with cutting-edge AI Translation functions. With features supporting real-time conversation translation, voice prompts, and meeting note summarization, these smart earbuds seamlessly transition from an immersive entertainment hub to a powerful tool for young business professionals.

Visually, the earbuds pay homage to Moroccan culture and speak directly to local roots, with a unique Lunar Eclipse sliding design. Featuring a sleek, Lunar Eclipse-inspired sliding cover complemented by a custom Infinite Light Effect, the product beautifully marries modern design with deep cultural meaning. Beneath the hood, a φ11mm dynamic driver works in harmony with the signature HavyBassTM algorithm to deliver a rich, spatial audio experience and crystal-clear call quality. Complete with an impressive 45-hour battery life and a 10-minute ultra-fast charge that delivers 3 hours of playback, the earbuds redefine everyday convenience.

The oraimo SpaceBuds and oraimo SpaceBuds 2 are now both available across Morocco. Users can fully customize their listening experience, adjust noise reduction levels, and locate their earbuds via the official oraimo Sound app. By bridging the gap between premium consumer electronics and authentic Moroccan youth culture, oraimo continues to solidify its footprint as an innovative lifestyle-driven leader in the region.

Hashtag: #oraimo #SpaceBuds2 #Draganov

The issuer is solely responsible for the content of this announcement.

About oraimo

oraimo is a pioneering global smart accessories brand that brings cutting-edge, accessible technology to consumers worldwide. Operating in over 60 countries, oraimo serves as an industry frontrunner by blending premium quality, modern design, and exceptional value. Its extensive product ecosystem spans wireless earbuds, smartwatches, speakers, charging solutions, power banks, mobile accessories, and smart home devices. Guided by a spirit of continuous innovation, oraimo is committed to designing smart solutions that inspire and empower young generations to live a more connected, dynamic lifestyle.

Official website:

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Green SM Officially Launches Fully Electric Taxi Service in Denmark

COPENHAGEN, DENMARK – Media OutReach Newswire – 30 July 2026 – Green SM today officially launched its fully electric taxi service in Copenhagen, marking the company’s first entry into the European market. The launch represents an important milestone in Green SM’s international expansion, following the successful rollout and operation of its services across Vietnam and several Asian markets.

Photo (22).jpg

The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of the Socialist Republic of Vietnam in the Kingdom of Denmark, together with representatives from leading Danish organizations, including 3F, Dansk Erhverv, DPT and Carnegie Investment Bank, alongside strategic partners and industry stakeholders from the transport, technology, energy, finance and infrastructure sectors.

As one of the world’s leading cities in sustainable urban mobility, Copenhagen was chosen as Green SM’s first European market. Here, the company aims to complement the city’s existing transport network by offering another reliable, fully electric mobility option for residents and visitors alike.

In Denmark, the company operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles, serving a wide range of everyday urban travel needs. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to help ensure consistent service quality and customer experience. During the initial phase of operations, Green SM will focus on establishing a reliable local operation, ensuring full compliance with Danish regulations, and continuously improving its service based on feedback from customers, drivers, and other stakeholders.

Delivering a safe, professional, and consistent customer experience begins with Green SM’s drivers. Before serving customers, every driver completes comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation. Together with ongoing training and a robust local operations system, this helps ensure every journey reflects the high standards Green SM is committed to delivering.

Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before each trip is confirmed, and electronic receipts are issued automatically at the end of every journey. To mark its launch in Copenhagen, Green SM is offering new customers five (5) vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride throughout the Grand Launch period from July 30 to September 30, 2026.

Richard Nabil Chahine, CEO of Green SM Europe, said: “Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow.”

Green SM’s expansion into Europe reflects the company’s long-term approach to international growth. Rather than prioritising rapid expansion, Green SM focuses on building well-structured local operations, adapting its services to local market needs, and earning trust through consistently reliable service.

With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark’s long-standing ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.

Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India and Kazakhstan. Through its fully electric fleet, technology platform and consistent operating standards, the company is steadily expanding internationally while adapting its services to local market needs.

Hashtag: #GreenSM

The issuer is solely responsible for the content of this announcement.

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Bruce Rockowitz’ #legend Unveils AI-First Strategy to Redefine Luxury Media

HONG KONG SAR – Media OutReach Newswire – 29 July 2026 – #legend, Asia’s leading luxury lifestyle print and digital platform, has announced its AI-first transformation strategy across editorial, commercial, and audience development operations. The move positions #legend at the forefront of a rapidly shifting media landscape, where premium publishing must evolve as quickly as the readers it serves.

