Month: March 2026

香港 – Media OutReach Newswire – 2026年3月22日 – 由华润隆地有限公司主办，首届「华润隆地跨海跑 · 嘉年华 2026」，今天于香港将军澳蓝塘汇及将军澳将蓝公路花园盛大举行。活动以「海景跨海跑」为主题，路线贯穿香港将军澳区内多个地标，成功吸引逾3,000位市民、企业团队、亲子家庭及毛孩踊跃参与，共同度过一个充满活力与欢乐的周末。

大会荣幸邀请到香港特別行政区民政及青年事务局局长麦美娟女士, SBS, JP，华润集团副总经理蓝屹先生，华润隆地董事长张伟先生等为赛事主礼，并联同海关关长陈子达先生, CDSM；中联办经济部部长徐卫刚先生；中联办新界工作部副部长、一级巡视员朱宜华女士；香港中国企业协会副会长兼总裁于晓先生；香港特别行政区立法会议员、恒基地产执行董事黄浩明先生, JP等一众嘉宾，一同为赛事鸣枪起跑。大会更特别邀请三届亚运金牌得主、首位华人世界冠军、香港单车传奇黄金宝先生担任运动大使，亲临现场为一众参赛者打气。黄金宝与参赛者们热情互动，以自身奋斗经历勉励跑手突破自我，为活动注入满满正能量。

香港特別行政区民政及青年事务局局长麦美娟女士, SBS, JP：「我很高兴参与华润隆地跨海跑 · 嘉年华 2026，和大家一起为不同的参与单位打气，同时推广社区全民运动。华润隆地植根香港数十载，和香港人同心同行，积极履行企业社会责任。润爱同行也通过社区服务平台，实践润泽社群、关爱民生的宗旨，尤其关心长幼妇孺在日常生活、身心健康、成长、发展等方面的需要，致力为他们提供适切支援。」

华润隆地有限公司董事长张伟先生：「作为植根香港逾40年的企业，华润隆地始终秉持「与香港共成长」的理念。首届『跨海跑』不仅是一场体育盛事，更是我们将健康生活、家庭乐与慈善公益完美结合的一次全新尝试。今天看到逾3,000位参加者的笑脸，以及他们为慈善而跑的热情，是对我们最大的鼓舞。我们希望透过这个平台，鼓励市民拥抱户外、强健体魄，同时凝聚社会各界的爱心，携手为建设更温馨和谐的香港出一分力。 」

海景赛道魅力非凡 跑手沉浸Chill级体验
赛事路线经过精心设计，贯穿将军澳多个标志性景点。一众跑手由香港将蓝公路花园出发，踏足壮丽的跨湾大桥饱览360度无敌海景；再沿着景色怡人的南海滨长廊迎风迈进，让参与者在挑战自我之余，沉浸于蓝天碧海美景之中，最后于海傍的华润隆地旗下Brim28蓝塘汇冲线，不仅迎来完成壮举的喜悦，更加感受海滨悠闲氛围，体验一场难忘的「Chill级」跑步之旅。

赛事设有多个组别照顾不同参加者，包括挑战自我的10公里及5公里个人组、考验团队精神的企业组、充满欢声笑语的1公里家庭跑及1公里宠物跑。所有跑手均获赠精美选手包，包括限定参赛运动Tee、宠物领巾等。其中匠心设计的跨海流沙奖牌，以跨湾大桥为灵感，金色外圈环抱跑手奋力跨越的剪影；奖牌内的细沙如海浪般流动，闪烁着将军澳海域独有的粼粼波光。这枚充满玩味与温度的奖牌，让每一位跑手将属于自己的跨海回忆，带回家中细味珍藏。

可爱毛孩奔驰赛道 人宠共融温馨满载
1公里宠物跑成为全场焦点，约百位主人与心爱的毛孩系上型格的参赛限定领巾，在跑道上并肩同行，完美体现「人宠共融」的理念。作为是次活动的协办及场地支持单位，Brim28蓝塘汇一直积极推动宠物友善社区，赛后特设复活节海边毛孩Show，一众打扮趣致的猫狗争妍斗丽，引得笑声不断。

欢乐气氛亦移师至将军澳南公园篮球场，化身超大型嘉年华。本地年轻乐队及歌手轮番登场，以动人旋律注入源源不绝的活力；互动游戏摊位琳琅满目，参加者手持任务卡穿梭其中，挑战反应与身手，完成任务换取丰富礼物，欢笑声此起彼落。智能机械、能机械狗惊喜现身成为全场宠儿，萌趣动作引得众人开怀大笑，一家大小在运动之余，尽享悠闲愉快的周末时光。

基层家庭同享跑步乐趣 回馈社会润爱同行
「华润隆地跨海跑 · 嘉年华 2026」初心在于回馈社会，扣除必要的行政费用后，所筹得的善款全数拨捐「润爱同行」慈善项目，用于推动长者家访、社区活动、资源派发等长者支援及社区关怀工作，让每一分爱心都化为实质的正面影响。是次活动更获得多个公益伙伴响应，「润爱同行」联同中华电力有限公司等多间公益机构，携手赞助社区基层家庭参与家庭跑，让不同背景的市民有机会踏足赛道，享受运动带来的乐趣，将健康与关爱带入社区每个角落。 「润爱同行」秉持「润泽社群 关爱民生」的宗旨，一直服务有需要的香港基层市民，聚焦长者、妇女、青少年、儿童等群体，透过社区参与和凝聚各界力量，改善基层市民的生活质素，促进社会和谐发展。

The issuer is solely responsible for the content of this announcement.

华润隆地

作为华润（集团）有限公司旗下一级业务单元，历经四十余年的发展沉溵，公司业务范围涵盖物业管理、资产管理、酒店业务、泰国长春置地项目、中艺高端零售等多个领域。旗下建立综合物业管理平台、资产管理平台和生态圈业务平台，形成了多元化的业务布局。聚焦物管、资管、社区服务三大香港核心业务平台建设，同时，华润隆地积极履行社会责任，通过支持「润爱同行」社区服务组织，大力推动公益活动。

香港 – Media OutReach Newswire – 2026年3月22日 – 由華潤隆地有限公司主辦，首屆「華潤隆地跨海跑 · 嘉年華 2026」，今日於將軍澳藍塘滙及將軍澳將藍公路花園盛大舉行。活動以「海景跨海跑」為主題，路線貫穿將軍澳區內多個重要地標，成功吸引逾3,000位市民、企業團隊、親子家庭及毛孩踴躍參與，共同度過一個充滿活力與歡樂的周末。

大會榮幸邀請到民政及青年事務局局長麥美娟女士, SBS, JP，華潤集團副總經理藍屹先生，華潤隆地董事長張偉先生等為賽事主禮，並聯同海關關長陳子達先生, CDSM；中聯辦經濟部部長徐衛剛先生；中聯辦新界工作部副部長、一級巡視員朱宜華女士；香港中國企業協會副會長兼總裁于曉先生；香港特別行政區立法會議員、恒基地產執行董事黃浩明先生, JP等一眾嘉賓，一同為賽事鳴槍起跑。大會更特別邀請三屆亞運金牌得主、首位華人世界冠軍、香港單車傳奇黃金寶先生擔任運動大使，親臨現場為一眾參賽者打氣。黃金寶與參賽者們熱情互動，以自身奮鬥經歷勉勵跑手突破自我，爲活動注入滿滿正能量。

民政及青年事務局局長麥美娟女士, SBS, JP：「我很高興參與華潤隆地跨海跑 · 嘉年華 2026，和大家一起為不同的參與單位打氣，同時推廣社區全民運動。華潤隆地植根香港數十載，和香港人同心同行，積極履行企業社會責任。潤愛同行也通過社區服務平台，實踐潤澤社群、關愛民生的宗旨，尤其關心長幼婦孺在日常生活、身心健康、成長、發展等方面的需要，致力為他們提供適切支援。」

