Month: April 2026

Global Leaders Converge to Shape the Future of Higher Education in Asia

HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – The Hong Kong University of Science and Technology (HKUST) and Times Higher Education (THE) co-hosted the Asia Universities Summit 2026 from April 22 to 24. Under the theme “Igniting Global Transformation: Asia’s Leadership,” the three-day premier event explores Asia’s pivotal role in reshaping global innovation and addressing pressing societal challenges through higher education.

The Summit holds particular significance as it coincides with HKUST’s 35th anniversary and marks a decade of partnership between the University and THE since the inaugural summit. This year’s event has attracted over 600 university presidents, policymakers, and industry titans from 25 countries and regions, underscoring a collective commitment to advancing the academic landscape across the continent.

The Summit officially commenced on April 22 at HKUST’s Shaw Auditorium, with the opening ceremony officiated by Dr. SZE Chun-Fai, Jeff, Acting Secretary for Education of the Hong Kong Special Administrative Region (HKSAR) Government; Prof. Nancy IP, President of HKUST; Phil BATY, Chief Global Affairs Officer, and Mei Mei LIM, President, Asia Pacific, from THE.

In her opening remarks, President Ip underscored the need for cross-border collaboration and the evolving role of universities in a rapidly changing world. She said, “As HKUST celebrates its anniversary and a decade of partnership with Times Higher Education, we gather at a defining moment for our region. Asia is increasingly shaping the direction of global innovation, talent development, and societal transformation. In this era of rapid technological advancement and constant change—from artificial intelligence to climate resilience—the challenge of progress lies in anticipating needs and shaping solutions, which calls for a fundamental rethinking of how universities lead. At HKUST, we firmly believe that no single institution can address these global challenges alone; progress will come through openness, partnership, and shared responsibility.

Hong Kong is unique in being the only city in the world with five universities ranked among the global top 100, underscoring its role as a leading international hub for exchange and innovation. Building on this strength, HKUST has initiated dialogues with the world’s leading universities and invited them to Hong Kong to explore opportunities for a university town. This Summit reflects our long‑standing commitment to bringing institutions together to exchange ideas, build meaningful collaborations, and take collective action. By convening leaders from across Asia and beyond, we aim to turn thoughtful dialogue into real impact for our communities and for society at large.”

Dr. SZE Chun-Fai, Jeff, highlighted Hong Kong’s unique position as an international education hub, stating, “Universities today are not only centers of knowledge creation but also powerful drivers of innovation, resilience, and societal impact. In an era of rapid technological advancement, higher education must translate cutting-edge research into real-world solutions that address global challenges. HKUST exemplifies this excellence and achieves remarkable rankings, with its entrepreneurial story equally unmatched, demonstrating the worldwide impact of its research discoveries. Hong Kong has long served as the world’s super-connector and super-value adder, bridging East and West. Our highly internationalized and diversified post-secondary education system positions us ideally to facilitate this convergence between global academic networks and the opportunities of the Chinese Mainland and the wider region. Education, technology, and talent form a foundational triad for success. By fostering talent attraction, interdisciplinary education, industry-academic partnerships, and research collaborations with our counterparts elsewhere, we are building a vibrant ecosystem that strengthens Hong Kong’s innovation edge, contributing to Asia as well as national development.”

Phil Baty reaffirmed THE’s enduring partnership of trust with HKUST and celebrated Asia’s rising global influence, stating, “A decade ago, right here on this stunning campus, THE launched its first-ever Asia Universities Summit. Today, we are witnessing a tilt in the balance of power in global higher education and research from the West to the East. This extraordinary trajectory is driven by Asia’s booming research productivity and global ambitions. Hong Kong, with five universities now ranked among the world’s top 100, stands at the heart of this transformation—a city which we believe will remain the flagship atop the rising tide across Asia, cementing its position as a world-leading powerhouse. New knowledge creation is not a zero-sum game, as we all gain from the leapfrogging Asian university sector. This Summit is a celebration of your excellence and the glorious diversity of our academic community.”