As audiences increasingly consume content through AI-powered search, personalized recommendations, and immersive digital experiences, #legend is investing in artificial intelligence to enhance editorial excellence, deepen audience engagement, and create greater value for readers, luxury brands, and business partners.

“AI is not replacing creativity; it is enhancing it,” said Bruce Rockowitz, Chairman of Legend Publishing. “Luxury has always been about delivering exceptional experiences. By embracing AI, we can better understand our audience, produce richer content more efficiently, and connect brands with consumers in more meaningful ways.”

Central to the transformation is a new AI-powered editorial ecosystem built to support journalists and creative teams. Editors will be assisted with research, multilingual translation, trend analysis, and workflow efficiencies, freeing them to concentrate on the original storytelling and high-quality journalism that have defined the publication since its founding.

Readers will also notice a more personalized experience. #legend will introduce intelligent content discovery across its digital platforms, surfacing articles, luxury products, travel destinations, events, and business insights tailored to individual interests. For the brand’s commercial partners, this translates into more targeted, measurable, and meaningful marketing opportunities backed by real audience data.

For luxury brands working with #legend, AI-powered analytics will offer a clearer window into audience behavior, campaign performance, and emerging consumer trends, enabling stronger strategies and more accountable investment.

The company will also accelerate the production of premium marketing content, social campaigns, newsletters, video and multilingual editorial through generative AI, supporting its continued growth across Asia without compromising the editorial standards the brand is known for.

Recognizing that readers increasingly discover content through conversational AI rather than conventional search, #legend is investing in publishing infrastructure built for this new reality. By strengthening structured content, digital discoverability, and intelligent search capabilities, the platform is cementing its place as a trusted voice for luxury and lifestyle content wherever readers choose to find it.

Across the business, the benefits are expected to be tangible: faster production cycles, stronger reader engagement, sharper advertising performance, and more confident, data-informed decision-making at every level of the organization.

Through it all, the qualities that built #legend’s reputation remain non-negotiable. Authentic storytelling, trusted journalism, and premium experiences are not features of the old model to be discarded. They are the foundation upon which everything new will be built.

“Our future lies at the intersection of innovation and creativity,” Rockowitz added. “By combining human expertise with intelligent technology, we are building a smarter media platform that will continue to inspire readers, empower brands, and shape the future of luxury publishing in Asia.”

Hashtag: #legend

The issuer is solely responsible for the content of this announcement.

About #legend

#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.

For more information, visit:

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Dapatkan Produk Tempatan Sampai Pada Hari Yang Sama dengan 8.8 Jualan Merdeka Shopee

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 29 Julai 2026 – Sempena 8.8 Jualan Merdeka, dapatkan produk tempatan lebih pantas dengan Beli Hari Ini, Sampai Hari Ini di Shopee, yang menawarkan pilihan Same Day atau Instant Delivery. Dari sekarang hingga 9 Ogos, rakyat Malaysia boleh menyambut Merdeka dengan menyokong jenama kebanggaan tempatan sambil menikmati Penghantaran Percuma Harian dan Baucar VIP bernilai sehingga RM8,800, sebelum meneroka lebih banyak pilihan serantau sempena ASEAN Online Sales Day pada 8 Ogos.

8.8 Jualan Merdeka Visual_BM


Inilah antara tawaran yang menanti:

Dapatkan Jenama Kegemaran Lebih Pantas dengan Beli Hari Ini, Sampai Hari Ini

Kini, jenama tempatan kegemaran rakyat Malaysia hanya beberapa jam sahaja dari pintu anda. Dengan Beli Hari Ini, Sampai Hari Ini, buat pesanan sebelum 12 tengah hari untuk menikmati Same Day Delivery, atau sebelum 3 petang untuk Instant Delivery dalam tempoh empat jam.

Teruskan kemeriahan sambutan dengan pelbagai tawaran menarik, termasuk Baucar Diskaun 22% Harian serta Baucar Diskaun 88% yang akan ditawarkan secara eksklusif bermula 8 malam pada 7 Ogos dan sepanjang 8 Ogos.