華潤隆地有限公司董事長張偉先生：「作為植根香港逾40年的企業，華潤隆地始終秉持「與香港共成長」的理念。首屆『跨海跑』不僅是一場體育盛事，更是我們將健康生活、家庭樂與慈善公益完美結合的一次全新嘗試。今日看到逾3,000位參加者的笑臉，以及他們為慈善而跑的熱情，是對我們最大的鼓舞。我們希望透過這個平台，鼓勵市民擁抱戶外、強健體魄，同時凝聚社會各界的愛心，攜手為建設更溫馨和諧的香港出一分力。」

海景賽道魅力非凡跑手沉浸Chill級體驗
賽事路線經過精心設計，貫穿將軍澳多個標誌性景點。一眾跑手由將藍公路花園出發，踏足壯麗的跨灣大橋飽覽360度無敵海景；再沿著景色怡人的南海濱長廊迎風邁進，讓參與者在挑戰自我之餘，沉浸於藍天碧海美景之中，最後於海傍的華潤隆地旗下Brim28藍塘滙衝線，不僅迎來完成壯舉的喜悅，更加感受海濱悠閒氛圍，體驗一場難忘的「Chill級」跑步之旅。

賽事設有多個組別照顧不同參加者，包括挑戰自我的10公里及5公里個人組、考驗團隊精神的企業組、充滿歡聲笑語的1公里家庭跑及1公里寵物跑。所有跑手均獲贈精美選手包，包括限定參賽運動Tee、寵物領巾等。其中匠心設計的跨海流沙獎牌，以跨灣大橋為靈感，金色外圈環抱跑手奮力跨越的剪影；獎牌內的細沙如海浪般流動，閃爍著將軍澳海域獨有的粼粼波光。這枚充滿玩味與溫度的獎牌，讓每一位跑手將屬於自己的跨海回憶，帶回家中細味珍藏。

可愛毛孩奔馳賽道人寵共融溫馨滿載
1公里寵物跑成為全場焦點，約百位主人與心愛的毛孩繫上型格的參賽限定領巾，在跑道上並肩同行，完美體現「人寵共融」的理念。作為是次活動的協辦及場地支持單位，Brim28藍塘滙一直積極推動寵物友善社區，賽後特設復活節海邊毛孩Show，一眾打扮趣緻的貓狗爭妍鬥麗，引得笑聲不斷。

歡樂氣氛亦移師至將軍澳南公園籃球場，化身超大型嘉年華。本地年輕樂隊及歌手輪番登場，以動人旋律注入源源不絕的活力；互動遊戲攤位琳瑯滿目，參加者手持任務卡穿梭其中，挑戰反應與身手，完成任務換取豐富禮物，歡笑聲此起彼落。智能機械、能機械狗驚喜現身成為全場寵兒，萌趣動作引得眾人開懷大笑，一家大小在運動之餘，盡享悠閒愉快的周末時光。

基層家庭同享跑步樂趣回饋社會潤愛同行
「華潤隆地跨海跑 · 嘉年華 2026」初心在於回饋社會，扣除必要的行政費用後，所籌得的善款全數撥捐「潤愛同行」慈善項目，用於推動長者家訪、社區活動、資源派發等長者支援及社區關懷工作，讓每一分愛心都化為實質的正面影響。是次活動更獲得多個公益夥伴響應，「潤愛同行」聯同中華電力等多間公益機構，攜手贊助社區基層家庭參與家庭跑，讓不同背景的市民有機會踏足賽道，享受運動帶來的樂趣，將健康與關愛帶入社區每個角落。「潤愛同行」秉持「潤澤社群 關愛民生」的宗旨，一直服務有需要的香港基層市民，聚焦長者、婦女、青少年、兒童等群體，透過社區參與和凝聚各界力量，改善基層市民的生活質素，促進社會和諧發展。

鳴槍起跑	大會榮幸邀請到民政及青年事務局局長麥美娟女士, SBS, JP，華潤集團董事長王祥明先生，華潤隆地董事長張偉先生等為賽事主禮，並聯同海關關長陳子達先生, CDSM、香港特別行政區立法會議員、恒基地產執行董事黃浩明先生, JP等一眾嘉賓，一同為賽事鳴槍起跑。
致辭	民政及青年事務局局長麥美娟女士, GBS, JP
致辭	華潤隆地有限公司董事長張偉先生
黃金寶	大會更特別邀請三屆亞運金牌得主、首位華人世界冠軍、香港單車傳奇黃金寶先生擔任運動大使，親臨現場為一眾參賽者打氣。黃金寶與參賽者們熱情互動，以自身奮鬥經歷勉勵跑手突破自我，爲活動注入滿滿正能量。
路線風景	賽事路線經過精心設計，貫穿將軍澳多個標誌性景點。一眾跑手由將藍公路花園出發，踏足壯麗的跨灣大橋飽覽360度無敵海景；再沿著景色怡人的南海濱長廊迎風邁進，讓參與者在挑戰自我之餘，沉浸於藍天碧海美景之中，最後於海傍的華潤隆地旗下Brim28藍塘滙衝線，不僅迎來完成壯舉的喜悅，更加感受海濱悠閒氛圍，體驗一場難忘的「Chill級」跑步之旅。
參賽者愉快	賽事設有多個組別照顧不同參加者，包括挑戰自我的10公里及5公里個人組、考驗團隊精神的企業組、充滿歡聲笑語的1公里家庭跑及1公里寵物跑。
寵物跑	1公里寵物跑更成為全場焦點，數百位主人與心愛的毛孩繫上型格的參賽限定領巾，在跑道上並肩同行，完美體現「人寵共融」的理念。
嘉年華	歡樂氣氛亦移師至將軍澳南公園籃球場，化身超大型嘉年華。本地年輕樂隊及歌手輪番登場，以動人旋律注入源源不絕的活力；互動遊戲攤位琳瑯滿目，參加者手持任務卡穿梭其中，挑戰反應與身手，完成任務換取豐富禮物，歡笑聲此起彼落。智能機械、能機械狗驚喜現身成為全場寵兒，萌趣動作引得眾人開懷大笑，一家大小在運動之餘，盡享悠閒愉快的周末時光。
毛孩Show	適逢復活節將近，大會特設復活節海邊毛孩Show，一眾打扮趣緻的貓狗爭妍鬥麗，引得笑聲不斷。

The issuer is solely responsible for the content of this announcement.

華潤隆地

作為華潤（集團）有限公司旗下一級業務單元，曆經四十餘年的發展沉溵，公司業務範圍涵蓋物業管理、資産管理、酒店業務、泰國長春置地項目、中藝高端零售等多個領域。旗下建立綜合物業管理平台、資産管理平台和生態圈業務平台，形成了多元化的業務佈局。聚焦物管、資管、社區服務三大香港核心業務平台建設，同時，華潤隆地積極履行社會責任，通過支持「潤愛同行」社區服務組織，大力推動公益活動。

SHIYAN, CHINA – Media OutReach Newswire – 22 March 2026 – On March 21, the world’s first “International Taijiquan Day,” jointly organized by the Wushu Sports Administration Center of the General Administration of Sport of China, the Chinese Wushu Association, the Hubei Provincial Department of Culture and Tourism, the Hubei Provincial Sports Bureau, and the Shiyan Municipal People’s Government, officially opened. As one of China’s four main venues, Shiyan staged a themed performance at Wudang Mountain under the banner “Wudang of the World; Taiji for Humanity,” and simultaneously launched the “Hundreds of Countries, Thousands of Cities, Ten Thousand Events” Cloud Taiji global flash mob, inviting Taijiquan enthusiasts worldwide to perform Taiji together and witness this historic moment.

https://youtu.be/WyLMExmytkg?si=MjpS_hy6nfzTSRkz

9:00 a.m., nearly a thousand guests, inheritors and Taiji culture enthusiasts from across China and abroad gathered at the foot of Wudang Mountain. Landmark sites around the world—Times Square in New York, the Eiffel Tower in Paris, the Sydney Opera House, the Egyptian Pyramids, and others—joined via video link to “dance the charm of Taiji” in unison. Taijiquan practitioners of all ages, genders and ethnicities synchronized to lift the creatively conceived global flash mob “Hundreds of Countries, Thousands of Cities, Ten Thousand Events.” Correspondingly, Yuzhen Palace—covering nearly 60,000 square meters—was transformed into a sea of Taiji: 1,000 practitioners dressed in white performed the nine postures of Wudang Taijiquan together, creating an unprecedented global relay of Taiji culture and a cross ocean cultural resonance, vividly illustrating the profound meaning of ” civilizations have become richer and more colorful with exchanges and mutual learning.”