Following the opening ceremony, President Ip joined Prof. Martin O. BERGÖ, Vice-President of Karolinska Institutet, in a keynote fireside chat on longevity science. The discussion explored how advances in biomedicine, neuroscience, and translational research can extend both lifespan and healthspan, while contributing to resilient and equitable societies. President Ip shared insights from her pioneering neuroscience research, including the University’s efforts to decode the biological basis of healthy aging. She said, “Healthy aging is not just about adding years to life, but adding life to our years. We need a paradigm shift from reactive to proactive care. At HKUST, we are focused on monitoring risks for any diseases early and implementing preventive measures. Longevity science is about extending the ‘healthspan’ and as a university, we have much to offer through our research and collaborations. We are uniquely positioned to contribute to this field.”

A spotlight on the first day was a fireside chat between Prof. Harry SHUM, Chairman of the HKUST Council, and Judson ALTHOFF, CEO of Microsoft’s Commercial Business. The dialogue delved into the transformative power of AI across both industry and academia, discussing how universities can collaborate with global technology leaders to prepare students for an AI‑pervasive world. Emphasis was placed not only on technological capability, but also on trust, critical thinking and mindset change within institutions.

Prof. Shum underscored the importance of embracing AI across disciplines, “For our university, at this time, the number one priority is really a mindset change—to focus on AI for science, engineering, business, humanities, and medicine. AI is already here. We do not have to be afraid of this technology. It is a powerful new tool for us and a wonderful thing that we must learn and master to drive growth and innovation.”

Throughout the Summit, President Ip participated in two leadership meetings with over 15 university presidents and senior leaders from institutions across Asia, engaging in candid, strategy‑focused exchanges on shared regional challenges. One session examined how Asia’s emerging innovation corridors—from the Greater Bay Area to other fast‑growing technology belts—can redefine global technology leadership, with discussions centered on governance models and cross‑border collaboration. Another session focused on shaping next‑generation cities, exploring how universities can align research, talent development and policy engagement to support sustainable urban transformation amid rapid technological and societal change. These high-level dialogues emphasized the need for strategic alignment between academic research and regional development, reinforcing the Summit’s mission to leverage Asian leadership for global transformation through collaborative institutional design and shared expertise.

Across a series of high‑level sessions, HKUST senior leadership played an active role in shaping discussions on inclusive leadership, trusted AI in higher education, research commercialization, climate resilience, and global research collaboration. The sessions examined how universities can strengthen governance frameworks to ensure the responsible and ethical use of AI, while cultivating innovation ecosystems that translate research outcomes into socio-economic impact.

The dialogue also addressed strategies for nurturing entrepreneurship, climate‑proofing rapidly growing cities through interdisciplinary engineering approaches, and sustaining borderless research collaboration amid rising geopolitical and regulatory pressures. Collectively, these contributions highlighted HKUST’s commitment to advancing responsible innovation, international partnership, and university leadership attuned to Asia’s evolving challenges and global responsibilities.

The three-day event concluded with a closing ceremony, cementing new strategic partnerships and a shared vision for the future of higher education in the region.

Download photos here: https://hkust.edu.hk/news/hkust-and-times-higher-education-co-host-asia-universities-summit-2026
Hashtag: #HKUST

The issuer is solely responsible for the content of this announcement.

SHANGHAI, CHINA – Media OutReach Newswire – 24 April 2026 – SIBUR, Russia’s largest polymer producer, plans to increase its supplies to Asian countries fivefold by 2030, driven by capacity growth supported primarily by the launch of a major new polymer production facility, the Amur Gas Chemical Complex (AGCC), in Russia’s Far East.

With an annual capacity of 2.7 million tonnes of basic polymers, the AGCC is set to become the most efficient polymer production facility in Russia and one of the largest globally. Polyethylene production is scheduled to begin in 2026, followed by polypropylene in 2027. The launch will enable SIBUR to greatly expand its presence in key markets in South and Southeast Asia.

