Tuesday, 11 August 2026 Stay informed. No noise.

昂心生物 AilsynBio 与东阿阿胶签约启动项目合作

AI 赋能传统中药,共启大健康产业新篇章

香港 – Media OutReach Newswire – 2026年4月10日 – AI药物研发公司 昂心生物 (AilsynBio) 今日于香港科学园举行项目合作签约仪式 ,宣布与 东阿阿胶股份有限公司(000423.SZ)达成项目合作协议 。此次合作标志着人工智能(AI)与传统医药的深度跨界融合,旨在透过科技赋能生物医药创新。

本次仪式汇聚了产、学、研各界的重量级嘉宾,包括华润医药集团、香港科技园公司及香港大学的高层领导与专家,共同见证这一重要里程碑 。

华润医药首席科学家陈波博士指出:此次与东阿阿胶及昂心生物的合作,是华润医药推动中医药现代化的一次重要实践,更是内地与香港在”AI+中药”领域产学研深度融合的探索。我们期待通过整合两地科研与产业资源,为破解中药作用机制难题、加速中医药从经验医学迈向循证医学提供创新路径。

东阿阿胶副总裁郑梁先生表示:复方阿胶浆作为东阿阿胶的核心战略大品种,其科学价值的深化对品牌升级至关重要。本次合作将为产品在女性健康领域的科学基础研究添砖加瓦,并成为传统中药与前沿科技跨界合作的标杆。

香港大学科桥有限公司董事总经理王光世先生表示,香港大学科桥有限公司 荣幸见证港大初创企业 昂心生物 与华润医药集团旗下 东阿阿胶 签约启动项目合作。此次合作充分体现了将香港顶尖学术研究成果转化为具备重大影响力之产业应用的成功范例。这项合作将助力其履行将前沿生物技术推向全球规模化应用的使命。

展望未来,双方将重点推进三大合作方向:一是推进 AI 驱动创新,利用 昂心生物 的 AI 药物发现平台以加速生物医药研发进程 ;二是开展专项研究,针对「卵巢早衰(POI)」研究项目进行深度合作 ;三是促进跨界融合,探讨生物技术、人工智能与传统中药之融合,携手开创大健康产业的新范式 。

在签约仪式上,昂心生物与东阿阿胶双方签署协议 。仪式由华润医药首席科学家陈波博士、香港科技园首席创科生态发展总监柯志成先生,以及香港大学科桥有限公司董事总经理王光世先生共同见证 。

昂心生物 表示,本次合作不仅是前沿技术与传统医药的结合,更是对未来医疗健康创新的战略布局 。透过 AI 技术的赋能,将为传统医药注入科技活力,造福更多患者 。

Hashtag: #AilsynBio #昂心生物

The issuer is solely responsible for the content of this announcement.

关于华润医药

华润医药集团有限公司(香港联合交易所股份代码:03320.HK)是中国领先的综合医药公司,主要从事医药研发、制造、分销及零售等业务,旗下拥有多家上市公司和化学药、生物药创新药研发平台。公司产品组合包括化学药品、中药、生物制剂、保健品及医疗器械等,覆盖广泛治疗领域,旗下拥有「999」「东阿阿胶」「江中」等多个知名品牌。公司秉承「守护人类健康 提升生命质量」的使命,致力于成为大众信赖、创新驱动发展的医药健康产业引领者。

关于东阿阿胶

东阿阿胶股份有限公司(000423.SZ)是阿胶及系列产品生产经营企业,隶属央企华润集团,主要从事阿胶及系列中成药、保健食品和食品的研发、生产和销售。公司前身为山东东阿阿胶厂,1952年建厂,1996年在深交所挂牌上市,2005年加入华润集团。公司拥有国家胶类中药工程技术研究中心、博士后科研工作站,是国家高新技术企业、国家级创新型企业,同时也是国家级非物质文化遗产传承企业、全国中医药文化宣传教育基地。产品除国内市场外,还销往东南亚、欧美等10多个国家和地区。

关于昂心生物AilsynBio

AilsynBio 是一家 AI-native 生物科技公司,致力于差异化治疗药物的理性设计。透过结合人工智能、基于物理的建模技术,以及深厚的药物化学专业知识,公司提供涵盖新靶点识别、作用机制解析,以及先导分子设计与优化的全流程药物研发解决方案。AilsynBio 的技术已在与多家全球顶尖制药公司的合作中获得验证,展现出业界领先的预测准确性,并能以更高效率、更高成功率,以及远低于传统方法的时间与成本,推进具 IND 申报潜力的候选分子交付。