That day also saw the global release of the “Meet Wudang; Practice Taiji” Wudang Taiji Nine Postures tutorial video, with live demonstration by Yang Qunli—Chinese wushu 9th grade, creator of the Wudang Taiji Nine Postures, and representative inheritor of the provincial intangible cultural heritage Wudang martial arts project. The Taiji cultural performances included a grand thousand person Taiji exhibition, the combined song and martial performance “Taiji of the World Meets Wudang,” the martial rooted “Quest for Wudang,” a Wudang Taiji costume show and global release of design results, and the strongly traditional “Ode to Wudang Taiji,” together offering the world a splendid Taiji cultural feast.

On November 5, 2025, the UNESCO General Conference designated March 21 as “International Taijiquan Day.” This is the first UNESCO international day named for a martial art, marking Taijiquan—an invaluable part of Chinese traditional culture—as formally recognized global shared cultural heritage.

Wudang Mountain is an important birthplace of Taiji culture. Today, Wudang has established 57 martial arts promotion centers domestically and internationally, attracting over 3 million Taijiquan practitioners from more than 150 countries and regions as “foreign disciples,” and helping promote Taijiquan practice to over 500 million people worldwide. Every year tens of thousands of international visitors come to Wudang to study, practice martial arts and pursue health. Shiyan has successively hosted large events including the International Wudang Taiji Culture Festival, the Wudang Taiji International Fellowship Competition, the World Taijiquan Health Conference, and the World Traditional Wushu Festival.

In recent years, Shiyan has leveraged Wudang Taiji cultural heritage to accelerate breakthroughs in Hubei tourism and Wudang development, extend industrial chains, and vigorously develop industries such as pilgrimage tourism and ecological wellness. The city is building globally influential tourism products and internationally aligned tourism environments, forging “Wudang of the World, Taiji for Humanity” into an important emblem of Chinese traditional culture in external exchanges. At the same time, Shiyan is actively promoting public Taijiquan classes into communities, schools, government agencies and enterprises so that this thousand year old martial art “enters ordinary households.”

The issuer is solely responsible for the content of this announcement.

Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a stable, private, and internationally accessible place to live and invest.

PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s evolution from a world-renowned holiday island into a mature international residential community is entering a new phase, supported by expanding long-haul connectivity and sustained global confidence in Thailand as a safe and welcoming destination.

The island has recorded consistent growth in long-term residents and international property buyers, reflecting a broader shift among globally mobile families seeking stability, quality of life and secure residency pathways. Phuket offers privacy, natural beauty and international-standard infrastructure within a country known for hospitality and political stability.

Thailand welcomed more than 35 million international visitors in 2025. Long-haul arrivals exceeded 11 million, rising 13% year-on-year and generating approximately 668 billion baht in tourism revenue. Despite short-term geopolitical fluctuations, long-term demand for Thailand as a stable and accessible destination has remained resilient.

Connectivity continues to strengthen with new direct long-haul services from Europe, including Paris, London and Scandinavia. Improved access is driving interest in extended stays, family relocation and residential investment, as visitors increasingly explore long-term living options.

Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses and well-developed infrastructure. High-speed connectivity and direct air links to more than 80 cities ensure seamless access to global business and travel networks while maintaining privacy and lifestyle comfort.

Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of condominium purchases, underscoring sustained international confidence.

Thailand’s structured long-term visa framework provides renewable residency pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, offering multi-year entry privileges.

At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, Laguna Phuket includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences linked by scenic lagoons. Residents from over 70 nationalities call it home.

The next phase includes approximately 5,000 additional residences across Laguna Phuket and neighbouring Laguna Lakelands, reflecting sustained confidence in Phuket’s long-term residential future.

Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket, reinforcing its commitment to the island’s continued development.

Phuket today represents more than a luxury retreat. It has matured into a secure, internationally integrated residential market offering stability, privacy and long-term clarity for globally minded families.
Hashtag: #BanyanGroup

The issuer is solely responsible for the content of this announcement.

Growing international demand, strengthened long-haul connectivity, and the continued evolution of Laguna Phuket are reinforcing Thailand’s largest island as a secure, globally connected and structurally mature place to live and invest.

PHUKET, THAILAND – Media OutReach Newswire – 20 March 2026 – Phuket’s transformation from a leisure destination into an established international residential market continues to gain momentum, supported by expanding air connectivity and rising interest from globally mobile investors and families.

The island has seen steady growth in long-term residents and international property buyers, reflecting a broader shift toward geographic diversification and lifestyle-driven asset allocation. Increasingly, Americans are exploring markets that combine quality of life with infrastructure reliability and clear long-term residency pathways.

Compared with many major U.S. coastal cities, Phuket offers significantly lower living costs while maintaining international-standard healthcare, hospitality infrastructure and strong global connectivity.

Thailand welcomed more than 35 million international visitors in 2025, including approximately 1.2 million from the United States. Long-haul arrivals exceeded 11 million, up 13% year-on-year and generating approximately 668 billion baht in tourism revenue, underscoring continued international confidence.

Thailand is accessible from the U.S. via major hubs including Tokyo, Seoul, Hong Kong, Singapore and Bangkok, with travel times comparable to many trans-Pacific routes. Expanding airline networks are further improving access through key Asian gateways.

Improved connectivity is driving interest in extended stays, remote work flexibility and international property ownership, with more visitors exploring long-term residency alongside leisure travel.

Phuket offers international-standard healthcare, leading international schools, yacht marinas, championship golf courses, premium retail and dining, and reliable high-speed connectivity. The island combines resort-style living with the infrastructure required for full-time residence.

Industry research ranks Phuket among the world’s leading destinations for branded residences, alongside Dubai, Miami and New York. Foreign buyers account for more than 60% of prime condominium purchases, reflecting broad global participation. Direct air links to more than 80 cities reinforce integration into global travel networks.

Thailand’s long-term visa framework provides renewable pathways for retirees, investors, entrepreneurs and remote professionals. For buyers of select premium residences, Banyan Group facilitates Thailand Elite long-term residency visas, aligning property ownership with multi-year entry privileges.

At the centre of this evolution is Laguna Phuket, developed by Banyan Group. Over 35 years it has grown into one of Asia’s most established integrated resort and residential communities. Spanning more than 1,000 acres along Bang Tao Beach, it includes six hotels, an award-winning golf course, wellness facilities, RAVA beach club and more than 3,000 branded residences. Approximately 5,000 additional residences are planned across Laguna Phuket and neighbouring Laguna Lakelands.

Banyan Group Residences, ranked fifth worldwide and number one in Asia in branded residences, plans to launch approximately US$1 billion in new residential projects in Phuket.

Phuket today represents more than a resort destination. It has matured into a stable, internationally integrated residential market offering infrastructure reliability and long-term growth potential for American families and investors seeking global diversification.
Hashtag: #BanyanGroup

The issuer is solely responsible for the content of this announcement.

About Laguna Phuket

Laguna Phuket is Asia’s premier integrated resort destination, set against the stunning backdrop of the Andaman Sea. Spanning over 1,000 acres, the resort features six luxury hotels, an award-winning 18-hole golf course, fine dining, luxury spas, and branded residences.

Guests benefit from complimentary shuttle services, a cashless payment system, and access to world-class recreational and wellness facilities. The property division offers a range of residences, apartments, and villas, perfect for those seeking permanent homes or investment opportunities.

About Banyan Group

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans more than 100 properties, over 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme with Banyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Management Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

About Banyan Group Residences

Banyan Group Residences is the property development arm of leading hospitality pioneer the Banyan Group, which is listed on the stock exchanges of Thailand and Singapore. With over 35 years of development experience and an impressive portfolio of residential brands to suit different lifestyles and budgets, it is Thailand’s leading lifestyle property developer with a strong and increasingly international pipeline of projects. The group’s main residential brands are the flagship luxury Banyan Tree Residences as well as Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark and the pioneering new Laguna Lakelands.