“Emerging Asian markets are demonstrating strong growth in polymer demand, driven primarily by the packaging, healthcare and hygiene industries, as well as sizeable infrastructure and construction investments. The majority of demand in the region is met through imports. The commissioning of the AGCC will enable SIBUR to increase supplies to South and Southeast Asian markets fivefold by 2030 compared with current levels,” said Natalia Burlina, Head of SIBUR’s New Projects Go-to-Market Division, speaking at the ChinaPlas SIBUR Conference in Shanghai for South and Southeast Asian customers.

“In recent years, we have strengthened our position in South and Southeast Asian markets. We continue to grow and improve our customer service through local sales and technical support.”

Various logistics options for delivering AGCC polymers to Asian markets were discussed at the conference, including transshipment via Chinese ports and direct shipments from Russian seaports to destination ports.

The AGCC portfolio includes more than 20 in-demand solutions, such as linear low-density polyethylene (LLDPE) for packaging films; high-density polyethylene (HDPE) for blow moulding, injection moulding, films, monofilament and pressure pipes; polypropylene (PP) yarn for raffia and nonwoven materials; as well as BOPP for packaging applications. In addition, SIBUR, thanks to its well-established R&D infrastructure and innovation practices, is ready to develop tailor-made solutions to meet customers’ needs.

SIBUR’s reliable supply of AGCC polymer solutions to Asian markets will create a shared value for its customers.

Hashtag: #SIBUR

The issuer is solely responsible for the content of this announcement.

สไปรท์ส่งแพลตฟอร์มระดับโลกบุกกว่า 15 ตลาดทั่วอาเซียนและแปซิฟิกใต้ในรูปโฉมใหม่ที่เต็มไปด้วยสีสัน พร้อมเสียงอันเป็นเอกลักษณ์ของแบรนด์ และความร่วมมือกับพันธมิตรที่หยั่งรากลึกในวัฒนธรรมอาหารรสจัด บาสเกตบอล และดนตรี

สิงคโปร์ – Media OutReach Newswire – 24 เมษายน 2569 – สไปรท์® เครื่องดื่มซอฟต์ดริงก์กลิ่นเลมอน-ไลม์อันดับ 1 ของโลก เตรียมสร้างปรากฏการณ์ที่สุดแห่งความจัดจ้านและความสดชื่นครั้งใหม่ในภูมิภาคอาเซียนและแปซิฟิกใต้ ด้วยการเปิดตัวแพลตฟอร์ม ‘It’s That Fresh’ พร้อมตอกย้ำบทบาทผู้นำของภูมิภาคในฐานะตัวเลือกเครื่องดื่มเพื่อเติมความสดชื่นขั้นสุด โดยนำเสนอภาพจำใหม่ที่เต็มไปด้วยสีสัน เสียงที่เป็นซิกเนเจอร์ของสไปรท์ รวมถึงความร่วมมือทางวัฒนธรรมใหม่ ๆ ที่สะท้อนถึงท้องถิ่นนั้น ๆ ซึ่งเข้าถึงหัวใจของวัฒนธรรมสตรีทในชีวิตประจำวันของผู้คน

จากร้าน sari-sari ที่คึกคักในฟิลิปปินส์ ร้าน warung ในอินโดนีเซีย ไปจนถึงแผง mayak ยามดึกในมาเลเซีย หรือแม้แต่ระหว่างทางเดินในซูเปอร์มาร์เก็ตของออสเตรเลียและนิวซีแลนด์ สไปรท์ได้กลายเป็นส่วนหนึ่งของวิถีชีวิตผู้คนในภูมิภาคนี้ ทั้งในยามที่ต้องการเติมความสดชื่น ทุกการนัดรวมตัว และเมื่อไรก็ตามที่อยากแสดงความเป็นตัวเอง เรียกได้ว่า ‘It’s That Fresh’ คือแพลตฟอร์มที่รวมมรดกที่ทุกคนมีร่วมกันเอาไว้ และถ่ายทอดออกมาด้วยจิตวิญญาณ รสชาติ และพลังที่สะท้อนความเป็นอาเซียนและแปซิฟิกใต้อย่างแท้จริง