28857

AilsynBio and Dong-E-E-Jiao Sign Project Cooperation Agreement Empowering Traditional Medicine with AI to Open a New Chapter in the Health Industry

HONG KONG SAR – Media OutReach Newswire – 10 April 2026 – AilsynBio, an AI-driven drug discovery company, held an Innovative Project Cooperation Agreement Signing Ceremony today at the Hong Kong Science Park, announcing a project cooperation agreement with Dong-E-E-Jiao Co., Ltd. (000423.SZ). This partnership marks a profound cross-sector integration of Artificial Intelligence (AI) and traditional medicine, aiming to empower biopharmaceutical innovation through technological means.

The ceremony brought together influential leaders and experts from industry, academia, and research sectors, including senior representatives from China Resources Pharmaceutical Group, Hong Kong Science and Technology Parks Corporation (HKSTP), and The University of Hong Kong (HKU), to witness this significant milestone.

Dr. Bo Chen, Chief Scientific Officer of China Resources Pharmaceutical, noted:

“This collaboration with Dong-E-E-Jiao and AilsynBio is a key initiative for China Resources Pharmaceutical in advancing the modernization of Traditional Chinese Medicine (TCM). It represents a deep integration of industry, academia, and research in the field of ‘AI + TCM’ between Mainland China and Hong Kong. We look forward to leveraging scientific research and industrial resources from both regions to overcome the challenges of TCM’s mechanisms of action and to pave an innovative path for TCM to evolve from empirical medicine to evidence-based medicine.”

Mr. Liang Zheng, Vice President of Dong-E-E-Jiao, stated:

“As a core strategic product for Dong-E-E-Jiao, deepening the scientific value of Compound E-Jiao Syrup is crucial for our brand upgrade. This cooperation will strengthen the scientific foundation of our products in the field of women’s health, helping Dong-E-E-Jiao accelerate into a new stage of ‘reshaping TCM wisdom through technological innovation.'”

Mr. Pierre Wang, Managing Director of HKU Versitech Limited, stated:

“HKU Versitech is honored to witness this project cooperation between HKU spin-off AilsynBio Ltd. and China Resources Pharmaceutical subsidiary Dong-E E-Jiao, a partnership that exemplifies the successful translation of Hong Kong’s top-tier academic research into high-impact industrial applications. This cooperation will continue to serve as a vital catalyst for the company’s rapid international growth and its mission to scale cutting-edge biotechnology globally.”

Looking ahead, the two parties will focus on three key collaborative directions:

  1. Advancing AI-driven innovation: Leveraging AilsynBio’s AI drug discovery platform to accelerate biopharmaceutical R&D processes.
  2. Launching specialized research: Engaging in in-depth cooperation on the “Premature Ovarian Insufficiency (POI)” research project.
  3. Promoting cross-border fusion: Exploring the integration of biotechnology, AI, and traditional medicine to jointly create a new paradigm for the health industry.

During the ceremony, AilsynBio and Dong-E-E-Jiao signed the agreement on behalf of their respective organizations. The signing was witnessed by Dr. Bo Chen, Chief Scientist of China Resources Pharmaceutical; Mr. Eric Or, Chief Ecosystem Development Officer of HKSTP; and Mr. Pierre Wang, Managing Director of HKU Versitech.

AilsynBio stated that this cooperation is not only a combination of cutting-edge technology and traditional medicine, but also a strategic layout for future healthcare innovation. By leveraging AI technology, the partnership aims to inject technological vitality into traditional medicine for the benefit of more patients.

Hashtag: #AilsynBio #昂心生物

The issuer is solely responsible for the content of this announcement.

About China Resources Pharmaceutical

China Resources Pharmaceutical Group Limited (Stock code: 03320.HK) stands as a premier, integrated pharmaceutical enterprise in China. Our comprehensive operations span the entire value chain, from R&D and manufacturing to distribution and retail. We host a robust portfolio of listed subsidiaries and maintain advanced innovation platforms dedicated to both chemical and biological pharmaceuticals. Our diverse products including chemical drugs, Traditional Chinese Medicine (TCM), biologics, health supplements, and medical devices, addressing a vast spectrum of therapeutic areas. We are the proud custodian of iconic brands such as “999”, “Dong-E-E-Jiao”, and “Jiangzhong”. Guided by our mission to “Safeguard Human Health and Enhance Quality of Life,” we are dedicated to evolving into a trusted, innovation-driven leader in pharmaceutical and healthcare sector.