สไปรท์กลับมาเป็นเครื่องดื่มซอฟต์ดริงก์ประจำลีกอย่างเป็นทางการอีกครั้ง

นิวยอร์ก, สหรัฐฯ – Media OutReach Newswire – 20 มีนาคม 2569 – National Basketball Association (NBA) และ The Coca-Cola Company ประกาศความร่วมมือทางการตลาดระดับโลกครั้งใหม่ โดยนำสไปรท์กลับมาเป็นเครื่องดื่มซอฟต์ดริงก์ประจำลีกอย่างเป็นทางการอีกครั้ง

ข้อตกลงดังกล่าวถือเป็นการกลับมาของหนึ่งในความร่วมมือด้านแบรนด์ที่เป็นเอกลักษณ์ที่สุดของ NBA โดยนำสองชื่อที่มีความผูกพันกับวัฒนธรรมบาสเกตบอลมาอย่างยาวนานกลับมาร่วมงานกันอีกครั้ง โดย สไปรท์ เครื่องดื่มเลมอน-ไลม์ชั้นนำของโลก จะเป็นพันธมิตรเครื่องดื่มซอฟต์ดริงก์แต่เพียงผู้เดียวของ NBA ในระดับโลก

The Coca-Cola Company เริ่มจับมือกับ NBA ครั้งแรกในปี 1986 และตลอดเกือบสามทศวรรษที่ผ่านมา สไปรท์มีบทบาทสำคัญในการเชื่อมโยงบาสเกตบอลเข้ากับแฟน ๆ ผ่านกีฬา ดนตรี แฟชั่น และการแสดงออกตัวตน ตั้งแต่แคมเปญ “Obey Your Thirst” ที่สร้างอิทธิพลทางวัฒนธรรมในอเมริกาเหนือ ไปจนถึงการแข่งขันสตรีทบอลในเอเชีย ความร่วมมือกับผู้เล่นในลาตินอเมริกา และกิจกรรมที่ขับเคลื่อนด้วยวัฒนธรรมในยุโรปและแอฟริกา มรดกของสไปรท์ในวัฒนธรรมบาสเกตบอลถูกส่งต่อสู่หลายเจเนอเรชันและครอบคลุมหลายทวีป นอกจากนี้ สไปรท์ยังเคยเป็นผู้สนับสนุนหลักของการแข่งขัน Slam Dunk Contest ในงาน NBA All-Star ระหว่างปี 2003 ถึง 2016 ด้วย เรียกได้ว่าความร่วมมือระหว่างสไปรท์และ NBA ได้ร่วมกันกำหนดแนวทางที่แบรนด์สามารถเข้ามามีบทบาทในวัฒนธรรมของกีฬาได้อย่างแท้จริง

Kerry Tatlock รองประธานบริหารฝ่าย Global Marketing Partnerships and Media ของ NBA กล่าวว่า “สไปรท์เป็นแบรนด์ที่ให้ความสำคัญกับตัวตนและการแสดงออกในแบบที่เป็นตัวเองมาโดยตลอด ซึ่งเป็นคุณค่าที่สอดคล้องอย่างลึกซึ้งกับแฟนบาสเกตบอลทั่วโลก เรารู้สึกยินดีอย่างยิ่งที่ได้ต้อนรับสไปรท์กลับสู่ครอบครัว NBA อีกครั้ง และตั้งตารอที่จะได้ร่วมมือกันเพื่อสร้างประสบการณ์ใหม่ ๆ ให้แฟน ๆ ได้สัมผัสกับเกมในรูปแบบที่หลากหลายยิ่งขึ้น”

Manolo Arroyo รองประธานบริหารและประธานเจ้าหน้าที่ฝ่ายการตลาดของ The Coca-Cola Company กล่าวว่า “บาสเกตบอลคือหัวใจสำคัญของแบรนด์สไปรท์มาโดยตลอด การกลับมาร่วมมือกับ NBA ครั้งนี้คือการร่วมกันสร้างสรรค์สิ่งใหม่ไม่ว่าจะเป็นการทดลองประสบการณ์ใหม่ ๆ สำหรับแฟน ๆ การร่วมสำรวจรูปแบบการนำเสนอที่กำลังเกิดขึ้น และการเข้าถึงคนรุ่นใหม่ในพื้นที่ของพวกเขา บาสเกตบอลไม่ใช่แค่เกมกีฬา แต่เป็นพลังขับเคลื่อนทางวัฒนธรรมระดับโลก และสไปรท์จะร่วมกับ NBA เพื่อช่วยเติมเต็มช่วงเวลาและความทรงจำที่หล่อหลอมวัฒนธรรมนั้น”

สไปรท์ยังคงเดินหน้าตอกย้ำความมุ่งมั่นในการสนับสนุนนักกีฬาที่กล้าเป็นตัวของตัวเองในเส้นทางของตัวเอง โดยต่อยอดความร่วมมือที่มีอยู่กับ Anthony Edwards ผู้เล่นทรงคุณค่าของ NBA All-Star Game ปี 2026 ทั้งนี้ Edwards เป็นตัวแทนของนักกีฬารุ่นใหม่ระดับโลกที่มีอิทธิพลขยายออกไปไกลที่ไม่จำกัดอยู่แค่ในสนามแข่งขัน ทำให้เขาเป็นพันธมิตรที่สอดคล้องกับแบรนด์สไปรท์อย่างลงตัว

Anthony Edwards ผู้เล่นตำแหน่งการ์ดของ Minnesota Timberwolves กล่าวว่า “ผมชอบที่สไปรท์เป็นแบรนด์ที่ผลักดันให้คุณได้ทำสิ่งต่าง ๆ ในแบบของตัวเองมาโดยตลอด การได้เป็นส่วนหนึ่งของความร่วมมือระดับตำนานระหว่างสไปรท์กับ NBA เป็นเรื่องที่ยอดเยี่ยมมาก ผมตื่นเต้นที่จะได้เป็นตัวแทนของแบรนด์ และส่งต่อพลังให้คนรุ่นใหม่เห็นถึงความสำคัญของการเป็นตัวเอง”

ภายใต้ข้อตกลงใหม่นี้ สไปรท์จะเข้ามามีบทบาทในเวทีสำคัญระดับโลกของ NBA ไม่ว่าจะเป็นช่วงเวลาในกิจกรรมหลัก ๆ ของลีก รวมถึงอีเวนต์ระดับนานาชาติอย่าง NBA Global Games โดยแฟน ๆ จะได้สัมผัสประสบการณ์แบบอิมเมิร์สซีฟ คอนเทนต์ซีรีส์เฉพาะบนแพลตฟอร์มของ NBA และแคมเปญสุดเอ็กซ์คลูซีฟที่จะพาไปสัมผัสความพิเศษของการเป็นแฟน NBA มากยิ่งขึ้น

ความร่วมมือครั้งใหม่นี้ต่อยอดจากกระแสความสำเร็จล่าสุด รวมถึงการเปิดตัวสไปรท์แบบกระป๋องรุ่นลิมิเต็ดที่ร่วมออกแบบกับทีม NBA ในตลาดที่เข้าร่วม มอบอีกหนึ่งช่องทางให้แฟน ๆ ได้ร่วมเฉลิมฉลองทีมโปรดและความภาคภูมิใจในระดับภูมิภาค นอกจากนี้ สไปรท์ยังเตรียมจัดแคมเปญการตลาดระดับโลกแบบบูรณาการ ทั้งการเล่าเรื่องในรูปแบบดิจิทัล กิจกรรมหน้าร้าน และประสบการณ์สำหรับแฟนในแต่ละตลาด เพื่อเชื่อมพลังของบาสเกตบอลเข้ากับความสดชื่นที่สุดแสนจะลงตัว ความร่วมมือนี้ยังต่อยอดจากความสัมพันธ์ที่สไปรท์มีอยู่กับครอบครัว NBA ซึ่งรวมถึงความร่วมมือกับทีม NBA ทั้งหมด 17 ทีม

Hashtag: #NBA #Cocacola

The issuer is solely responsible for the content of this announcement.