แพลตฟอร์มสุดเฟรช ที่ปลุกให้มีชีวิตด้วยวัฒนธรรมท้องถิ่น

‘It’s That Fresh’ คือแพลตฟอร์มที่รวมการสื่อสารอัตลักษณ์ของแบรนด์สไปรท์ให้เป็นหนึ่งเดียวกันใน 180 ตลาดทั่วโลก สำหรับภูมิภาคอาเซียนและแปซิฟิกใต้ แพลตฟอร์มนี้ถูกปลุกให้มีชีวิตผ่านการสื่อสารที่หยั่งรากในวัฒนธรรมท้องถิ่น โดยยึดโยงเข้ากับอาหารรสจัด บาสเกตบอล และดนตรี พร้อมด้วยโลโก้ที่ปรับโฉมใหม่ บรรจุภัณฑ์ที่โดดเด่นยิ่งขึ้น รวมถึงเสียงที่เป็นซิกเนเจอร์ของสไปรท์

Mark Dee ตำแหน่ง Category Marketing Sr. Director of Sparkling Flavors ของ Coca-Cola ASEAN & South Pacific กล่าวว่า “สไปรท์ไม่ใช่เพียงแค่เครื่องดื่ม แต่คือส่วนหนึ่งของประสบการณ์ที่ให้ผู้คนได้สัมผัสความสดชื่นในวันที่ร้อนระอุ ผ่านมื้ออาหาร การเล่นกีฬา และช่วงเวลาที่ใช้ร่วมกัน และ ‘It’s That Fresh’ ก็คือแพลตฟอร์มที่เฉลิมฉลองให้กับความเป็นตัวของตัวเอง การไม่เดินตามใคร และความกล้าของคนรุ่นใหม่ในภูมิภาค โดยผสานความแข็งแกร่งของแบรนด์ระดับโลกเข้ากับวัฒนธรรมท้องถิ่นได้อย่างลงตัวและเข้าถึงได้จริง”

อาหารรสจัดจ้าน: การปะทะกันของความสดชื่นและความเผ็ดร้อน

อาหารรสเผ็ดเป็นหัวใจของวัฒนธรรมสตรีทฟู้ดทั่วอาเซียนและแปซิฟิกใต้ ที่พบได้ตั้งแต่ศูนย์อาหารฮอว์กเกอร์เซ็นเตอร์ และตลาดกลางคืน ไปจนถึงร้านท้องถิ่นและแหล่งแฮงเอาต์ยามดึก สำหรับชาว Gen Z ในภูมิภาคนี้ ความเผ็ดไม่ใช่แค่รสชาติ แต่คือประสบการณ์ร่วมที่เชื่อมผู้คนเข้าด้วยกัน

จากความเชื่อมโยงทางวัฒนธรรมดังกล่าว สไปรท์จึงหยิบเอาแพลตฟอร์ม ‘Hurts Real Good with Sprite’ มาต่อยอด เพื่อสะท้อนความเพลิดเพลินของรสชาติเผ็ดจัดจ้านเมื่อจับคู่กับความสดชื่นสุดขั้ว ซึ่งนอกจากสไปรท์จะเข้ากันได้กับเมนูยอดนิยมของภูมิภาคอย่างต้มยำ ลักซา สะเต๊ะ และอาหารสตรีทฟู้ดอื่น ๆ แล้ว ยังมอบความสดชื่นรสเลมอน-ไลม์ที่ซาบซ่าเพื่อช่วยลดความเผ็ดได้อย่างลงตัวอีกด้วย

ความร่วมมือทั้งในระดับโลกและท้องถิ่นจะช่วยขับเคลื่อนแนวนี้ผ่านคอนเทนต์ที่นำโดยเหล่าครีเอเตอร์ กิจกรรมเชิงประสบการณ์ และข้อเสนอ ‘Sprite & Spicy’ แบบชุด ซึ่งทั้งหมดสะท้อนรูปแบบการบริโภคอาหารในชีวิตประจำวันของผู้คนในภูมิภาคได้อย่างแท้จริง