About Dong-E E-Jiao

Dong-E E-Jiao Co., Ltd. (000423.SZ) is an enterprise engaged in the production and operation of E-Jiao and related products. As a subsidiary of state-owned China Resources Group, it is primarily involved in the R&D, production, and sales of E-Jiao and related Chinese patent medicines, health foods, and food products. The company, formerly known as Shandong Dong-E E-Jiao Factory, was established in 1952, listed on the Shenzhen Stock Exchange in 1996, and joined China Resources Group in 2005. The company houses the National Gelatin Traditional Chinese Medicine Engineering Technology Research Center and a postdoctoral research workstation. It is recognized as a National High-Tech Enterprise, a National Innovative Enterprise, a National Intangible Cultural Heritage Heritage Enterprise, and a National Traditional Chinese Medicine Culture Publicity and Education Base. Its products are sold not only in the domestic market but also in over 10 countries and regions, including Southeast Asia, Europe, and the Americas.

About AilsynBio

AilsynBio is an AI-native biotechnology company dedicated to the rational design of differentiated therapeutics. By combining artificial intelligence, physics-based modeling, and deep medicinal chemistry expertise, the company delivers end-to-end drug discovery solutions spanning novel target identification, mechanism-of-action elucidation, and lead design and optimization. Validated through collaborations with multiple top-tier pharmaceutical companies, AilsynBio’s technology offers industry-leading predictive accuracy and enables the delivery of IND-ready candidate molecules with greater efficiency, higher success rates, and a fraction of the time and cost required by conventional approaches.

28857

Supporting ASEAN’s creative economy through UK partnership and research

SINGAPORE – Media OutReach Newswire – 10 April 2026 – The success and impact of the ASEAN–UK Advancing Creative Economy programme was on show at the recent 2nd ASEAN–UK Creative Economy Symposium 2026 in Manila. The Symposium showcased how research, capacity building, and regional collaboration are shaping the future of the creative economy across Southeast Asia, further advancing the goals of the ASEAN Creative Economy Sustainability Framework, adopted at the 46th ASEAN Summit. The Symposium also celebrated the 5th anniversary of the ASEAN–UK Dialogue Partnership, focused on deepening cooperation and connection.

The Department of Trade and Industry of the Philippines, together with the Foreign, Commonwealth and Development Office, the British Council and the ASEAN Secretariat, convened over 270 leaders, policymakers, creatives, and investors from ASEAN and the United Kingdom in Manila for the ASEAN–UK Creative Economy Symposium 2026, reinforcing the region’s push to harness the creative economy as a key driver of growth, innovation, and cultural identity.

Deputy Secretary-General of ASEAN for ASEAN Economic Community (AEC), Satvinder Singh, said:
“ASEAN is well-positioned to harness the full potential of the creative economy. Six out of eleven ASEAN Member States now rank among the top 70 globally in the WIPO Global Innovation Index’s creative outputs dimension. ASEAN recognises that intangible assets, such as intellectual property, brands, and design as the currencies of modern creative economy. The ideas, expressions, and innovations our creators produce must be protected, valued, and commercialised.”

UK Ambassador to ASEAN, Helen Fazey, said:
“The UK and ASEAN are advancing together through trust, cooperation, and shared priorities. This partnership reflects a strong and growing relationship built on mutual respect and a shared ambition to support sustainable economic growth, innovation, and opportunity across the region. Through initiatives like the ASEAN–UK Advancing Creative Economy programme, we are deepening collaboration, strengthening people-to-people links, and supporting the development of vibrant and resilient creative sectors.”

ASEAN-focused research highlights pathways for growth in the creative economy
New research under the ASEAN–UK Advancing Creative Economy initiative is providing critical insights into the evolution and economic potential of cultural industries across the region.

Arts and Technologies in ASEAN: Interconnected Parts, commissioned by the British Council, examines the fast-growing creative technology landscape across ASEAN. Drawing on more than 60 interviews and case studies, the report explores how artists are using digital tools—from AI to immersive media—while also analysing the regulatory environments shaping innovation. It highlights both the dynamism of the sector and the need for stronger support systems to sustain growth.

Complementing this, the Regional Perception Poll on the ASEAN Creative Economy offers a comprehensive view of how the sector is understood across the region. Based on insights from over 4,000 respondents, including both producers and audiences, the study highlights the interconnected nature of creative ecosystems and the relationships between artists, industries, policymakers, and communities. Its findings underscore the need for tailored, context-specific strategies and stronger regional collaboration to unlock further growth.