เกี่ยวกับ NBA

สมาคมบาสเกตบอลแห่งชาติ (NBA) เป็นองค์กรด้านกีฬาและสื่อระดับโลก ที่มีพันธกิจในการสร้างแรงบันดาลใจและเชื่อมโยงผู้คนทั่วโลกผ่านพลังของบาสเกตบอล NBA ประกอบด้วยลีกกีฬาระดับอาชีพ 5 ลีก ได้แก่ NBA, WNBA, NBA G League, NBA 2K League และ Basketball Africa League และมีการดำเนินงานในระดับนานาชาติอย่างกว้างขวาง โดยการแข่งขันและคอนเทนต์สามารถเข้าถึงได้มากกว่า 50 ภาษาใน 214 ประเทศและเขตแดน และมีสินค้าจำหน่ายในกว่า 200 ประเทศและเขตแดน ครอบคลุมทั้ง 7 ทวีป ไม่เพียงเท่านั้น รายชื่อผู้เล่น NBA ในช่วงเริ่มต้นฤดูกาล 2025-26 ยังมีผู้เล่นนานาชาติสูงสุดเป็นประวัติการณ์จำนวน 135 คน จาก 43 ประเทศ Tสินทรัพย์ดิจิทัลของ NBA ครอบคลุม NBA TV, NBA.com, NBA App และ NBA League Pass และยังได้สร้างชุมชนบนโซเชียลมีเดียที่ใหญ่ที่สุดแห่งหนึ่งของโลก ด้วยยอดการกดถูกใจและผู้ติดตามรวมกว่า 2.5 พันล้านบัญชีจากทุกลีก ทีม และผู้เล่น นอกจากนี้ NBA Cares ซึ่งเป็นแพลตฟอร์มด้านผลกระทบทางสังคมระดับโลกของ NBA ที่ดำเนินงานครบ 20 ปี ยังมุ่งขับเคลื่อนการเปลี่ยนแปลงในประเด็นสำคัญของแฟน ๆ และชุมชน ทั้งด้านสุขภาพและความเป็นอยู่ การมีส่วนร่วมของภาคพลเมือง ความยุติธรรมทางสังคมและการไม่แบ่งแยก ตลอดจนความยั่งยืน

เกี่ยวกับ The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) เป็นบริษัทเครื่องดื่มครบวงจรที่มีผลิตภัณฑ์วางจำหน่ายในกว่า 200 ประเทศและเขตแดนทั่วโลก โดยมีพันธกิจในการสร้างความสดชื่นให้กับโลกและสร้างความเปลี่ยนแปลงเชิงบวก บริษัทมีแบรนด์ระดับพันล้านดอลลาร์หลากหลายแบรนด์ในหลายหมวดหมู่เครื่องดื่ม โดยในกลุ่มเครื่องดื่มอัดลมประกอบด้วย Coca-Cola, Sprite และ Fanta ในกลุ่มน้ำดื่ม เครื่องดื่มกีฬา กาแฟ และชา ได้แก่ Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak และ Ayataka ขณะที่กลุ่มน้ำผลไม้ ผลิตภัณฑ์นมมูลค่าเพิ่ม และเครื่องดื่มจากพืช ประกอบด้วย Minute Maid, Simply, innocent, Del Valle, fairlife และ AdeS บริษัทเดินหน้าปรับพอร์ตโฟลิโออย่างต่อเนื่อง ตั้งแต่การลดปริมาณน้ำตาลในเครื่องดื่ม ไปจนถึงการพัฒนาผลิตภัณฑ์ใหม่ ๆ เพื่อตอบโจทย์ผู้บริโภค พร้อมมุ่งสร้างผลกระทบเชิงบวกต่อผู้คน ชุมชน และสิ่งแวดล้อม ผ่านการเติมน้ำคืนสู่ธรรมชาติ การรีไซเคิลบรรจุภัณฑ์ การจัดหาวัตถุดิบอย่างยั่งยืน และการลดการปล่อยคาร์บอนในห่วงโซ่คุณค่า บริษัทมีพนักงานมากกว่า 700,000 คนทั่วโลก รวมพันธมิตรด้านการบรรจุขวด และมีส่วนช่วยสร้างโอกาสทางเศรษฐกิจให้กับชุมชนในหลายประเทศ ดูรายละเอียดเพิ่มเติมที่ www.coca-colacompany.com และติดตามเราทาง Instagram, Facebook และa LinkedIn

Sprite Kembali Menjadi Minuman Ringan Resmi secara Global dalam Liga

NEW YORK, AS – Media OutReach Newswire – 20 Maret 2026 – The National Basketball Association (NBA) dan The Coca-Cola Company mengumumkan kemitraan pemasaran global terbaru pada hari ini, menghadirkan kembali Sprite® sebagai Mitra Minuman Ringan Global Resmi dalam liga.

Perjanjian ini menandai kembalinya salah satu kolaborasi merek yang paling ikonik di NBA, yang menyatukan kembali dua nama yang telah menjalin koneksi mendalam terhadap budaya basket selama beberapa dekade. Sprite, minuman ringan lemon-jeruk nipis terkemuka di dunia, akan menjadi mitra minuman ringan eksklusif dari NBA di seluruh dunia.

The Coca-Cola Company bermitra untuk pertama kalinya dengan NBA pada tahun 1986, dan selama hampir tiga dekade, Sprite telah membantu membentuk koneksi antara bola basket dengan para penggemar dalam olahraga, musik, mode, dan ekspresi diri. Dari dampak budaya “Obey Your Thirst” atau “Puaskan Dahagamu” di Amerika Utara, hingga turnamen streetball di Asia, kolaborasi yang dikemukakan oleh pemain di Amerika Latin, dan aktivasi yang didorong oleh budaya di seluruh Eropa dan Afrika, warisan Sprite dalam budaya bola basket telah terbentang lintas generasi dan benua. Sprite juga menjadi sponsor utama dari Slam Dunk Contest di NBA All-Star mulai 2003—2016. Bersama-sama, Sprite dan NBA telah membantu menentukan tampilan merek secara autentik dalam budaya di seputar permainan ini.

“Sprite selalu menjadi merek yang menyambut individualitas dan ekspresi diri. Nilai-nilai ini disambut dengan baik oleh para penggemar bola basket di seluruh dunia,” kata Kerry Tatlock, Wakil Presiden Eksekutif Kemitraan Pemasaran dan Media Global, NBA. “Kami sangat bersemangat untuk menyambut kembalinya Sprite ke dalam keluarga NBA dan menantikan kolaborasi bersama dengan cara-cara baru bagi para penggemar untuk menikmati permainan ini.”

“Basketball merupakan sentral dari DNA Sprite,” kata Manolo Arroyo, Wakil Presiden Eksekutif dan Pejabat Pemasaran Tertinggi Global, The Coca-Cola Company. “Bersatu kembali dengan NBA berarti berkreasi bersama untuk langkah berikutnya, melakukan eksperimen dengan pengalaman baru bagi penggemar, menjajaki format baru, dan menyapa generasi berikutnya di mana pun mereka berada. Bola basket bukanlah sekadar suatu permainan, melainkan juga penggerak budaya global, dan Sprite, bersama NBA, akan membantu menciptakan momen dan kenangan yang mendorongnya.”

Untuk memperdalam komitmennya terhadap para atlet yang mewujudkan orisinalitas dan individualitas yang berani, Sprite terus membangun relasi yang sudah terjalin dengan 2026 NBA All-Star Game MVP Anthony Edwards. Edwards merepresentasikan generasi baru dari para bintang global yang memiliki pengaruh sampai ke luar lapangan, sehingga menjadikannya sebagai mitra yang natural bagi Sprite.