Lebih Banyak Penjimatan dengan Penghantaran Percuma Harian

Nikmati penghantaran ke seluruh negara hanya dengan beberapa ketikan melalui Penghantaran Percuma Harian, tanpa perbelanjaan minimum untuk lebih penjimatan pada setiap pembelian.

Nikmati Keistimewaan Shopee VIP Sempena Hari Merdeka

Raikan 8.8 Jualan Merdeka dengan Baucar VIP Bernilai sehingga RM8,800, dan nikmati penjimatan apabila membeli jenama ikonik Malaysia seperti Russell Taylors, Love Earth Organic dan Montigo. Sertai Shopee VIP untuk membuka lebih banyak penjimatan eksklusif, termasuk:

  • Nikmati Baucar Diskaun 30% setiap hari hingga 8 Ogos.
  • Baucar Penghantaran Percuma tanpa perbelanjaan minimum
  • Penjimatan sehingga RM400 setiap Rabu VIP

Mulai 7 Ogos, ahli Shopee VIP boleh menikmati akses awal kepada tawaran sehingga 50% diskaun seawal 12 tengah malam, diikuti dengan penurunan baucar eksklusif yang menawarkan penjimatan sehingga RM1,000 bermula 8 malam. Selain itu, ahli juga boleh menikmati pelbagai ganjaran gaya hidup baharu, termasuk:

  • Akses percuma selama 3 bulan ke The Star Digital
  • Diskaun sehingga 10% untuk penerbangan, hotel, tarikan dan pakej pelancongan di Trip.com
  • Akses percuma Canva Pro selama 3 bulan bermula 8 Ogos

Meriahkan Lagi Sambutan dengan Shopee Live

Jangan lepaskan peluang menonton Shopee Live dari 12 tengah hari hingga 2 petang pada 30 & 31 Julai serta 8 Ogos, bersama Mekyun, Sasi dan Sharina Richie. Nantikan pelbagai permainan interaktif, demonstrasi produk dan temu bual eksklusif.

Ikuti livestream untuk merebut Baucar Shopee Lagi Murah Diskaun 50%, di samping menikmati diskaun tambahan sehingga 95% daripada penjual terpilih, eksklusif untuk pembelian semasa sesi Shopee Live.

Jangan Lepaskan Tawaran Terhebat Hanya Pada 8.8

Raikan kemuncak 8.8 Jualan Merdeka dengan pelbagai tawaran eksklusif selama sehari sahaja, bermula 8 malam, 7 Ogos:

  • RM8 Knockout Deals– Dapatkan produk terpilih pada harga hanya RM8, selagi stok masih ada.
  • Shopee Lagi Murah Daily Shocking Sale 50% Off – Nikmati potongan sehingga 50% untuk jenama tempatan seperti Aik Cheong, SimplySiti dan Pery Smith pada waktu-waktu tawaran yang ditetapkan.
  • RM800 Knockout Vouchers – Jimat sehingga RM800 apabila berbelanja minimum RM1,600.
  • 8.8 Voucher Drop – Nantikan baucar RM10 yang akan ditawarkan pada waktu-waktu terpilih untuk pembelian minimum RM20.

Terokai Lebih Banyak Pilihan Sempena ASEAN Online Sales Day Bermula 8 Ogos

Sempena ASEAN Online Sales Day (AOSD) yang bermula 8 Ogos, teruskan sokongan kepada jenama tempatan Malaysia sambil menikmati Penghantaran Percuma serta pulangan tunai sehingga 50% apabila membeli-belah daripada penjual seperti MILK Inc, Kita Shop Sabah, dan TT Racing. Luaskan pengalaman membeli-belah anda ke seluruh Asia Tenggara dengan menerokai pilihan menarik daripada penjual serantau seperti shushi clothing, sakhacoffeeon dan eveandboyd sebelum kempen berakhir.

Hashtag: #Shopee #ASEANOnlineSalesDay #Merdeka

The issuer is solely responsible for the content of this announcement.

Mengenai Shopee

Shopee ialah platform e-dagang terkemuka di Asia Tenggara, Taiwan dan Brazil. Shopee memacu ekosistem digital yang inklusif dan mampan dengan membantu perniagaan beralih ke platform digital serta mengembangkan kehadiran dalam talian mereka, selain memperluas akses orang ramai kepada perkhidmatan digital dan memperkasa komuniti tempatan.