Together, these research outputs provide valuable evidence to inform policy, guide investment, and strengthen UK–ASEAN partnerships.Building on this work, a new ASEAN festival research and mapping initiative is underway, expanding earlier studies to provide a more comprehensive understanding of the region’s diverse festival landscape and identify opportunities for future collaboration.

Country Director Indonesia and Director South East Asia, Summer Xia, said:
“Through the ASEAN–UK Advancing Creative Economy initiative, we are investing in the research, skills, and partnerships needed to support long-term growth in the creative sector. The symposium in Manila was an important opportunity to share these resources and ensure they are shaped by and for the region. By working closely with the Foreign, Commonwealth and Development Office and the ASEAN Secretariat, we are helping to build a stronger, more connected creative economy across ASEAN countries.”

Underscoring the broader vision of the initiative, Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community (ASCC) San Lwin has reaffirmed, in separate engagements, that the ASEAN-UK Advancing Creative Economy programme maximises the region’s creative potential to fuel socio-economic growth and cultural exchange. He reiterated the shared commitment to leveraging innovation and creativity as key connectors to drive prosperity, deepen cultural unity, advance social equity, and promote sustainable, inclusive development in order to forge an “ASEAN Community of Opportunities for All.”

Learn more at: ASEAN Creative Economy Initiative
Hashtag: #BritishCouncil

The issuer is solely responsible for the content of this announcement.

About the British Council

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories. In 2024–25, we reached 600 million people.

28857

Bangkok Unveils “KUDTHAI” Cultural Showcase in Emerging Songwat District During Songkran

BANGKOK , THAILAND – Media OutReach Newswire – 10 April 2026 – A new chapter in Thailand’s cultural and retail landscape is set to debut this April, as The Mall Group introduces “KUDTHAI 2026,” a curated showcase of Thai creativity, launching its first-ever pop-up in Bangkok’s rapidly emerging Songwat district during Songkran.

Presented in collaboration with the Tourism Authority of Thailand, the initiative reflects a growing effort to spotlight Thailand’s cultural identity through contemporary retail and experiential tourism.

“KUDTHAI” — derived from the Thai word “Kud,” meaning “to carefully select” — brings together a refined selection of Thai brands, artisans, and culinary talents, highlighting craftsmanship, local wisdom, and modern design for both local and international audiences.

The inaugural “Song Wat KUDTHAI 2026,” taking place from April 9–12 at Lost in Songwat, marks the first time The Mall Group extends its retail experience beyond its flagship developments into one of Bangkok’s most talked-about neighborhoods. Once a historic trading hub along the Chao Phraya River, Songwat is now re-emerging as a vibrant cultural enclave attracting a new generation of creatives and global travelers.

Extending this experience into the city’s premier retail destinations, “KUDTHAI 2026” will also be held from April 8–19, 2026 across the EM District — Emporium, EmQuartier, and Emsphere — creating a connected journey between Bangkok’s emerging cultural quarters and its established lifestyle hubs.

This multi-location approach reflects a broader shift in how visitors experience Bangkok — moving fluidly between heritage neighborhoods and contemporary retail environments.

While Songkran remains one of Thailand’s most globally recognized celebrations, “KUDTHAI 2026” offers an alternative lens — focusing on curated cultural discovery through design, gastronomy, and local creativity.

At the EM District, the “EM District Thai Hansa Maha Songkran: A Summer of Thai Celebration” from April 10–15, 2026 further enhances the experience with immersive installations, signature water attractions, and themed markets including THAI-POP MARKET at Emporium, THAI LOCAL MARKET at EmQuartier, and THAI-TAINMENT MARKET at Emsphere.

A highlight includes “Little Song Wat,” bringing culinary names from the historic Songwat community into the heart of the city, reinforcing the connection between Bangkok’s evolving cultural districts and its modern retail landscape.

Together, these activations position Bangkok as more than a festive destination during Songkran — but also as a city redefining how tradition is experienced through innovation, culture, and commerce.
Hashtag: #KudThai2026 #SongwatKudThai #FriendsOfSongwat #bangkoksongkarn #Bangkokshopping #TheMall #EMDISTRICT

The issuer is solely responsible for the content of this announcement.

28857

Lau Yee-Wa Wins First Chommanard International Literary Award

BANGKOK, THAILAND – Media OutReach Newswire – 10 April 2026 – At Elite+ magazine’s 12th anniversary gala dinner on Friday, 3 April 2025, held at the Chatrium Hotel Riverside Bangkok, Lau Yee-Wa of Hong Kong was named the inaugural Chommanard International Literary Award grand prize winner for Lau Yee-Wa’s debut novel, Tongueless. The selection was made after almost a year from the call for submissions by female authors from ASEAN member states and East Asian region, including China, Hong Kong and Taiwan.