“Saya menyukai Sprite yang selalu menjadi merek yang mendorong Anda untuk melakukan hal-hal dengan cara Anda sendiri,” kata Anthony Edwards, Penjaga Penyerang, Minnesota Timberwolves. “Rasanya luar biasa sebagai bagian dari kemitraan legendaris ini antara Sprite dan NBA. Saya sangat bersemangat untuk merepresentasikan merek ini, dan menunjukkan pentingnya kepada generasi berikutnya untuk bersikap jujur kepada diri sendiri.”

Berdasarkan perjanjian baru ini, Sprite akan diaktifkan di seluruh panggung global terbesar NBA, termasuk momen andalan liga, serta ajang internasional seperti NBA Global Games. Melalui kemitraan ini, para penggemar akan menyaksikan pengalaman imersif, rangkaian konten kustom di platform NBA, dan promosi eksklusif yang mendekatkannya dengan komunitas penggemar NBA.

Kolaborasi yang diperbarui ini dibangun di atas momentum terkini, yang meliputi pengenalan kaleng Sprite edisi terbatas dengan merek bersama, yang menampilkan tim NBA terpilih di pasar yang berpartisipasi, sehingga memberikan cara baru bagi penggemar untuk merayakan komunitas penggemar lokal dan kebanggaan regional. Melalui kampanye pemasaran global terpadu, penyampaian cerita yang mengutamakan platform digital, program retail, dan pengalaman penggemar dalam pasar, Sprite akan menghubungkan energi bola basket secara langsung dengan kesegaran sejati. Kemitraan ini dibangun di atas kemitraan Sprite yang sudah terjalin bersama keluarga NBA, termasuk kemitraan tim dengan 17 tim NBA.

Hashtag: #NBA #Cocacola

The issuer is solely responsible for the content of this announcement.

Tentang NBA

National Basketball Association (NBA) adalah organisasi olahraga dan media global dengan misi untuk menginspirasi dan menghubungkan orang-orang di mana pun melalui kekuatan bola basket. Dengan lima liga olahraga profesional, yaitu: NBA, WNBA, NBA G League, NBA 2K League, dan Basketball Africa League, NBA telah mengukuhkan kehadiran utamanya di kancah internasional dengan berbagai permainan dan program yang tersedia di 214 negara dan wilayah dalam lebih dari 50 bahasa, dan merchandise yang dijual di lebih dari 200 negara dan wilayah yang tersebar di tujuh benua. NBA menetapkan susunan pemain pada awal musim 2025—2026 yang menghadirkan 135 pemain internasional rekor dari 43 negara dengan rekor yang menyamai. Aset digital NBA meliputi NBA TV, NBA.com, NBA App, dan NBA League Pass. NBA telah menciptakan salah satu komunitas media sosial terbesar di dunia, dengan lebih dari 2,5 miliar “suka” dan pengikut dari seluruh dunia dalam semua platform liga, tim, dan pemain. NBA Cares, platform dampak sosial global dari NBA merayakan peringatan tahun ke-20, dalam mendorong perubahan terhadap berbagai persoalan yang dihadapi oleh penggemar dan komunitas dalam bidang kesehatan dan kebugaran, keterlibatan warga negara, keadilan sosial dan inklusi, serta keberlanjutan.

Tentang The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) adalah perusahaan yang khusus memproduksi minuman, dengan berbagai produk yang sudah terjual di lebih dari 200 negara dan wilayah. Tujuan perusahaan kami adalah menyegarkan dunia dan menciptakan perbedaan. Kami menjual beberapa merek yang bernilai miliaran dolar dalam berbagai kategori minuman di seluruh dunia. Portofolio merek minuman ringan bersoda kami meliputi Coca-Cola, Sprite, dan Fanta. Merek air, olahraga, kopi, dan teh kami meliputi Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak, dan Ayataka. Merk jus, produk olahan susu, dan minuman nabati kami meliputi Minute Maid, Simply, innocent, Del Valle, fairlife, dan AdeS. Kami terus melakukan transformasi pada portofolio kami, mulai dari mengurangi kandungan gula dalam minuman kami hingga menghadirkan berbagai produk baru yang inovatif ke pasar. Kami berupaya menciptakan dampak positif dalam kehidupan sehari-hari bagi orang-orang, komunitas, dan planet ini melalui pengisian kembali air, daur ulang kemasan, praktik pengadaan yang berkelanjutan, dan pengurangan emisi karbon di seluruh rantai nilai kami. Bersama mitra pembotolan, kami mempekerjakan lebih dari 700.000 orang, membantu memberikan peluang ekonomi bagi komunitas lokal di seluruh dunia. Ketahui lebih lanjut di www.coca-colacompany.com Ketahui lebih lanjut di Instagram, Facebook dan LinkedIn.

Sprite trở lại với tư cách là Nước giải khát chính thức của giải đấu trên toàn thế giới

NEW YORK, HOA KỲ – Media OutReach Newswire – Ngày 20/3/2026 – Hiệp hội Bóng rổ Quốc gia (NBA) và Công ty Coca-Cola hôm nay đã chính thức công bố thỏa thuận hợp tác mới trong hoạt động marketing trên toàn cầu, theo đó, mang nhãn hàng Sprite® quay trở lại với vai trò là Đối tác Nước giải khát chính thức toàn cầu của giải NBA.

Thỏa thuận này đánh dấu sự trở lại của một trong những hoạt động hợp tác thương hiệu mang tính biểu tượng nhất của NBA, tái hợp hai tên tuổi đã có mối liên kết sâu sắc với văn hóa bóng rổ trong nhiều thập kỷ. Sprite, thương hiệu nước giải khát chanh–lime hàng đầu thế giới, sẽ trở thành đối tác nước giải khát độc quyền của NBA trên phạm vi toàn cầu.

Công ty Coca-Cola lần đầu hợp tác với NBA vào năm 1986, và trong gần ba thập kỷ, Sprite đã góp phần định hình cách thức bóng rổ kết nối với người mộ điệu bằng thể thao, âm nhạc và thời trang cũng như sự thể hiện cá tính. Từ tầm ảnh hưởng văn hóa của chiến dịch “Obey Your Thirst” (Lắng nghe cơn khát của bạn) tại Bắc Mỹ, đến các giải bóng rổ đường phố (streetball) ở châu Á, những dự án hợp tác với sự tham gia dẫn dắt của các cầu thủ tại Mỹ Latinh, và các phong trào văn hóa tại châu Âu và châu Phi, di sản của Sprite trong văn hóa bóng rổ được kế tục và trải dài qua nhiều thế hệ và châu lục. Sprite cũng từng là nhà tài trợ chính cho cuộc thi Slam Dunk tại NBA All-Star từ năm 2003 đến 2016. Sprite và NBA đã cùng nhau góp phần định hình cách thức các thương hiệu xuất hiện một cách chân thực trong văn hóa xoay quanh môn thể thao này.

Kerry Tatlock, Phó Chủ tịch Điều hành phụ trách Quan hệ Đối tác Marketing Toàn cầu và Truyền thông của NBA cho biết: “Sprite luôn là một thương hiệu tôn vinh cá tính và sự thể hiện bản thân – những giá trị có sự cộng hưởng mạnh mẽ với người yêu thích môn bóng rổ trên toàn thế giới. Chúng tôi rất vui mừng được chào đón Sprite trở lại gia đình NBA và mong chờ được cùng làm việc với thương hiệu nhằm tạo ra những con đường trải nghiệm mới cho người hâm mộ trải nghiệm môn thể thao này.”

Manolo Arroyo, Phó Chủ tịch Điều hành kiêm Giám đốc Marketing Toàn cầu của Coca-Cola Company chia sẻ: “Bóng rổ là một phần cốt lõi trong DNA của Sprite. Việc tái hợp với NBA là để cùng nhau kiến tạo tương lai, trong đó thử nghiệm các trải nghiệm mới cho người hâm mộ, khám phá các format mới nổi và tiếp cận thế hệ tiếp theo theo cách riêng của họ. Bóng rổ không chỉ là một môn thể thao, đó là một động lực văn hóa toàn cầu, và Sprite, cùng với NBA, sẽ góp phần tạo nên những khoảnh khắc và kỷ niệm thúc đẩy động lực này.”