บาสเกตบอล: ชุมชน การแสดงออก และประสบการณ์ท้องถิ่น

บาสเกตบอลยังคงเป็นรูปแบบของการแสดงออกถึงตัวตนและการเชื่อมโยงชุมชนในภูมิภาคอาเซียนและแปซิฟิกใต้ที่สำคัญ ในปี 2569 นี้ สไปรท์จะยังคงสนับสนุนกีฬาบาสเกตบอลในระดับท้องถิ่น โดยต่อยอดจากบทบาทที่มีมาอย่างยาวนานผ่านความร่วมมือและกิจกรรมต่าง ๆ ที่สะท้อนความคิดสร้างสรรค์ ความเป็นตัวของตัวเอง และพลังของเกม ความพยายามเหล่านี้เป็นการตอกย้ำถึงความมุ่งมั่นของสไปรท์ในการเข้าไปมีส่วนร่วมในพื้นที่ที่วัฒนธรรมดำรงอยู่อย่างสม่ำเสมอและด้วยความจริงใจ

ลุคและซาวด์ใหม่ที่มีสีสัน

การปรับโฉมดีไซน์ที่เป็นภาพจำของสไปรท์ได้มีการนำสัญลักษณ์ Lymon อันเป็นเอกลักษณ์กลับมาอีกครั้ง โดยปรับให้ทันสมัยยิ่งขึ้นพร้อมผสานเข้ากับโลโก้คำว่า Sprite สีขาวที่เป็นองค์ประกอบหลัก ดีไซน์ใหม่นี้ครอบคลุมทั้งสไปรท์ และสไปรท์ ซีโร่ ชูการ์ โดยใช้การเคลื่อนไหวแบบไดนามิก องค์ประกอบที่สื่อถึงความลื่นไหล และบรรจุภัณฑ์รูปแบบใหม่ที่ถ่ายทอดโทนสีเขียว-ขาวอันเป็นที่จดจำ พร้อมเพิ่มโทนสีดำในสไปรท์ ซีโร่ ชูการ์ เพื่อช่วยให้ผู้บริโภคแยกความแตกต่างได้อย่างชัดเจน ภาพลักษณ์ใหม่นี้จะทยอยเปิดตัวในตู้แช่ ร้านสตรีทฟู้ด และซูเปอร์มาร์เก็ตทั่วภูมิภาคอาเซียนและแปซิฟิกใต้ตั้งแต่เดือนนี้เป็นต้นไป

ขณะเดียวกัน ดนตรียังคงเป็นองค์ประกอบสำคัญของดีเอ็นเอของสไปรท์ในระดับโลก รวมถึงเป็นสะพานเชื่อมโยงกับวัฒนธรรมคนรุ่นใหม่ ในภูมิภาคนี้ ดนตรีจะทำหน้าที่สนับสนุนและขยายช่วงเวลาแห่งความสดชื่น ความคิดสร้างสรรค์ และการแสดงออกผ่านแพลตฟอร์มและประสบการณ์ต่าง ๆ

โดยหัวใจสำคัญของแนวคิดนี้คือ “Sprite Sound” ซึ่งเป็นซาวด์แบรนด์และอัตลักษณ์ทางเสียงรูปแบบใหม่ที่ออกแบบให้จดจำได้ทันที เปรียบเสมือนซิกเนเจอร์ด้านเสียงที่โดดเด่น โดยพัฒนาร่วมกับมิวสิกโปรดิวเซอร์ระดับโลก และออกแบบให้สอดคล้องกับวัฒนธรรมดนตรีของคนรุ่นใหม่ในภูมิภาคอาเซียนและแปซิฟิกใต้ เพื่อให้ Sprite Sound ทำหน้าที่เป็นตัวแทนเสียงที่สื่อถึงความสดชื่นของสไปรท์อย่างชัดเจน

นวัตกรรมสุดแหวกแนวที่ต้องจับตามอง

สไปรท์ยังคงเดินหน้าสร้างสรรค์นวัตกรรมผ่านการเปิดตัวผลิตภัณฑ์ใหม่ที่ตอบโจทย์รสนิยมและเทรนด์ที่เปลี่ยนแปลงอย่างต่อเนื่องของผู้บริโภคในภูมิภาค โดยในปี 2569 มีผลิตภัณฑ์ใหม่ ๆ ที่เตรียมเปิดตัวมาให้ผู้บริโภคได้สัมผัสดังต่อไปนี้