1775540877216

Nearly 70 books from 47 publishers representing 10 countries were submitted for this competition. But, for the past 15 years, Praphansarn Publishing, with the sponsorship of Bangkok Bank, has been organising the Chommanard Book Prize, which is given annually for the best book written by a Thai female writer, the winner receiving a cash prize of 100,000 baht and the publication of her book translated into English.

Mr Arthorn Techatada, the Award Program Director, explained, “After holding the Chommanard Book Prize for 15 years, it now seemed this was the right time to expand our programme to include ASEAN and China Region female writers as it is very important to promote outstanding female literary talent throughout the region and the world beyond as Asian female writers don’t get the deserved recognition, and fortunately, Bangkok Bank agreed.”

Mr Arthorn then with the assistance of Associate Professor Dr Trisilpa Boonkhachorn of the Faculty of Arts, Chulalongkorn University, invited and formed a panel of judges from Thailand, Indonesia, Hong Kong, Malaysia, the Philippines, France and Germany. All were given the arduous task of reading every submission, followed by deciding on a longlist and then shortlist and country winners from which the grand prize winner would be selected.

The shortlist winners included Li Zi Shu, an award-winning Chinese language writer from Malaysia, for her book, The Age of Goodbyes; Thuận, a Vietnamese author based in Paris who writes in both Vietnamese and French, for her novel, Chinatown. She was also recognised by The New Yorker Best Books 2023. Next are the acclaimed Thai writer Veeraporn Nitiprapha, a two-time winner of the SEA Write Award for her novel, Memories of the Memories of the Black Rose Cat; Isna Marita, an Indonesian author and Environmentalist for her first novel, Mountain More Ancient; Dr Nguyễn Phan Quế Mai of Viet Nam, who has written 13 books in Vietnamese and English, for her book, The Mountains Sing; Leila S Chudori, an award-winning journalist and novelist, for her novel, The Sea Speaks His Name; Yáng Shuāng-zǐ, a writer of fiction, essays, manga and video game scripts, for her novel, Taiwan Travelogue, and Lau Yee-Wa of Hong Kong, who studied Chinese literature and philosophy, for her debut novel, Tongueless.

The two country winners, who along with the shortlisted authors, attended over a week of activities centred around the Bangkok International Book Fair organised by PUBAT (Publishers and Booksellers Association of Thailand) and visits to important media organisations. They include Jemimah Wei of Singapore for her debut novel, The Original Daughter, which was a Good Morning America Book Club selection and New York Times Editors’ pick, and Marga Ortigas, an award-winning journalist from the Philippines, for her novel, The House on Calle Sombria.

When Associate Professor Dr Trisilpa Boonkhachorn, jury chairperson, announced Lau Yee-Wa as the grand prize winner, the audience and especially the shortlisted and country winners erupted in loud cheers and applause. Then, after receiving a 500,000 baht prize presented by Mr Chartsiri Sophonphanich, President of Bangkok Bank, Ms Lau Yee-Wa gave the keynote speech for the gala celebration on the topic, “Deschooling Society for Global Peace”.

Ms Lau Yee-Wa began, “I never expected to receive such an award or to have my novel translated into so many languages, including Thai. I thought the story, written in Cantonese, was too colloquial and based on such a local Hong Kong context, it would be difficult to understand.”

Later, the winning author went on, “Then, I realized I was not writing fiction. I was documenting a quiet, invisible form of violence that happened every day in the classroom, workplace and even daily life in the whole world. This violence is called deschooling, which the philosopher Ivan Illich warned us about more than 50 years ago.”

Ms Lau Yee-Wa closed by saying, “I believe that Tongueless is my own small, stubborn act of deschooling. I refused to wrap the story in comforting, official language. I let the pain, the vanity, the quiet rebellion, and the flnal demand for choice speak in their rawest form. In doing so, I rediscovered my own voice—and I hope every reader who finishes the book begins to hear theirs again.”

The guidelines for submissions for the Chommanard Book Prize for Thai writers writing in Thai and the Chommanard International Women’s Literary Award for writers from ASEAN member and China region countries will be announced in the coming months. You can find additional information by visiting the Chommanard International Women’s Literary Award website @ https://virf.io/chommanard/home or by contacting virf@elitecreative.co.th.

Hashtag: #Elite+ #ChommanardInternationalLiteraryAward

The issuer is solely responsible for the content of this announcement.