Tiếp tục củng cố cam kết với các vận động viên thể hiện cá tính mạnh mẽ và sự khác biệt, Sprite phát triển mối quan hệ hiện có với Anthony Edwards — Cầu thủ xuất sắc nhất (MVP) của NBA All-Star Game 2026. Edwards đại diện cho thế hệ ngôi sao toàn cầu mới, có sức ảnh hưởng vượt ra ngoài sân đấu, giúp anh trở thành đối tác lý tưởng của Sprite.

Anthony Edwards, hậu vệ của Minnesota Timberwolves chia sẻ: “Tôi thích việc Sprite luôn là một thương hiệu khuyến khích bạn làm mọi thứ theo cách của riêng mình. Được trở thành một phần của quan hệ hợp tác huyền thoại giữa Sprite và NBA là điều tuyệt vời. Tôi rất hào hứng khi đại diện cho thương hiệu và truyền cảm hứng cho thế hệ tiếp theo về sức mạnh của việc sống đúng với bản thân.”

Theo thỏa thuận mới, Sprite sẽ xuất hiện tại các sự kiện toàn cầu lớn nhất của NBA, bao gồm những cột mốc quan trọng của giải đấu cũng như các sự kiện quốc tế như NBA Global Games. Thông qua hợp tác này, người hâm mộ sẽ được trải nghiệm các hoạt động tương tác sống động, chuỗi nội dung riêng trên các nền tảng của NBA và các chương trình khuyến mãi độc quyền giúp họ gần gũi hơn với cộng đồng mộ điệu giải NBA.

Sự hợp tác được tái thiết này cũng dựa trên đà phát triển gần đây, bao gồm hoạt động ra mắt các lon Sprite phiên bản giới hạn mang thương hiệu đồng hợp tác với một số đội NBA tại các thị trường đang tham gia – mang đến cho người hâm mộ những cách thức mới để thể hiện tình yêu đội bóng và niềm tự hào khu vực. Thông qua một số chiến dịch marketing toàn cầu tích hợp, ưu tiên nội dung số, chương trình bán lẻ và trải nghiệm người hâm mộ tại địa phương, Sprite sẽ kết nối năng lượng của bóng rổ với cảm giác giải khát đỉnh cao. Mối quan hệ hợp tác này cũng tiếp nối các kết nối hiện có giữa Sprite và hệ sinh thái NBA, bao gồm quan hệ hợp tác với 17 đội bóng NBA.

Hashtag: #NBA #Cocacola

The issuer is solely responsible for the content of this announcement.

Giới thiệu về NBA

Hiệp hội Bóng rổ Quốc gia (NBA) là một tổ chức thể thao và truyền thông toàn cầu với sứ mệnh truyền cảm hứng và kết nối mọi người trên khắp thế giới thông qua sức mạnh của bóng rổ. Hoạt động tập trung với năm giải đấu thể thao chuyên nghiệp gồm: NBA, WNBA, NBA G League, NBA 2K League và Basketball Africa League, NBA đã tạo dựng được sự hiện diện quốc tế tầm vóc với các trận đấu và chương trình phát sóng tại 214 quốc gia và vùng lãnh thổ bằng hơn 50 ngôn ngữ, cùng các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ trên cả bảy châu lục. Danh sách cầu thủ của NBA vào đầu mùa giải 2025-26 ghi nhận kỷ lục 135 cầu thủ quốc tế đến từ 43 quốc gia. Các nền tảng kỹ thuật số của NBA bao gồm NBA TV, NBA.com, NBA App và NBA League Pass. NBA đã xây dựng một trong những cộng đồng mạng xã hội lớn nhất thế giới với hơn 2,5 tỷ lượt thích và người theo dõi trên toàn cầu trên tất cả các nền tảng của giải đấu, đội bóng và cầu thủ. NBA Cares – nền tảng tác động xã hội toàn cầu của NBA đang kỷ niệm 20 năm thành lập – thúc đẩy những thay đổi liên quan đến những vấn đề mà người hâm mộ và cộng đồng quan tâm, bao gồm sức khỏe và thể chất, sự tham gia của công dân, công bằng xã hội và hòa nhập, cũng như sự phát triển bền vững.

Giới thiệu về Công ty Coca-Cola

Coca-Cola (sàn chứng khoán NYSE: mã KO) là công ty cung cấp đồ uống toàn diện với các sản phẩm được bán tại hơn 200 quốc gia và vùng lãnh thổ. Mục tiêu của công ty là mang lại sự tươi mới cho thế giới và tạo ra sự khác biệt. Chúng tôi sở hữu nhiều thương hiệu trị giá hàng tỷ đô la với nhiều danh mục đồ uống trên toàn cầu. Danh mục nước giải khát có gas của chúng tôi bao gồm Coca-Cola, Sprite và Fanta. Các thương hiệu nước, đồ uống thể thao, cà phê và trà gồm có Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak và Ayataka. Các thương hiệu nước trái cây, sản phẩm từ sữa giá trị gia tăng và đồ uống có nguồn gốc thực vật gồm Minute Maid, Simply, innocent, Del Valle, fairlife và AdeS. Chúng tôi không ngừng chuyển đổi danh mục đầu tư – từ việc giảm lượng đường trong đồ uống đến mang các sản phẩm đổi mới ra thị trường. Công ty hướng tới việc tạo tác động tích cực đến cuộc sống của con người, cộng đồng và hành tinh thông qua hoạt động bổ sung lượng nước để hoàn trả lượng nước tiêu thụ, tái chế bao bì, thực hành cung ứng bền vững và giảm phát thải carbon trong toàn bộ chuỗi giá trị. Cùng với các đối tác đóng chai, chúng tôi sử dụng hơn 700.000 lao động, góp phần mang lại cơ hội phát triển kinh tế cho các cộng đồng địa phương trên toàn thế giới. Tìm hiểu thêm tại www.coca-colacompany.com và theo dõi chúng tôi trên Instagram, Facebook và LinkedIn.

Cushman & Wakefield Interpretation Report Highlights Eight Impact Areas for Real Estate Market

HONG KONG SAR – Media OutReach Newswire – 20 March 2026 – Global real estate services firm Cushman & Wakefield has released its China’s Two Sessions 2026: Interpreting the Government Work Report publication. Against a backdrop of increasingly complex domestic and international conditions, the 2026 government work report outlines more flexible and adaptive targets for national economic development. These policy directions will have a profound influence on the real estate sector. The market’s transition from focusing on incremental expansion to revitalizing and optimizing existing assets — combined with the accelerating integration of artificial intelligence across industries —will reshape market structures, redefine asset values, and reconfigure spatial development patterns in far-reaching ways.

Macroeconomic Stability Strengthens the Foundation for Commercial Real Estate Stabilization

China’s core economic targets for 2026 are clearly defined, with GDP growth set between 4.5%–5%, balancing the dual objectives of stabilizing growth and adjusting structure. This forms a strong macro foundation for the stabilization and gradual recovery of the commercial real estate sector. Between 2024 and 2025, GDP growth remained steady at around 5.0%. For 2026, the fiscal deficit ratio is maintained at a relatively high 4.0%, with RMB4.4 trillion in local special‑purpose bonds. The quota for ultra‑long‑term special treasury bonds is further expanded to RMB1.3 trillion. Coordinated fiscal and monetary policies will continue to support leasing demand recovery and improved business sentiment in the commercial property market.

Accelerated Industry Transformation Sees Quality Enhancement of Existing Assets Become the Core Theme

The report emphasizes a three‑pronged approach of “city‑specific policies to control new supply, reduce inventory, and improve quality”, while encouraging diverse channels to revitalize existing housing stock and advancing the construction of “good homes.” This marks an accelerated shift from incremental expansion to quality enhancement of existing assets. In 2024, China’s real estate value‑added as a proportion of GDP was just 6.3%, far below the 12.56% average of developed economies. This reflects a structural imbalance characterized by heavy investment in development and insufficient focus on services and leasing. The ongoing transition will make asset management, property services, and leasing operations increasingly central to asset valuation.