Shopee menawarkan pengalaman membeli-belah yang mudah, selamat dan interaktif, dinikmati oleh jutaan pengguna setiap hari. Shopee juga merupakan penyumbang penting kepada ekonomi digital dengan komitmen kukuh untuk membantu jenama tempatan dan usahawan berkembang maju dalam e-dagang.

Shopee ialah sebahagian daripada Sea Limited (NYSE: SE), sebuah syarikat teknologi global. Misi Sea adalah untuk meningkatkan kualiti hidup pengguna dan perniagaan kecil melalui teknologi menerusi tiga perniagaan terasnya: Shopee, Garena dan Monee.

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Get Local Products Delivered On The Same Day With Shopee’s 8.8 Merdeka Sale

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 29 July 2026 – Bring home local finds faster with Shopee’s Buy Today, Get Today, offering the flexibility of Same Day or Instant Delivery this 8.8 Merdeka Sale. From now until 9 August, Malaysians can celebrate Merdeka by supporting brands that are proudly Malaysian while enjoying Daily Free Shipping and VIP Vouchers worth up to RM8,800, before discovering more regional favourites at ASEAN Online Sales Day this 8 August.

 

Shopee 8.8 Merdeka Sale Visual

Here’s a look at what’s in store:

Bring Home Beloved Brands Faster via Buy Today, Get Today

Malaysia’s beloved local brands are now just hours away with Buy Today, Get Today. Place orders by 12 PM for Same Day Delivery or by 3 PM for Instant Delivery within four hours. Keep the celebrations going with a parade of deals, from Daily 22% Off Vouchers to special 88% Off vouchers dropping exclusively at 8 PM, 7 August, and throughout 8 August.

March Into More Savings with Daily Free Shipping

Enjoy nationwide delivery at a tap of a button with Daily Free Shipping vouchers, with no minimum spend to save more across every checkout.

Experience Independence Day Privileges with Shopee VIP

Celebrate 8.8 Merdeka Sale with VIP vouchers worth up to RM8,800, and shop for iconic Malaysian staples such as Russell Taylors, Love Earth Organic, and Montigo for less. Join Shopee VIP to unlock even more savings with these member-exclusive deals:

  • Daily 30% off vouchers dropping daily until 8 August
  • Everything Free Shipping vouchers with no minimum spend
  • Save up to RM400 every VIP Wednesday

Starting 7 August, subscribers get first dibs on deals up to 50% off from 12 AM, followed by exclusive voucher drops offering up to RM1,000 in savings from 8 PM. On top of this, members are also in for a treat with a line-up of new lifestyle perks, including:

  • Free 3 month access to The Star Digital
  • Up to 10% off on flights, hotels, attractions, and tours with Trip.com
  • Free 3 month Canva Pro access starting 8 August


Turn Up the Excitement with Shopee Live

Tune in to Shopee Live from 12–2 PM on 30, 31 July and 8 August as Mekyun, Sasi, and Sharina Richie invite Malaysians to join interactive games, product showcases, and exclusive interviews. Watch along to grab exclusive Lagi Murah 50% off vouchers, with selected sellers offering an additional 95% off for livestream checkouts only.

Don’t Miss These Showstopper Deals Only On 8.8

Spark up the festivities with a grand finale of one-day-only deals, starting from 8 PM, 7 August:

  • RM8 Knockout Deals – Wave in more savings with selected products for only RM8 while stocks last.
  • Shopee Lagi Murah Daily Shocking Sale 50% Off – Take home up to 50% off on local brands like Aik Cheong, SimplySiti, and Pery Smith, check out at these key timings.
  • RM800 Knockout Vouchers – Toast to bigger savings with RM800 off vouchers for purchases of RM1,600 or more.
  • 8.8 Voucher Drop – Keep an eye out for RM10 off vouchers dropping at these selected hours, valid for purchases from RM20.


Discover More with ASEAN Online Sales Day Starting 8 August

Support Malaysia’s homegrown brands this ASEAN Online Sales Day (AOSD) starting 8 August and enjoy Free Shipping with up to 50% cashback on sellers like MILK Inc, Kita Shop Sabah, and TT Racing. Then take the celebrations beyond Malaysia and be sure to browse standout picks from across the region such as shushi clothing, sakhacoffeeon, and eveandboyd before the sale ends.

Hashtag: #Shopee #ASEANOnlineSalesDay #Merdeka

The issuer is solely responsible for the content of this announcement.

Shopee

Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the digital economy, with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a global technology company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.

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