28857

XTransfer Reinforces Commitment to Africa’s SME Trade

Joins Solar & Storage Live Africa 2026

JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 10 April 2026 – XTransfer, the World’s Leading B2B Cross-Border Trade Payment Platform, reinforced its commitment to serving SMEs across Africa through its participation in major regional events. Following the Inclusive FinTech Forum 2026 in Rwanda, XTransfer joined the Solar & Storage Live Africa 2026 in Johannesburg. These engagements reflect XTransfer’s growing focus on enabling legitimate, secure cross-border trade that supports real-economy supply chains across the continent.

XTransfer joins the Solar & Storage Live Africa 2026.
XTransfer joins the Solar & Storage Live Africa 2026.

As Africa’s premier energy event, “Solar & Storage Live Africa 2026″ convened more than 650 local and international exhibitors showcasing products, technologies and solutions. XTransfer‘s participation comes as it continues to expand in Africa, helping SMEs engaged in international trade access a more unified payment experience. In many markets, SMEs still face friction when making and receiving trade payments, including complex processes and delays that can strain cash flow and disrupt supply chains. Where reliable options are limited, some businesses may feel pressured to rely on informal channels, creating avoidable compliance and transparency risks for the wider ecosystem.

To address these challenges, XTransfer works with international and local banks and financial institutions to strengthen payment infrastructure and facilitate compliant trade payments. In Africa, XTransfer partners with Flutterwave, Africa’s leading payments technology company, to support importers in Nigeria, Ghana, and South Africa to pay for goods conveniently in local currency, while helping Asian exporters receive reliable settlement, supporting smoother trade flows across key Africa–Asia corridors.

By continuing to invest in partnerships and local market capabilities, XTransfer aims to help more African SMEs participate confidently in borderless trading and to support the supply chains, accelerating the continent’s energy transition.
Hashtag: #XTransfer #Crossborder #Payment #SMEs #Africa #SouthAfrica




The issuer is solely responsible for the content of this announcement.

28857

LUX CHIN UP: The Free and Easy Fix for Text Neck Syndrome

All the pretty girls scroll like this

SINGAPORE – Media OutReach Newswire – 10 April 2026 – Modern beauty has a new enemy, and it’s right in our hands: the mobile phone. Endless scrolling keeps us hooked, but it also keeps our heads down. With content so addictive, one ends up spending hours slouching. So, all that main character power and energy vanish—replaced by slumping and hunching. Over time, posture slips, presence shrinks, and bold beauty follows. “Text neck” isn’t just a physical issue; it’s quietly changing how we carry ourselves.

Lux Chin UP PR1 main.jpg

LUX, the iconic global beauty brand, knows true radiance is about how you show up. That effortless “it girl” energy starts with posture. That’s why the brand is launching LUX Chin Up—a digital tool designed to tackle “Text Neck” and help women keep their heads high and their bold beauty even higher. It’s the perfect modern solution for the modern beauty problem.

“LUX always inspires women to boost their presence and own their beauty power,” said Gaurav Datta, Global Brand VP. “Our phones are amazing for self-expression, but there’s a catch. While they elevate our digital selves, they often shrink our real-world presence. That constant downward scroll quietly chips away at posture, poise, and bold beauty. With ‘Chin Up,’ we’re offering a simple way for women to realign, lift up, and step back into their power.”

LUX has a brilliantly simple, tech-forward solution. Forget complicated downloads or wearable tech. LUX Chin Up is a smart web page that taps into your phone’s own motion sensors. When used with the split-screen option, it stays on screen as a small tab, reminding you of the right angle to be maintained while you doomscroll.

  • The Sweet Spot: The tool encourages you to keep your screen at an optimal
    90-degree angle.
  • The Gentle Nudge: If you start to slouch and the angle drops (and with it your head), the sensor detects it and the screen blinks, prompting you to raise your phone and go chin up.
  • The Reset: Straighten up, bring your phone back up and carry on scrolling with boldness.

LUX believes this can be an essential modern-day beauty ritual that extends beyond the shower to solve a modern-day problem. By habituating women to hold the right posture, LUX is naturally lifting their chins, opening their posture, and instantly restoring that vibrant, room-commanding presence. It’s a small shift that brings Main Character Beauty to life, on screen and off.

Make LUX Chin Up a habit, try it for a week and improve your posture. Visit lux.com/chinup

Hashtag: #LUXChinUp #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

28857

LUX Turns Ads into “Algorithm Cleansers” Designed to Influence Social Feeds

Soap giant LUX is bringing its cleansing power to social media feeds.