• Sprite Chill Lemon Mint: รังสรรค์เพื่อตอบรับความต้องการเครื่องดื่มที่มอบประสบการณ์ความสดชื่นแบบหลายมิติ โดยนำเสนอความสดชื่นเข้มข้นในรูปแบบใหม่ที่คาดไม่ถึง พร้อมมอบสัมผัสความเย็นที่โดดเด่น โดย Sprite Chill Lemon Mint จะเปิดตัวในบางประเทศเท่านั้น
• Sprite + Tea: จากเทรนด์ไวรัลที่ผู้บริโภคนำถุงชามาชงในสไปรท์ สู่แรงบันดาลใจในการสร้างสรรค์รสชาติใหม่อย่าง Spirte + Tea ที่สะท้อนถึงความมุ่งมั่นของแบรนด์ในการรับฟังผู้บริโภค และนำโมเมนต์ทางวัฒนธรรมมาต่อยอดเป็นนวัตกรรมที่ขยายสู่ตลาดได้ โดยจะเริ่มเปิดตัวในภูมิภาคอาเซียนและแปซิฟิกใต้ตั้งแต่ปีนี้
• Sprite Lime Mint: เพิ่มระดับความสดชื่นเพื่อตอบรับสภาพอากาศร้อนชื้นในเอเชียตะวันออกเฉียงใต้ ด้วยการผสานรสเลมอน-ไลม์อันเป็นเอกลักษณ์ของสไปรท์เข้ากับความเย็นนุ่มของมิ้นต์ มอบประสบการณ์การดื่มที่มากกว่าความสดชื่น แต่เป็นช่วงเวลาแห่งการรีเฟรชร่างกายอย่างแท้จริง

ทั้งนี้ ความพร้อมจำหน่ายของแต่ละรสชาติ รวมถึงตัวเลือกอื่น ๆ เช่น Zero Sugar อาจแตกต่างกันไปในแต่ละประเทศ สำหรับข้อมูลผลิตภัณฑ์ในพื้นที่ของคุณ สามารถดูรายละเอียดเพิ่มเติมได้ที่ Sprite.com

อย่าลืมที่จะเติมความสดชื่น

สำหรับข้อมูลเพิ่มเติมเกี่ยวกับ ‘It’s That Fresh’ สามารถติดตามได้ทาง Instagram, TikTok และ YouTube หรือเยี่ยมชมเว็บไซต์ที่ Sprite.com

Hashtag: #Sprite

The issuer is solely responsible for the content of this announcement.

Triển khai chiến dịch toàn cầu mới tại hơn 15 thị trường ở khu vực ASEAN và Nam Thái Bình Dương, nền tảng toàn cầu của Sprite mang diện mạo mới năng động, âm thanh thương hiệu mang tính biểu tượng và những màn kết hợp văn hóa táo bạo xoay quanh món ăn cay, bóng rổ và âm nhạc

SINGAPORE – Media OutReach Newswire – Ngày 24 tháng 4 năm 2026 – Sprite®, thương hiệu nước giải khát chanh – lime số 1 thế giới, đang bước vào chương táo bạo và tươi mới nhất của thương hiệu ở khu vực ASEAN & Nam Thái Bình Dương. Với việc ra mắt nền tảng “It’s That Fresh”, Sprite tái khẳng định vị thế là lựa chọn nước uống giải khát hàng đầu tại khu vực — đồng thời trình làng diện mạo hình ảnh mới tràn đầy năng lượng, âm thanh thương hiệu Sprite mang tính biểu tượng và riêng biệt, cùng những màn kết hợp văn hóa mới, đậm chất bản địa, gắn kết với đời sống và tinh thần văn hóa đường phố thường nhật.