Consumption‑Driven Momentum Creates a New Growth Window for Retail Properties

Consumption‑boosting policies are injecting new vitality into the retail property market. The government work report allocates RMB250 billion of ultra‑long‑term special treasury bonds to support product upgrades and replacement, complemented by RMB100 billion in coordinated fiscal‑financial funds — creating a RMB350 billion consumption stimulus package. In 2025, China’s total retail sales of consumer goods exceeded RMB50 trillion, with per‑capita GDP reaching USD13,953, signaling a critical inflection point where service‑oriented consumption accelerates. With services currently accounting for just 46.1% of consumption, there remains significant room for growth. Policies promoting “high‑quality service consumption” and “new consumption scenarios,” combined with the promotion of staggered school holidays in spring and autumn, will create opportunities for high‑quality shopping centers focused on experiential and social retail formats.

AI‑Powered Intelligent Economy Drives an Upgrade in Office Market Demand

The rapid evolution of the intelligent economy is reshaping office market demand. The work report calls for expansion of “AI+,” wider deployment of intelligent agents, and accelerated development of large‑scale computing clusters, indicating the transition of AI into commercialized and scaled applications. In 2025, China’s core digital economy industries accounted for more than 10.5% of GDP, with the target set at 12.5% during the 15th Five‑Year Plan. AI‑related companies are expected to become key new leasing drivers in 2026. This will also stimulate a fresh investment cycle for data centers and industrial parks, with core computing hub cities — in the Beijing‑Tianjin‑Hebei region, Yangtze River Delta, and the Guangdong‑Hong Kong‑Macao Greater Bay Area — set to benefit first.

Capital Market Reforms Expand, Enabling a Full “Investment–Financing–Management–Exit” Cycle for Commercial Real Estate

Capital market reforms continue to support expansion in commercial real estate investment. The work report calls for deepened reform of comprehensive investment and financing mechanisms, expanded exit channels for private equity and venture capital, and accelerated growth of the public REITs market. By 2025, China’s public REITs issuance exceeded RMB210 billion, making it the largest REITs market in Asia. In 2026, commercial public REITs enter their first year of development, with pilots extended to hotels and commercial offices. This establishes a “dual‑engine” landscape of “infrastructure + commercial real estate” and enables a more complete investment‑financing‑management‑exit cycle

Further Opening‑Up Boosts Cross‑Border Logistics and Foreign Investment Demand

China’s opening‑up objectives in 2026 feature two core characteristics: expanding services sector openness to attract foreign investment, and promoting standardized, high‑quality development of cross‑border e‑commerce. In 2025, China’s cross‑border e‑commerce imports and exports totaled RMB2.75 trillion, with growth outpacing overall trade for the fourth consecutive year. The sector’s demand for high‑specification warehouses — characterized by high density and rapid turnover —continues to rise. Cushman & Wakefield data shows that the warehouse market is experiencing volume growth alongside price adjustment, with notable regional differences. As cross‑border e‑commerce becomes more regulated, and cold‑chain logistics demand continues to expand, green‑certified, intelligent high‑spec warehouses are expected to gain a competitive advantage.

Advancement of New Urbanization Brings Opportunities for Urban Clusters and Urban Renewal

A notable highlight among 2026 urbanization policies is the first‑ever proposal to build “innovation‑driven industrial communities and business communities.” This concept breaks the traditional boundary between industrial parks and business districts, fostering integrated complexes that combine office, commercial, and residential functions. The report also supports the development of world‑class city clusters in the Beijing‑Tianjin‑Hebei region, the Yangtze River Delta, and the Greater Bay Area, while enhancing the dual‑city Chengdu‑Chongqing Economic Circle and accelerating growth in the middle‑Yangtze city cluster — further intensifying regional differentiation in the commercial property market. Urban renewal and revitalization of existing stock assets are core pillars of the current urbanization strategy. Policies promoting the reuse of existing land and idle buildings align closely with efforts to revitalize existing housing stock. For owners and operators of prime urban assets, regeneration projects offer strategic opportunities for repositioning and value enhancement.

Green Transformation Prompts Sustainability Certifications to Become a Key Competitive Advantage

The work report dedicates a standalone section to the green transition, announcing dual controls on total carbon emissions and intensity, as well as new policy tools such as zero‑carbon parks and a national low‑carbon transition fund. In 2025, China’s national carbon market saw 235 million tons of allowances traded, with transaction value reaching RMB14.63 billion, up approximately 24% year‑on‑year. Carbon costs have become an increasingly important factor in corporate leasing and location decisions. With 97.9% of newly built urban buildings in 2024 meeting green standards, green retrofits of existing buildings are gaining momentum. Commercial properties certified under LEED, WELL, and China’s Green Building Label standard enjoy notable advantages in rental premiums and tenant attraction.

Sabrina Wei, Chief Policy Analyst and Head of Research, North China, Cushman & Wakefield, said, “The 2026 government work report outlines a clear development vision for commercial real estate characterized by macroeconomic stability, targeted policies, and structural transformation. A GDP growth rate of 4.5%-5% will provide market stability, a RMB350 billion consumption stimulus will activate demand for retail properties, “AI+” will reshape the office market; capital market reforms and public REITs will enable a full “Investment–Financing–Management–Exit” cycle, urban renewal will unlock values of existing assets, and green certification will define new competitiveness for the industry. As the real estate industry transitions from a construction‑focused model to one centered on operations and services, institutions with strong capabilities in asset management and high‑quality operational service delivery will be best positioned to capture the emerging opportunities of this transformative new cycle.”

To access the full report please click here.
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About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for occupiers and investors with approximately 53,000 employees in over 350 offices and nearly 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (www.linkedin.com/company/cushman-&-wakefield-greater-china).

SHENZHEN, CHINA – Media OutReach Newswire – 20 March 2026 – On March 18, Qianhai, a flagship hub for institutional opening-up, high-end services and technological innovation in southern China, officially opened the application portal for the Qianhai OPC (One-Person Company) International Community and launched its global OPC Mavericks Program. Adhering to the philosophy of “All Innovation, Zero Distraction”, the initiative aims to build the world’s leading ecosystem for AI-driven one-person companies.

Widely recognized as a pioneering zone for China’s institutional opening-up and a key innovation node in the Guangdong-Hong Kong-Macao Greater Bay Area, Qianhai leads the country in piloting cross-border cooperation, regulatory innovation and business-friendly reforms. It has grown into a highland for advanced services, tech research and development, and entrepreneurial ecosystems, connecting global talents, capital and technologies with the massive market of the Greater Bay Area.

The OPC Mavericks Program targets six elite groups: academic pioneers, tech veterans, global AI competition winners, elite prodigies, influential open-source contributors, and outstanding graduates in AI and computer science. Eligible projects should leverage generative AI, large language models, AI agents and automation to build sustainable closed-loop businesses.

As the world’s first vertical accelerator dedicated to OPCs, the community provides a tailor-made AI launchpad with the SENSE ecosystem and the “Eight Zeros” guarantee to remove startup barriers: supported office space up to 200㎡ for two years, talent housing up to 50㎡ per person, annual free computing power up to 50P, free LLM trials, Greater Bay Area market access, collateral-free loans, high-risk-tolerance seed funding, annual talent rewards up to 600,000 RMB, and one-stop services for visas, finance, IP, taxation and global internet access.

To help global innovators experience opportunities in the region, Qianhai offers the Shenzhen-Hong Kong 72-Hour Experience Pass, which was officially launched in 2025. This pass provides streamlined entry arrangements, guided visits to tech platforms, enterprises and research institutions in both cities, and on-site insights into the OPC entrepreneurship environment. It serves as a key channel for global talents to fully explore cooperation and development prospects in the Greater Bay Area.

The program supports AI solopreneurs to turn ideas into scalable businesses. Qualified applicants can submit core founder resumes and project pitch decks to inqianhai@qhidg.com to join the program and embrace new opportunities in the Greater Bay Area.

Hashtag: #Qianhai #GreaterBayArea #AIInnovation #GenerativeAI #StartupEcosystem #AIEntrepreneurship

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