SINGAPORE – Media OutReach Newswire – 10 April 2026 – LUX has launched LUX My Algorithm, a new global initiative that reimagines the role of social media advertising by transforming ads into tools designed to influence the algorithms that shape what people see. Instead of simply competing for attention, the campaign introduces a new approach where advertising generates behavioural signals that can help redirect and diversify users’ feeds over time.

PR 01.jpg

Developed in partnership with VML, the campaign transforms LUX’s ads into what it calls “algorithm cleansers”, content engineered to generate behavioural signals that help redirect and diversify users’ feeds over time.

Feeds aren’t as personal as they feel

Social media feeds are often seen as a reflection of personal taste. In reality, they are shaped by behaviour. Every pause, watch, save, or share becomes a signal that determines what appears next.

Over time, these signals can narrow feeds into repetitive loops, built not from what they actively choose, but from what they momentarily engage with.

While users may not fully control their feeds, they are constantly influencing them.

An ad that doesn’t just reach you, but teaches your algorithm

LUX’s approach is built on a simple shift in thinking. An ad is not just a message. It is a behavioural event.

Every interaction with an ad generates signals, and those signals influence the algorithm to evolve.

This is the first time a brand has designed advertising not just to influence people directly, but to influence the algorithms that shape what people see.

It also introduces a new dynamic between paid and organic content. Behaviours driven by ads can influence what platforms recommend beyond them.

From interruption to intervention

LUX My Algorithm turns advertising into something more active. Not just appearing in feeds, but acting on them.

Developed in consultation with algorithm experts, the campaign reflects a deeper understanding of how digital systems can be influenced through behaviour.

Dr. Catherine Ball, Scientist and Futurist, said:
“This campaign is doing something fundamentally different. It repurposes advertising from interruption to intervention.”

From cleansing skin to cleansing feeds

The campaign extends LUX’s long-standing association with cleansing into the digital world. LUX My Algorithm addresses the accumulation of signals that shape content, mood, and self-expression over time.

Judy Zu, Global Brand Director, LUX, said:
“LUX has always stood for self-expression. ‘My Algorithm’ starts from a simple truth: what we engage with shapes what we see, and how we feel. This is about helping people take a more intentional role in that process, and creating a more positive relationship with their feeds.”

Tested in real feeds

Before launching globally, LUX tested the idea through a real-world experiment. Participants engaged consistently with LUX content over time, resulting in observable shifts in their feeds as new recommendation patterns emerged.

As part of the campaign, LUX continues to document how feeds evolve through sustained interaction, observing how content exposure can gradually redirect and diversify.

A global rollout

Now live across seven markets, LUX My Algorithm spans multiple platforms through a mix of branded films, creator collaborations, and culturally responsive content, all designed to drive intentional engagement at scale.

In doing so, LUX is redefining advertising, turning social media ads into tools that influence not just what people think, but what they see next.

Hashtag: #LUX #LUXMyAlgorithm

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We uphold beauty that doesn’t blend in. It’s bold, sassy, maximalist. We will continue to support efforts that will help women best express their Main Character Beauty.

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is a leading global marketing and systems integration partner, specializing in creating innovative solutions for business transformation. VML is celebrated for its award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

28857

Transformation From Thailand’s Premier Tourist Hub to a Global ‘Heaven City’ and World-Class Living, With Dusit Ajara Hua Hin

HUA HIN, THAILAND – Media OutReach Newswire – 10 April 2026 – Hua Hin is undergoing a historic transformation. Long recognized as Thailand’s elite seaside retreat, this coastal gem is now ranked among the world’s top real estate growth markets, offering world-class Branded Residences that deliver yields of 7–9%, outperforming non-branded counterparts by 50–80%, according to CBRE Thailand. Ideally positioned around three hours from Bangkok, the capital city, Hua Hin is being elevated into a “Heaven City” and a premier global destination for high-end living and strategic real estate investment. Driven by massive infrastructure development and a shift toward world-class well-being, it has become the top choice for High-Net-Worth Individuals seeking pristine nature, tranquility, and modern luxury within reach of major international metropolises.

Transformation From Thailand’s Premier Tourist Hub to a Global 'Heaven City' and World-Class Living, With Dusit Ajara Hua Hin

The “Heaven City” vision is underpinned by a clear state roadmap, including an operational double-track railway by 2026, the M8 Motorway, and Hua Hin Airport’s international expansion by 2027. Strategically bridging Bangkok and the Southern Economic Corridor, Hua Hin is emerging as a Global Wellness Tourism Hub and a Safe Haven for HNWIs and discerning investors.