Từ những cửa hàng tạp hóa nhộn nhịp ở Philippines và quán ăn bình dân ở Indonesia, đến những quán ăn đêm khuya ở Malaysia và các dãy kệ trong siêu thị ở Australia và New Zealand, Sprite từ lâu đã trở thành một phần không thể thiếu trong những khoảnh khắc mọi người trong khu vực giải nhiệt, gắn kết và thể hiện cá tính bản thân. It’s That Fresh hội tụ những nét đặc trưng này vào một nền tảng toàn cầu thống nhất, được thể hiện một cách chân thực theo tinh thần, hương vị và nguồn năng lượng của khu vực ASEAN & Nam Thái Bình Dương.

Một nền tảng tưới mới, xâm nhập vào đời sống bản địa

‘It’s That Fresh’ đồng nhất cách thể hiện thương hiệu Sprite trên 180 thị trường toàn cầu. Tại khu vực ASEAN & Nam Thái Bình Dương, nền tảng này được triển khai một cách sinh động thông qua những yếu tố văn hóa bản địa dựa trên các món ăn cay, bóng rổ và âm nhạc, kết hợp với logo mới, bao bì táo bạo và nhận diện âm thanh riêng Sprite Sound.

Ông Mark Dee, Giám đốc Cấp cao phụ trách Marketing ngành hàng Nước hương vị có ga của Coca-Cola khu vực ASEAN & Nam Thái Bình Dương chia sẻ “Sprite không chỉ đơn thuần là một thức uống—đó còn là một phần trong cách mọi người cảm nhận sự sảng khoái trong thời tiết oi bức thông qua ẩm thực, thể thao và những khoảnh khắc sum họp,”. “It’s That Fresh tôn vinh tính chân thực, bản sắc riêng và tinh thần táo bạo của giới trẻ trong khu vực, đồng thời kết nối sức mạnh thương hiệu toàn cầu với văn hóa địa phương một cách hài hòa và phù hợp.”

Ưu tiên món cay lên hàng đầu: Nơi sự sảng khoái, tươi mát hòa cùng vị cay nồng đích thực

Món ăn cay là tâm điểm của văn hóa ẩm thực đường phố khắp khu vực ASEAN và Nam Thái Bình Dương – từ các trung tâm ăn uống và chợ đêm đến những quán xá địa phương và những địa điểm ăn khuya được yêu thích. Đối với thế hệ Z trong khu vực, vị cay không chỉ đơn thuần là hương vị; đó còn là một trải nghiệm chung gắn kết mọi người.

Dựa trên nền tảng kết nối văn hóa sâu sắc này, Sprite tiếp tục mở rộng chiến dịch “Hurts Real Good with Sprite” tại khu vực – lan tỏa niềm vui khi thưởng thức hương vị cay đậm hòa quyện với cảm giác sảng khoái trọn vẹn. Sprite là thức uống bổ sung hoàn hảo cho những món ăn được yêu thích nhất trong khu vực – từ tom yum, laksa đến satay và những món ăn đường phố đặc trưng – với hương vị chanh–lime tươi mát, giúp cân bằng vị cay nóng.

Các mối quan hệ hợp tác toàn cầu và địa phương sẽ truyền tải ý tưởng này vào trải nghiệm thực tế thông qua nội dung do các nhà sáng tạo thực hiện, những trải nghiệm trực tiếp và những gói kết hợp Sprite & món cay — tất cả gắn liền với thói quen thưởng thức ẩm thực thường ngày của mọi người trong khu vực.

Bóng rổ: Cộng đồng, Cá tính và Trải nghiệm bản địa

Bóng rổ tiếp tục là sân chơi thể hiện cá tính và kết nối cộng đồng khắp khu vực ASEAN và Nam Thái Bình Dương. Trong năm 2026, Sprite tiếp tục đồng hành cùng bóng rổ ở cấp địa phương, tiếp nối hành trình gắn bó lâu dài với bộ môn thể thao này thông qua các màn kết hợp và trải nghiệm tôn vinh sự sáng tạo, cá tính và nguồn năng lượng của cuộc chơi. Những nỗ lực này phản ánh cam kết của Sprite trong việc luôn hiện diện một cách nhất quán và chân thực tại các không gian văn hóa.

Diện mạo & âm thanh mới năng động

Thiết kế hình ảnh mới của Sprite đánh dấu sự trở lại của biểu tượng Lymon đặc sắc, được nâng cấp cho một kỷ nguyên mới và kết hợp với logo chữ Sprite màu trắng nổi bật tạo thành một tài sản nhận diện chủ đạo có tính thống nhất. Hệ thống thiết kế được triển khai đồng bộ cho cả Sprite và Sprite Zero Sugar, với chuyển động linh hoạt, hiệu ứng gợi chất lỏng và bao bì mới màu xanh–trắng đặc trưng, riêng Sprite Zero Sugar được bổ sung điểm nhấn màu đen để người tiêu dùng nhận diện rõ ràng hơn. Diện mạo mới này sẽ chính thức phủ sóng từ tháng này tại các tủ lạnh trưng bày, quầy hàng đường phố và hệ thống siêu thị khắp khu vực ASEAN & Nam Thái Bình Dương.

Song song với đó, âm nhạc tiếp tục đóng vai trò trọng tâm trong DNA toàn cầu của Sprite, cũng như gắn kết thương hiệu với văn hóa giới trẻ. Trong khu vực, âm nhạc giữ vai trò bổ trợ, nâng tầm khoảnh khắc sảng khoái, sáng tạo và thể hiện cá tính trên các nền tảng và trải nghiệm.

Điểm cốt lõi ở đây chính là Sprite Sound— nhận diện âm thanh thương hiệu mới, mang tính biểu tượng và độc quyền, được thiết kế để dễ dàng nhận biết tức thì, giống như tín hiệu âm thanh đặc trưng. Được tạo ra từ sự đồng hành của những nhà sản xuất âm nhạc hàng đầu thế giới, nhưng được thiết kế theo hướng kết nối với văn hóa âm nhạc khu vực và giới trẻ tại ASEAN & Nam Thái Bình Dương, Sprite Sound trở thành ký hiệu âm thanh đại diện cho cảm giác sảng khoái của thương hiệu Sprite.

Những bước đổi mới táo bạo đáng mong chờ

Sprite liên tục đổi mới với những sản phẩm mới nhằm đáp ứng khẩu vị đang thay đổi và những xu hướng mới nhất trong khu vực. Năm 2026, người tiêu dùng sẽ đón chờ:

• Sprite Chill Lemon Mint: Nắm bắt nhu cầu của người tiêu dùng về trải nghiệm giải khát đa giác quan, chúng tôi mang đến cảm giác sảng khoái bùng nổ cho người hâm mộ theo những cách hoàn toàn mới mẻ và bất ngờ. Sprite Chill Lemon Mint sẽ đổ bộ các thị trường chọn lọc, mang đến cảm giác mát lạnh độc đáo và sảng khoái đỉnh cao.
• Sprite + Tea: lấy cảm hứng từ trào lưu pha trà với Sprite đang gây sốt, sản phẩm phản ánh rõ cam kết của thương hiệu trong việc lắng nghe người tiêu dùng và biến những khoảnh khắc văn hóa thành những điểm sáng tạo có thể nhân rộng, dự kiến được triển khai tại khu vực ASP bắt đầu từ năm nay.
• Sprite Lime Mint: bùng nổ cảm giác sảng khoái để xua tan không khí nóng ẩm của Đông Nam Á, Sprite nâng tầm hương vị chanh – chanh dây đặc trưng của mình bằng một chút bạc hà mát dịu, mang đến trải nghiệm không chỉ là thưởng thức một loại đồ uống mà còn là cảm giác tái tạo năng lượng giúp bạn hạ nhiệt.

Việc phân phối những hương vị này và những lựa chọn hương vị khác, bao gồm Zero Sugar, sẽ tùy thuộc vào từng thị trường. Vui lòng truy cập Sprite.com để tìm kiếm những sản phẩm cụ thể gần khu vực của mình.

Luôn sảng khoái mỗi ngày

Hãy theo dõi hành trình của Sprite trên Instagram, TikTok và YouTube, hoặc truy cập Sprite.com để biết thêm về chiến dịch ‘It’s That Fresh’.

Hashtag: #Sprite

The issuer is solely responsible for the content of this announcement.