Beyond infrastructure, Hua Hin delivers a lifestyle ecosystem, from a world-class Medical Hub with multilingual healthcare and Elite International Education, to a Golfer’s Paradise with championship courses, a world-class vineyard estate, vibrant art scenes, and creative night markets. Anchored by luxury malls and international water parks, it is a sanctuary for every generation, making Branded Residences in Hua Hin increasingly coveted assets among both local and international buyers.

The pinnacle of this evolution is Dusit Ajara Hua Hin. Developed by Dusit Estate, under Dusit International, a globally recognized hospitality brand, this ultra-luxury branded residence builds on Dusit’s vision of redefining luxury living through integrated, hospitality-led experiences, as reflected in its mixed-use flagship development in Bangkok, Dusit Central Park. It sits on a prime nearly 8-acre site, featuring 96 exclusive residences with privileged beach access, nestled within the grounds of Dusit Thani Hua Hin. Designed for multi-generational living, it stands as the first low-rise residential project in Asia developed under the Fitwel: Low Rise Residential standard, a leading evidence-based global certification focused on enhancing health and well-being through optimized indoor environments. With its low-density approach, the project champions sustainable well-being. Its signature “Bridging Oasis” concept delivers over 60% green space, seamlessly connecting seven buildings through lush landscaping. Residents enjoy a full suite of amenities, including a five-zone aquatic experience, clubhouse, wellness studio, kids’ world, and entertainment spaces.

Dusit Ajara Hua Hin‘s true distinction lies in its Gracious Hospitality. Backed by Dusit’s 77-year legacy, professional property management ensures long-term value, translating into high asset liquidity and a reliable Lifestyle Dividend, supported by a dedicated rental management team.

Dusit Ajara Hua Hin is more than a residence. It is a “Limited Edition Collection” – a low-risk, high-growth asset offering timeless luxury living and sustainable long-term value for a limited collection of families.

Please visit https://www.dusitajara.com/landingpage

  • Hua Hin: +66(0) 88 899 8355
  • Bangkok: +66(0) 88 822 7882

Hashtag: #DusitAjara #DusitAjaraHuaHin #HuaHin

The issuer is solely responsible for the content of this announcement.

28857

Artist Wallace Woo Formally Defines “Geological Abstractionism” and “Stalactite Aesthetics” Through New Global Manifesto

HONG KONG SAR & NEW YORK, UNITED STATES – Media OutReach Newswire – 10 April 2026 – Wallace Woo Studio officially announces the launch of a groundbreaking artistic framework: Geological Abstractionism. This announcement coincides with the formal registration of the manifesto, The Dimension of Sedimentation, assigned with ISBN 978-988-71890-2-2.

Wallace Woo Geological Abstractionism Artwork STA36
Wallace Woo Geological Abstractionism Artwork STA36

“Refining a lifetime of meditative practice and artistic devotion, Wallace Woo presents a theoretical system that redefines the relationship between time, matter, and the canvas. At the core of this movement is Stalactite Aesthetics — a visual language born from a life’s journey, where ‘Time does not flow away; it sediments.'”

“Geological Abstractionism is not merely a style; it is an internal geology,” says Wallace Woo. “Each layer of pigment represents a moment of consciousness, crystallized through gravity and spiritual stillness, mirroring the millennia-long formation of stalactites in the natural world.”

Key Highlights of the Manifesto:

  • The Dimension of Sedimentation: A philosophical shift from “capturing a moment” to “accumulating time.”
  • Stalactite Aesthetics: Utilizing verticality and the inherent weight of media to express the “Clamorous Stillness.”
  • Intellectual Property: The formal ISBN registration marks a significant step in establishing a new academic lineage within contemporary abstraction.

This global announcement serves as a prelude to Woo’s upcoming solo exhibition in Paris (June 2026) at Espace Temple Gallery, where the physical manifestations of this theory will be unveiled to the European art community.

Hashtag: #WallaceWoo #StalactiteAesthetics #GeologicalAbstractionism #innerGeology #ContemporaryArt #AbstractExpressionism #ISBN9789887189022

The issuer is solely responsible for the content of this announcement.

About Wallace Woo

Wallace Woo is a Hong Kong-born, Paris-based contemporary artist whose work bridges Eastern Zen philosophy with Western abstraction. His lifelong exploration of ‘Inner Geology’ has resulted in a unique visual lexicon recognized globally for its profound depth and temporal complexity.

28857